Best Kept Salon Secrets

I’m sure a lot of you are asking yourself these questions. What are successful salons doing right and what are their secrets? What methods are they using that I haven't already tried or thought about or? Is it just pure luck, or is there more to their success?

All of these are justified questions and there are many articles about that topic. The simple answer is that successful salons invest hard work and effort into their business growth. They don’t rest on successful periods but rather innovate themselves when it’s quieter and they have the time to improve. We all know that hard work pays off and therefore we have a few other tips for you on how to change your business around:

Marketing is everything

Because no marketing=no visibility to customers and no customers = no business. Simple as that.

This is no surprise, as marketing can be found everywhere, even in areas of your business where you wouldn’t expect it. The good thing with marketing and promoting your business is the versatility of the field. There are plenty of opportunities you can participate with, such as client retention, seasonal offers and even your salon’s decoration. How you represent your brand and atmosphere will have a lot of influence on your business. Make sure you choose a path that suits you and not because everyone else is doing it. Most times, originality is more important than spending all your budget on a big campaign that will fail to deliver success in the end.

Ups and downs

There will be up times and there will be down times with any business. The trick is not to get discouraged by the down times. There will be decisions you have to make as a salon owner that might seem bad or a step backwards. However, remember that certain decisions can’t be avoided and rather than getting too focused and stressed about them, try to use this situation to learn from it. Keeping a calm mind and know how to improve from a difficult situation can be crucial for future success of the business. You will make decisions daily and with it comes the choice of options. Will this decision be a good one or a bad one. Whatever you decide, it is important to look at both alternatives and if needed do a pro and con list to help you make the decision. This will also help you recognise if a decision is bad.

Asses the situations accordingly, focus on what can be done and trust in yourself. You have made it this far and there is nothing wrong in trusting your gut instincts. However, there is also nothing wrong with asking for help.


Keep up to date


This is essential to your business growth and client retention. Keeping up to date means constantly innovating yourself and your business. Anything from the latest styles and trends for the hair and beauty industry, to training courses for you and your staff will help you treat your customers to the best service possible.

Another aspects that is important for a business is technology. Being active on social media and being aware of the latest trends, leads right back into the marketing opportunity. If you know how to engage with your customers online, you increase the changes of your digital visibility to a wider spectrum of people.

But social media and the internet is not the only way to stand out. Being up to date also means your equipment you use at the salon. Is it to the highest standard and portrays a modern vibe?

If salons seem old-fashioned and behind it can well cost them loyal customers because that salon around the corner is offering all these things…



Salon Software to make your life easier

… which leads us to the next point: Salon Management Software. Many salons already use salon software and take advantage of all the features these systems have to offer. Therefore, this is more for those salons that are still relying on paper client cards and more traditional ways of bookkeeping.

Salon software is an up and coming feature many salons cannot live without anymore. It makes managing bookings, takings and staff members a lot easier.

Salon Tracker, for example is a feature rich system that can do more than just help to keep an eye on your bookings. With features such as client record cards, day end reports and booking reminders, salons make sure everything is under control.

The best thing is that the system will work it out for you. Simple use it on a day to day basis and you can check at the end of the day or week how many bookings you had, how much money you have taken and what customers have not visited in a while. These are just a few of the features that are included.

If you want to find out more and sign up for a free 14-day trial then follow the link: http://www.salontracker.co.uk/FreeTrial.aspx




We hope you have found these tips interesting and useful. If you have any further questions about the secrets of successful businesses then please get in touch with one of our friendly team members to discuss this topic further.



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