Salon Tracker Software; Tips for 'Spring-stepping' in to Wedding Season!

HAPPY SPRING guys! We absolutely love this season change in particular because it officially means- bridal season (as you can probably tell our marketing team is all female!) We just love seeing all of the hair and beauty looks on social media and seeing all of the new promotions everybody offers. Wedding season is really a great opportunity to capitalise on in the salon industry because every bride (and groom!) wants to look their absolute best on their big day and of course where there is preparation, there is success!

For any bride, especially on her wedding day, it’s absolutely imperative to look 10/10, which is why the preparation and glam squad joining her have to be absolutely on point. On the most important day of her life, she is looking for the WOW factor, which is why below we have detailed alllll the points where you can absolutely nail the marketing with wedding season approaching.

· Marketing- Coming from a salon software point of view, your marketing has to be in tip top shape! Are you engaging with clients and giving them incentive to give you the nudge when they have a friend who is getting married? Nowadays, every business is marketing so you need to give your client reason to choose you, perhaps a complimentary treatment.

· Don’t just focus on the big day- as we mentioned above wedding planning can be a long process, as can new habits and changes in the skin. You need to educate your clients and ensure them that over time, differences will appear in the way they feel and look with investment and commitment. Being a bride is no quick fix situation! Another good point is to remember your bride will have a hen party or engagement that you could potentially up-sell to using group packages.

· Get the groomsmen involved!– There’s more to a wedding day than the bride (I know we don’t get it either). Offer to cater for the male too in terms of shaving and waxing services, or to provide for his skincare for the day. If you have a great brand you use within retail products, why not recommend this. Most males nowadays are extremely open to treatments and services at the salon.

· Online Visibility- For brides, a big part of preparation is research. When they are scouting around researching their options, you need to ensure you are there for them to fall upon. Do you have a website and social media page? Is your website mobile optimised? Are your bridal packages all online with the prices? It’s one thing getting your clients to view you online but it’s another thing getting them to reach out and make that call. Have you thought about targeting your search on Facebook to find ‘engaged’ couples in your area? A great way to get in front of those to be married!

· Imagery Enticement- people aren’t going to come to you without seeing a few reviews; both verbal and visual. They want to see some inspiration with regards to wedding hair, makeup, tan and nails- are your services for them? It could be worth asking your brides and their photographers for professional pictures from their big day to publish on your site for that look of professionalism! 

· Networking- Are you speaking with other wedding suppliers such as photographers, planners and florists? Do they attend bridal fares for customers- how do they get their customers? Speak to them, they are not your direct competition so are probably willing to help or even partner up, if this is something you would consider doing.

· Trust- is crucial and what better way to establish this than with a heart to heart over a nice cup of English tea. Find out about the individual and offer a consultation. Be open about the products, style and techniques you use and what you would recommend for her judging on her appearance, makeup, face shape etc on what you have witnessed so far. You could also offer a bridal beauty checklist, which is a great way to find out their current skin type, body or hair concerns. For example, do they want to build on their natural nails or grow their eyebrows? How can you help them with this? She must feel your priority and know she can trust you to make her look her best on her big day.

· Complimentary Consultation- if you can justify it, don’t charge your bride to be for the consultation. Your sales skills and using all of the above tips should help you out with winning her custom, but not paying for a consultation means two things; you are confident in what you can and will offer, and also, you are looking for the right look and feel for her on this occasion- even if that means trying out a couple of techniques.

· Look and act professional!- This is the most understated tip of the century. If someone turned up late to a consultation, who is to say it won’t happen on your big day? Traffic, the kids playing up, whatever it may be, avoid it at all costs. Be over punctual and over prepared- always! Looking good is also imperative. You are selling your visual skills so who better to model this than yourself.

How Salon Tracker Software can help to organise your client booking process!

So far in 2016, I’ve been to a salon once and a spa once. In all honesty I would have probably of gone more what with Valentine’s Day and Mother’s Day just passing but I’ve been stalled, not to my own fault. The reason I have been unable to book in at the salon/spa is because every time I have called, I have been blocked by a ringing telephone or a voicemail service. Now the businesses I tried to access are both well established with great marketing offers and a fantastic team. I was sent some offers to my email and was really excited to book, but unfortunately, couldn’t get through to anybody. After trying once, twice, three times, I really couldn’t believe how hard it was to get booked in- which has fueled today’s blog. I wanted to offer some alternatives that I would have appreciated as a customer in order for you, our clients, to retain customers and deliver to their expectations because there really is nothing more frustrating for a customer than when they receive amazing marketing messages but have to miss out because nobody called them back.

Not everyone has a humongous budget to have a receptionist to organise, answer calls and attend to voicemails, which we completely understand. However, every salon must ensure they are offering customers an alternative to booking if they cannot attend to their needs at all times, which is where online booking comes into play.

Online booking is a great option for salons of all sizes because it can attract new customers and retain loyal customers. It is also a great way to give your customers ownership of their own bookings. Online booking is not only the future with regards to technology but it makes you, as a business, a convenient option.  Which, in turn, increases your profits.

Online booking isn’t the only option either, another option is to allow the customer to leave a voicemail. Here’s an idea of what to say… “Thanks for calling ‘YourSalonName’, we are very sorry we cannot get to the phone but we are busy in treatments at the moment. Please leave your name, number, a short message and a suitable time for us to call back in the next couple of days. We will keep trying until we reach you, in your preferred hours. Alternatively, we do offer online booking facilities at www.<yourwebsitename>.co.uk ”

A great way to win over a customer when they have met your voicemail is by assuring them that you will call them back regarding their desired appointment. The above is also a great message because you are asking them when a good time for them is to speak. Calling them at an unsuitable hour means you will potentially meet the same obstacle again. If on your call back the client doesn’t answer again, leave them a short message telling them you will try at the same time again tomorrow. If after the second time you still receive no answer, simply leave a voicemail stating you have attempted to call but have been unsuccessful and ask your client to call back when is suitable for them. This shows that you have tried to accommodate them, which in my books is a massive green tick!

Another grey area whilst on a call with your local salon or spa is the ‘options’ process. We completely understand this when there are perhaps 1 or 2 but when you have to go through a 6 answer process- what’s that about? Yes this means you are met with the correct employee but is all of this really essential? Some can be quite confusing and there’s nothing worse than waiting through options then being put on hold further- especially after a long day at work.

We know that most salons are great but this is just a frustrating past experience from one salon go-er. We really do want to attend your salon and we understand the busy times but help us out and offer that alternative. We promise to book with you and many others will too!

Salon Tracker x

Salon Tracker Software's tips for start-up salon owners...

It’s been two weeks since Professional Beauty exhibited at the Excel and what a weekend it was! We had a very busy two days meeting lots of new people including some of our current clients, which is always a great experience for us. Since all of our demonstrations are done through remote assistance, events like this are great for us to actually meet our clients, put names to faces and actually see how our product is helping them develop as a business.

This actually got me to thinking for an idea for a blog! The usual procedure when we get back into the office after a trade show is to spend the first couple of days back in the office analysing our leads. What we mean by this is reading through our notes on each demo form to see each individual’s requirements for a salon software system. This helps us to figure out what package will be most suitable for them and what kind of business they are i.e start up salon, multiple site salon owner and so on.

Today we will be concentrating on start-up salons! We noticed that we had quite a lot of traffic from first time salon owners whose main concerns were getting those initial clients, paying bills and inevitably making their business venture a success. This blog is designed to showcase some tips of what you can do to keep costs down and make your first salon a success.

Pay cheap, buy twice! - This is a statement that couldn’t be truer. Even though cutting costs in certain areas seems great at the time, you usually will reap what you sew and end up spending the same amount back. Sometimes bargain options work but do your research and always ask why things are being sold for less money. If it seems too good to be true, it probably is.

What products sell? - Research is so important with treatments AND retail products, we cannot stress this enough! ROI (return on investment) is incredibly important and if you aren’t successfully shifting product or selling services frequently then it’s time to re-evaluate what you offer. The point here is don’t always jump on the newest trend until you have done your research on its ability to sell- if this isn’t yet clear, bide your time.

Don’t burn the candle at both ends - The salon industry is non-stop and more than likely, you will be mostly on your feet. Being successful isn’t about working 24 hours a day and your tired energy and atmosphere will show to clients if you are working too hard. Practice what you preach and have some me time to pamper yourself mentally and physically. You need to look your best in such a visual industry because after all if you don’t, who else will?

You are never too old to learn! - Never be too proud to ask for advice or help to friends, family or even customers. Even if you are an expert beautician or hairdresser, there is likely to be something that you aren’t as familiar with, even if this is a more business based skill. You can learn something from everyone in this world and we truly believe this.

Learn to understand technology! Invest in a good salon management system and embrace social media and having a website. These are fantastic opportunities to grow your client database and also brand awareness. A management system will also help you by taking care of anything that can run digitally e.g. cashing up, staff holidays and booking appointments, which can all be done through a salon software.

Learn to find your confidence - The gift of the gab is an extremely underrated skill in this world. It enables you to network, create relationships and inject your brand with a bit of personality! Embrace this in your team in order to expand your network. Business management is just as an important skill in this industry as creativity is, so invest in yourself as much as you can.

Build a team that reflect you! Look for what you want your business to represent. Passion and creativity is extremely important but so are other transferable skills like confidence, reliability and good time management skills. Invest in those around you and enable them freedom to grow your business with you. These are the people that reflect you so if there is high turnover or upset in the salon, this should be addressed immediately.

We hope these tips helped. See you soon!

Salon Tracker x

The Topic of Smart Phones

We live in a world where checking our smart phone has become an essential part of our daily routine. According to Statista; last year’s global smartphone sales were 1423.9m units (Statista, 2016), which therefore means that this is the amount of consumers that currently own a smart device.

Their statistics also depict the total number of smartphone users worldwide from 2016 to 2019, in which for 2016; "the number of smartphone users is forecast to reach 2.08 billion." For all businesses that currently have a mobile app or that are having a mobile app installed, this indicates the size of the market in which they are targeting and therefore it seems now that it is essential for businesses to market through social channels that are accessible on smart phones. For anyone of us now in the current generation, we can’t imagine being without a smart phone, however we do remember a time when digital marketing wasn’t as essential, so how did we reach our consumers then and more importantly, what did we do with our time!

For anyone who was born in the noughties, they are accustomed to the technical advantages within the economy and this has been a normality from a young age. Whereas for people of our generation and above, we have lived to see the day where smart phones and apps have taken over the nation, however we have also experienced life before this and therefore can appreciate how smart-technology has changed the dynamics in many areas of our lives.

For those of us who have a daily commute to work on public transport, how many of your fellow commuters (and probably yourself) are occupied by their mobile throughout the journey? Next time you are on the train have a look around and see how many people are on their device. It’s quite shocking. Before this era, people would have conversations on a train, or read the newspaper, whereas nowadays even newspapers are downloadable in digital format!

What else has evolved with the advance in smart phones?

Can anyone remember a time when you would visit a local event, or a concert or gig where you wouldn’t have the urge to film some kind of footage to let others know that you were there? Can you recall a social gathering where you were actually alert for an entire moment rather than being pre-occupied with your mobile? Or perhaps you can relate to a time where you have been at a social event having a conversation with friends, and instead of everybody giving you their undivided attention, you'll notice a few breaking off to scan down their social media feeds, or to upload an 'Insta' or Snap-Chat of the current situation. It is something of the norm nowadays for people to feel the need to document to others what they are doing with their time. Some say that smart-phones have contributed to the loss of engagement in a moment, as everyone is always preoccupied. However in contradiction, many might say that smart phones crossed with the advance in social media has allowed a platform that grants people with the ability to be able to express ideas and have somewhere that they can voice their opinion, which otherwise may have remained bottled up as a thought. I think you can look at the situation and make a relation to both sides.

However having said all of this, why is it that for the majority of us smart phones are now a fundamental part of our day, and how can they contribute to the growth of a business? Social media is now one of the fastest methods of communication and also, if a company is wanting to send a message to the mass market, it is a quick and often cost-free way in which to do so, i.e. via a Facebook status, or an Instagram picture, etc. These methods of marketing are especially great for salon owners as a lot of the time, you have offers or last minute deals that you wish to notify clients of quickly and on a small budget.

Another great advantage of having a social business page is that anything you post has the opportunity to be shared to a wider audience on those social media sites. And again, in relation to smart phones, these messages can be acknowledged by your market when they are on the move, on the commute to work or even abroad.

But it does make you think, how did we manage to publicise promotions to the mass market when social media and smart phones weren’t around? Businesses still ran, and they still remained to be extremely successful even when we didn’t have these technological advances.

It is the evolving of social media and smart phones that has made the communication process between a business and their customers so much easier accessible and simply a lot faster. Before, the best methods of marketing would have been postal or perhaps cold calling, but then of course for salons who want to promote their last minute deals, a letter may have only been picked up when a client arrived home from work, and the same would have gone with cold calling to home landlines. The positive of a smart phone is that the messages are delivered instantly, contributing to a bigger return on investment with promotional offers. Even SMS marketing messages can now be jazzed up with pictures, emoji’s and the likes…something that was unheard of several years ago.

Therefore, looking at the growth in smart phone sales and social media technology, as much as we have discussed that they can preoccupy peoples attentions and have become an essential asset to day-to-day life, they have really improved business communications for lots of markets. And in terms of people posting daily updates about their social lives, this can be seen as such an advantage for businesses, as they can document company news, any upcoming offers and also promote new products at the click of a button. I think the reason there are contrasting opinions behind the impact of smart phones on the lives of people from this generation stems from the fact that we have knowledge of a time before they were around. But I guess for anyone being born in to the world as it is today, this is just normality to them and in the long run, it is a positive for business marketing and communications. Just a little topic that we wanted to have a think about and discuss...

Salon Tracker x