How to promote your salon this Mother's Day!

So we’ve got Christmas out of the way, we’ve done Pancake Day and now we’re halfway through lent (craving the chocolate that we’ve so reluctantly given up) thank god we’re half way to Easter! But, landing slightly earlier than usual this year, we have the day of all days to treat the mums, Mother’s Day! For salons, this is an easy, feminine event that you can capitalise on for those extra sales early March…just to kick off your Easter and Wedding season nicely. So what ideas do we have for you guys to give a try?

· Bulletin marketing…and by that we mean quick and to the point. The simple option here would be SMS promotions, as 9 times out of 10, your clients won’t even know the date of mother’s day and therefore by dropping them a little reminder this might just increase your chance of custom! You could equally send this via a newsletter, especially if you run these weekly, it could be your Mother’s day edition where you list all your discounts for the upcoming event.

· Competitions! Do you have social media sites? If so, a competition is a quick and easy way to, 1-generate awareness of your salon on social media, and 2-get people talking. Social media sharing is a great way to promote the salon, especially around an event and the more content you can create, the better your chance of receiving a greater social following, something that is also great for your SEO!

· Gift Wrapping Service. OK, so this would only apply to anyone who sells retail products within the salon but still, a creative add-on is always popular with the male population, as (no offence guys), sometimes shoving a present in a bag just isn’t quite good enough! So offer the chance of gift wrap either for an extra pound or even as a free good-will service. Another great way that you could utilise this is to team up with a local charity, so that all the £1’s go to your chosen fundraiser, a great chance to bag yourself some free PR and also to improve brand reputation.

· Freebie choccies or beauty product samples. Anything that will stand you out from your competition as a reminder to clients and to promote their return! It could be that for all clients who are redeeming a mother’s day treatment, they are entitled to free chocolate with their tea/coffee and they get a small beauty sample on the way out. Samples are a great way to also encourage retail investment, as a bit of a ‘try-before-you-buy’ strategy.

· Group treatments, these are a good idea if your clients are siblings to all girls and they want to treat their mum as a joint gift. For example, one offer might be 25% off for a family treatment. This could be sold as a bulk package of a particular treatment, which for example might be eye brow waxing for the beauty salons, or it could be for a massage in spa’s, or a blow-dry in hair salons, etc. etc.

· Do you offer gift vouchers or discount coupons in the salon? If so, these are always a winner when a client isn’t too sure what to get their mum and especially a good one to push to the male market! Make a point of promoting these using your SMS marketing tools or simply by raving about them on your social media statuses. You can even go back-to-basics when promoting gift vouchers, as they are a good add on to advertise at the till point or on decals around the salon. It could even be used as a little staff incentive among the team…try setting each team member a little target and run a fun competition of ‘whoever sells the most gift cards out of the team wins themselves a FREE treatment or a bottle of wine’! A good way to keep team morale boosted and also to keep those profits on the up!

We hope some of our tips come in useful to you and you have a best-selling Mother's Day!

Salon Tracker x