Spring is a great time of the year for salon owners. The cold weather of January and February is slowly passing and the sun is peaking its head making us all too ready for a spray tan, pedicure and wax come March/ April time! We have written blogs before on the importance of client retention, but Easter really is a great time to implement this. Why? You might ask. Because you can use your KPI’s to find what your customers want and what would work. Here are a couple of Easter promotion ideas that you can steal to ensure your salon blossoms this spring!!
· If you are going to discount, Easter is a great time to do so! Try discounting your least popular or most expensive treatments. Enhancing these treatments allows you to sell treatments you wouldn't normally but also allows you to test your business model to see whether expensive prices disinterests clients or you need to revamp treatments.
· You are probably going to have more children in the salon- sorry- so try and make sure you have fun things to occupy them. Whether this be sweets, chocolate, kinder eggs or little crafted bunnies.
· Spring is forever a great time for clients to go lighter with their hair in time for summer. With balayage and baby lights in prime trend- there is no need to offer discount on treatments that will already inevitably sell but you can add some va va voom. Try a free blow dry with every cut and colour booked or a free foot massage with every full pedicure. You can even discount retail products with certain treatments such as a discounted self-tanner with every full leg wax. Pull aside a couple of hours to team up treatments, services and products which really compliment one another. With the correct promotion, these services should soar.
· A lot of weddings happen in summer so spring is the time where many brides, bridesmaids and even grooms will look to start their “preparation treatments”. Whether this be hair treatments, tanning, skin or nails- there will need to be a lot of dedication and prep to ensure this bride feels her best on her big day. Could you also offer a holiday package for the honey moon at discount for every bridal package purchased?
· SMS marketing is increasingly important for a number of reasons. It reaches your clients directly and personally and also it encourages them to call if you are advertising a limited offer. Here are a couple of examples of promotional Easter texts…
“Client name - Put a spring in your step this April bank holiday with a FREE eyebrow tint worth £15 with all pedicures at The Beauty Rooms. Book now on 01133508230”
“Client name- Put the shine back into your hair this spring bank holiday with our FREE deep conditioning treatment with every cut and blow-dry at The Cutting Rooms book now on 01133508230”
“Client name-Spring Cleans are not just for your home, cleanse yourself this April bank holiday with a FREE detox cleanser with all facials at The Beauty Rooms. Limited numbers available 01133508230.”
“Client name- Brighten up your look this spring bank holiday with Our Colour experts at The Cutting Rooms £45 for cut & colour worth £60. Don’t miss out call today 01133508230”
“Client name- Ensure your skin is glowing this spring, treat yourself this bank holiday at The Beauty Rooms. All facials include a FREE eyebrow wax worth £10. Book today on 01133508230”
“Client name- Brighten up your spring Bank Holiday weekend with a 20% discount on all tanning treatments at The Beauty Rooms. Book now on 01133508230”
Try your new campaigns today and fill your salon this Easter Bank Holiday!
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