Easter Marketing Tips

Easter is a fantastic opportunity for salons to embrace the season's energy, engage with clients, and boost business. With vibrant colours, fresh trends, and the promise of spring renewal, Easter offers salons a chance to entice clients with irresistible offers and creative campaigns. If you’re looking to make the most out of this Easter season, here are some top marketing tips to help you attract new clients and keep your regulars coming back for more.

 

Create Easter-Themed Specials and Packages

Everyone loves a good deal, especially around the holidays. Consider offering Easter-themed promotions to create excitement. Some ideas include:

Easter Glam Packages: Offer packages that include a combination of services like a fresh spring haircut, colour touch-up, and a luxurious pedicure. These packages can be marketed as "Spring Refresh" or "Easter Beauty Boost."

Limited-Time Discounts: Create time-sensitive discounts leading up to Easter. For example, offer a 10-20% discount on all services booked in the week before Easter, or provide a special rate for first-time clients.

 

Social Media Easter Engagement

Social media is a powerful tool for connecting with both existing and new clients. Here's how to get creative with your Easter posts:

Easter Giveaways: Host a social media giveaway. To enter, followers can like, comment, or share your post, and you can offer a grand prize like a free service or an Easter-themed beauty basket filled with products from your salon.

Easter Countdown: Begin a countdown to Easter with daily posts featuring Easter-related services, products, and tips. This keeps your followers engaged and excited about what’s to come.

 

Email Campaigns with Exclusive Easter Offers

Email marketing remains one of the most effective ways to keep in touch with clients. For Easter, consider sending out emails with:

Exclusive Offers: Send out a limited-time Easter special offer to your loyal clients, such as a free product with their next service or a discount for referring a friend.

Last-Minute Reminders: As Easter approaches, send out reminders for clients to book their appointments, especially for the busy days leading up to the holiday. Offer flexible hours or discounts for early bookings.

At Salon Tracker, we integrate with Mailchimp. If you have an account, get in touch with us and we can get this integrated for you!

 

Revamp Your Salon’s Atmosphere

The atmosphere of your salon can make all the difference during the holidays. Easter is a time of renewal and joy, so reflect that in your space with small touches like:

Easter Decorations: Use pastel-coloured decorations, floral arrangements, and bunny-themed items to make your salon feel festive. It could even extend to your waiting area with Easter treats or small goodie bags for clients.

Conclusion

Easter offers salons a unique opportunity to market themselves creatively while celebrating the new season. By using a combination of promotions, social media, emails and decorations, you can make your salon stand out this spring and create a memorable experience for your clients. So, hop to it and make this Easter one of your best marketing moments yet!

 

Spring Clean Your Salon

As the seasons change and spring approaches, it’s the perfect time to refresh and reorganise your salon. A well-organised and clutter-free space not only enhances the client experience but also boosts staff efficiency and overall productivity. With the right strategies and tools, such as Salon Tracker, you can ensure a smooth and streamlined salon operation. 

Here’s how to spring clean your salon effectively and optimise your business with Salon Tracker!

1. Declutter Your Physical Space

Start with a deep clean and decluttering session. Dispose of expired products, organise your workstation, and create a clean, welcoming environment for your clients. A fresh, tidy space promotes relaxation and professionalism, leaving a lasting impression on customers.

2. Organise Appointments and Reduce No-Shows

An unorganised appointment book can lead to confusion and lost revenue. With Salon Tracker, you can streamline your booking process, reduce appointment gaps, and send automated reminders to clients, minimising the risk of no-shows. This helps keep your schedule organised and maximises your time efficiency.

3. Refresh Your Client Database

Over time, client records can become outdated. Use this opportunity to update contact details, review customer preferences, and remove inactive accounts. Salon Tracker’s client management system allows you to store essential information, track appointment history, and view customers who haven't visited in a while, as well as top selling items.

4. Review Stock and Inventory

Take stock of your retail products and professional supplies. Dispose of items that are out of date or rarely used, and reorder best-selling products. Salon Tracker’s inventory management feature helps you track stock levels, set automatic alerts for low supplies, and ensure you’re always well-equipped.

5. Optimise Staff Scheduling

A well-structured staff schedule improves productivity and work-life balance. Use Salon Tracker’s staff scheduling tools to manage shifts, allocate appointments efficiently, and prevent overbooking. This ensures smoother operations and a happier team.

6. Evaluate Business Performance

Spring is a great time to review your salon’s performance. Salon Tracker provides insightful reports on revenue, appointment trends, and customer retention. Analysing this data allows you to make informed business decisions and identify areas for growth.

7. Upgrade Your Digital Presence

A refreshed salon isn’t just about the physical space - your online presence matters too. Update your website, refresh your social media profiles, and ensure your booking links are easily accessible. Salon Tracker integrates with online booking systems, making it easier for clients to schedule appointments.

Spring cleaning your salon goes beyond just tidying up - it’s about optimising your operations for success. By decluttering your space, updating your systems, and utilising Salon Tracker’s powerful features, you can create a more efficient, client-friendly, and profitable salon. 

Start today and enjoy a fresh, organised workspace that benefits both your team and your clients.

Salon Tracker x

Standard vs Pro

Maximising Your Business Potential: Choosing Between the STANDARD and PROFESSIONAL Packages.

With businesses evolving rapidly, having the right software solution is crucial. Whether you're a solo operator or managing a growing enterprise, selecting the right package can make all the difference. This blog explores how our STANDARD and PROFESSIONAL packages can help you streamline operations, enhance customer experience, and drive revenue.

Standard Package (£30 + VAT)

Perfect for small businesses or solo professionals, the STANDARD package offers essential tools for managing bookings and client information effortlessly.

Key Features:

• 1 Calendar – Ideal for a single service, such as tanning, beauty, or hair treatments.

• 8 Business Reports – Gain valuable insights into sales, appointments, and client trends.

• Automated SMS Appointment Reminders – Reduce no-shows (SMS costs apply separately).

• Track Client Appointment History and Information – Maintain comprehensive records.

• 1 Universal Login – Simple and efficient access for a solo operator.

Best For:

• Sole traders or small businesses with one primary service.

• Businesses needing essential reporting and customer tracking.

• Those who don’t require advanced marketing or staff management tools.

Professional Package (£60 + VAT)

For expanding businesses, the PROFESSIONAL package delivers advanced tools to enhance efficiency, security, and marketing capabilities.

All STANDARD Features, Plus:

• 2 Calendars – Manage multiple service offerings effortlessly.

• Stock Management – Keep track of retail products and inventory.

• Advanced Marketing Suite – Engage customers with targeted SMS and email campaigns (SMS costs apply separately).

• Password-Protected User Logins – Secure staff access and management.

• Restricted User Levels – Assign roles (Staff, Manager, Admin) with specific access rights.

• Advanced Business Reports – Includes all reports with in-depth analytics.

• T-Max or Sigma Timer Manager Integration – Ideal for tanning businesses.

• Fingerprint Reader Integration – Enhance security with biometric access.

• Signature Pad Integration – Streamline customer verification.

• Staff Commission Management – Track and reward employee performance.

• In-Store Deposits – Manage prepayments efficiently.

Best For:

• Growing businesses offering multiple services.

• Those looking for enhanced security and staff access controls.

• Businesses needing robust marketing and customer engagement tools.

• Companies that rely on detailed reporting and analytics for decision-making.

Why Upgrade?

• Increase Client Retention: Use automated reminders and marketing campaigns to keep clients engaged.

• Boost Revenue: Leverage detailed reports and commission management for better financial insights.

• Enhance Customer Experience: Multiple calendars and secure logins provide seamless booking management.

• Save Time & Reduce Admin: Automation tools and integrations reduce manual workload.

Final Thoughts: Which Package is Right for You?

• If you run a solo or small business and need a simple, effective booking system, the standard package at £30 + VAT is ideal.

• If you're expanding, managing a team, or need marketing automation and advanced security, the professional package at £60 + VAT is a smart investment.

Whichever package you choose, our software ensures seamless operations and business growth. Need help deciding? Contact us at 0113 350 8230 or email info@salontracker.co.uk for guidance!

Salon Tracker x

Mothers day Marketing with Salon Tracker

Boost Your Salon Sales This Mother’s Day!

Mother’s Day is the perfect time to celebrate the amazing women in our lives—and for salons, it’s also a fantastic opportunity to boost sales. With so many customers looking for the perfect gift, now is the time to stand out, offer something unique, and make their buying decisions easier. If you can provide an irresistible offer, why should they go anywhere else?

Stand Out from the Crowd...

Salons, spas, and florists are go-to destinations for Mother’s Day gifts, meaning competition is fierce. To ensure your salon is the first choice, think outside the box and offer something fresh and exciting.

We know that coming up with new ideas can be a challenge, so we’ve put together a few creative strategies to help you maximise sales in the lead-up to Mother’s Day.

1. Offer Unique Discounts

Traditional discounts work, but personalising them makes all the difference. Try these creative approaches:

Bundle Deals – Pair a popular treatment with a complementary service at a special price.

Multi-Treatment Packages – Encourage repeat visits with discounted bundles that extend beyond Mother’s Day.

Referral Rewards – Offer discounts or free add-ons for customers who refer a friend to book a Mother’s Day service.

VIP Offers – Provide exclusive early access or limited-time discounts to your most loyal clients.

Gift With Purchase – Include a small but thoughtful add-on, such as a mini product or extra pampering session, to enhance their experience.

2. Create Meaningful Experiences

Rather than just selling a product, create an experience that mothers and their loved ones will cherish.

Mother-Daughter or Mother-Son Treatments – Offer 2-for-1 packages where they can enjoy quality time together.

Special Event Names – Brand your offers with names like “Mum & Me” or “Mother’s Pamper Day” and promote them across your social media.

Gift Cards with a Personal Touch – Offer handwritten messages or beautifully wrapped packages to make them extra special.

3. Leverage Social Media & Online Marketing

The internet is your best friend when it comes to reaching customers. Here’s how to use it effectively:

Gift Guide Campaigns – Share curated Mother’s Day gift guides featuring your best treatments and products.

Staff Picks of the Week – Have team members introduce a featured product or treatment to boost engagement.

Targeted Ads – Use Facebook and Instagram ads to promote your Mother’s Day offers to local customers.

4. Last-Minute Gift Solutions

Let’s face it—many partners leave gift shopping until the last minute. Make it easy for them with:

Late-Night or Early-Morning Shopping Events – Offer an exclusive shopping window for last-minute buyers.

Pre-Wrapped Gift Bundles – Provide stress-free, ready-to-go gift sets.

Quick-Fix Gift Cards – Promote gift vouchers that can be purchased instantly - read our 'gift voucher' blog to see how you can track these with Salon Tracker!

5. DIY & Interactive Experiences

Handmade or experiential gifts are always a hit. Get creative with:

Beauty Product Making Workshops – Host an event where customers can create their own beauty products.

Makeup Masterclasses – Offer sessions like “The Art of Contouring” as a Mother’s Day treat.

Exclusive Salon Events – Organise pampering sessions or tutorials that loved ones can gift to mums.

Final Thoughts

Mother’s Day is a golden opportunity for salons to connect with customers, boost sales, and create lasting memories. By offering unique discounts, special experiences, and leveraging online marketing, you can make your salon the go-to destination this season.

Ready to make this Mother’s Day your best yet? Start planning now and watch your bookings soar!

Salon Tracker x

Why Salon Tracker is Perfect for your Clinic

 

In the fast-paced world of aesthetic clinics, efficiency and client satisfaction are key. Managing appointments, keeping track of treatments, and ensuring seamless client communication can be overwhelming without the right tools. This is where Salon Tracker comes in, revolutionising the way aesthetic clinics operate.

Streamlined Appointment Scheduling

One of the biggest advantages of Salon Tracker is its advanced scheduling system. Aesthetic clinics often provide a range of treatments that require precise timing and specialised staff. With automated scheduling, double bookings are eliminated, and clients can book their appointments online at their convenience. This improves efficiency and reduces administrative workload.

Comprehensive Client Management

Aesthetic treatments often require a detailed client history, including previous treatments, medical conditions, and consent forms. Salon Tracker provides a centralised database where all client information is securely stored. This allows practitioners to access essential details at any time, ensuring personalised and safe treatments.

Deposits and Automated Reminders

Missed appointments can be costly for aesthetic clinics. Salon tracker reduces no-shows by the ability to take deposits and send automated appointment reminders via SMS. These features enhance client engagement while helping clinics maintain a steady schedule and revenue flow.

Inventory and Product Management

Many aesthetic clinics sell skincare products and use specialised equipment that require careful inventory management. Salon Tracker can monitor stock levels and alert staff when supplies are running low. This ensures that clinics never run out of essential items and can provide uninterrupted services.

Integrated Payment and Billing System

A seamless checkout process is crucial for client satisfaction. Salon Tracker integrates with Dojo, making it a speedy and seamless process for clients. Additionally, it can track financial records and manage discount schemes efficiently.

Marketing and Client Retention

Keeping clients engaged is essential for long-term success. Salon Tracker includes built-in marketing tools such as email campaigns and SMS campaigns. Clinics can send targeted offers based on client preferences, ensuring repeat business and a loyal customer base.

Compliance and Security

Aesthetic clinics must adhere to strict data protection and industry regulations. Salon Tracker ensures that sensitive client information is stored securely, with features like encrypted databases and GDPR compliance. This not only protects client data but also enhances trust and credibility.

For aesthetic clinics looking to optimise operations and enhance client experiences, Salon Tracker is the perfect solution. From efficient scheduling to secure client management, automated reminders, and integrated marketing, it streamlines every aspect of clinic management. Investing in the right software can save time, improve client satisfaction, and ultimately boost business growth.

To book in for a free demonstration and two-week free trial, call us on 0113 350 8230 or email us at info@salontracker.co.uk.

Salon Tracker x

Marketing with Salon Tracker

With SMS open rates being 98%, there is no better time than now to push SMS marketing! Which is this blog will run through how you can use our marketing suite to your benefit!

If you are on our Professional and Enterprise package, you're probably familiar with our marketing suite where you can target a specific range of customers and send them, either a text directly from the software, or an email by using MailChimp! Either way, I bet you weren't aware of the exact filters you can use on the software to precisely target your customers.

Alerting your customers their booking services are due to expire

The software has a clever way of monitoring your clients' booking services such as tanning minutes remaining or beauty packages remaining. As a result of this, you can send out a text directly to those whose minutes are due to expire in any set time frame, whether that's in the next month, 3 months or 6 months! You can filter it to what you want!

This campaign will encourage your customers to come back in the salon and use up their minutes thus resulting in them purchasing more and boosting your business!

To use this filter go to:

Marketing > Filters > select 'Alert customers their bookable services will expire' > select dates to what you would like it to be e.g. next 3 months or next 6 months > change the 'next month' to the time frame you would like > apply filter > send SMS. 

The text is already pre-written for you but if you want to edit it you can do this too! Just make sure that it is under 160 characters for it to be classed as 1 SMS credit. You can also preview the text to your own phone using the 'Preview Mobile Tel' box to input your number and pressing the phone symbol on the right hand side to make sure you are happy with the text!

Push your online booking for those customers who haven't booked online yet!

Moving from making bookings manually on the phone to using an online booking system can be a drastic change for both Salon owners and Salon Clients. Some may resist to the change and prefer to ring up themselves and do it which as you all know, can be very time consuming! So for those customers you're struggling to get using online booking, we've got you covered with a marketing filter!

Offering a simple gesture of just 10% off or £5 off can work wonders for encouraging your customers to book online, once they've done it they'll find it easier to continue doing therefore saving you time and utilising your online booking to its best ability!

Go to:

Marketing > Filters > select 'customers not online' > apply filter.

Give something back to your best spending customers

Whether you want to send it to your best spending customers in general or for your self employed staffs' own customers the extensive filter selection has both covered!

That way your loyal customers will feel appreciated and will be more inclined to return whilst encouraging them to recommend you to other people!

To do this:

Marketing > Filters > select 'Custom - create your own marketing campaign' > select 'best customer by spend' drop down > select your preference e.g 'best 10' then click apply filter. If you want to use it for your self employed staff then use the + button to add another filter row and use the dropdown to select 'customer by bookable item' then use the other drop down to select the correct booking item.

Birthday texts

Everybody loves to receive a birthday text, especially when it has an offer in it! The software has 2 types of pre-made filters for your customers with birthdays coming up. 1 is made for all customers called 'birthday gift message' and the other is for your high spending customers with birthdays coming up called 'birthday gift message for high spending customers'. It's up to you which you choose - whether you're feeling generous or extra generous - we've got you covered with this filter. 

A birthday gift doesn't have to be a lot either, it could be a small voucher or even a percentage off, but if your clients get that extra personalised touch - big or small it's bound to work wonders for you. You can even get extra personal and categorise the texts for genders, e.g men could get a free haircut for their birthday and women could be given a free manicure!

To do this:

Marketing > Filters > select 'birthday gift message' > change the 'next month' drop down to what you would want it to be > apply filter. 

For customers who haven't visited in a while

Life happens, things get in the way and self-care becomes a thing of the past for some people. Well why not give them that gentle reminder to say that you miss them and would love to see them back in the salon? 

You have probably forgotten about half of the customers that you've had in the salon once and haven't been in again yet. Lucky for you - the software cleverly recalls these for you, down to the exact date they were last in. So if you're having a bit of a quiet period and need that extra push, use the 'for customers who haven't visited in a while' filter and go for the 'last year' or 'last 2 years' filter which will then provide you with a list of people that haven't visited the salon in that time frame. Entice them in with 10% off which will bring them in and encourage them to return, therefore boosting revenue and keeping you busy!

To do this:

Marketing > Filters > select 'for customers who haven't visited in a while' > change dates to your preference (1-2 years normally works quite well) > apply filter.

If you would prefer to use email marketing, all these filters can still be used but instead of clicking 'send SMS' you would click 'send email' which will then export the list of clients into a .csv file which can then be uploaded directly to Mailchimp! 

Learning new things can be quite daunting and we get that, that's why we offer free training with your monthly software subscription which can be booked whenever you need it! 

Just call us on 0113 350 8230 or alternatively drop us an email at info@salontracker.co.uk.

Salon Tracker x

Solo Package

If you’re a solo salon owner or a mobile beauty professional, you know how important it is to have the right tools to streamline your business. Managing appointments, handling payments, and ensuring a smooth client experience can be overwhelming — especially when you’re doing it all on your own. That’s why we’ve designed the perfect package to help you stay organised, boost bookings, and keep your business running seamlessly.

Single-Person Booking System

Our Solo Package is designed for independent salon owners, meaning that only one beautician or sunbed will be displayed on the calendar. Whether you're a self-employed hairstylist, nail technician, aesthetician, or tanning specialist, this package provides you with a simple, easy-to-manage scheduling system.

What’s Included?

For just £45 + VAT per month, our Solo package gives you access to all the essential tools you need, including:

All the Features of Our Standard Package

You’ll get all the incredible features from our Standard Package, ensuring that you never miss out on key functionalities.

Online Booking

No more back-and-forth messages to schedule appointments. Our online booking system allows your clients to book their treatments with ease, anytime, anywhere.

Online Payments with Stripe & Klarna

Give your clients the flexibility they need with secure online payment options through Stripe and Klarna. Whether they want to pay upfront or in instalments, you can cater to their needs effortlessly.

Integration with Signature Pad

Seamlessly integrate with a Signature Pad for added security and professionalism, making it easier to manage consultations and client agreements digitally.

Why Choose This Package?

As a solo or mobile salon owner, your time is precious. This package is designed to reduce admin work, enhance your customer experience, and help you grow your business without stress.

With an easy-to-use booking system and secure payment options, you can focus on what you do best—providing exceptional beauty and wellness services to your clients.

Get Started Today!

Ready to take your solo salon business to the next level? Sign up for our Solo Package today and enjoy the benefits of a fully streamlined salon management system!

Sign up for a free demonstration and two-week free trial either through our website or by calling 0113 350 8230 today!

Salon Tracker x