Hello 2024!

 

2024 is here!

A big Happy New Year to all of our customers, we hope you had a lovely Christmas period and are feeling refreshed for the new year!

It’s our second day back in the office so we are all settled back into  our routines and ready for the upcoming year.

In 2023, there was a lot of changes in Salon Tracker with us growing the team by three new members on the sales and support team who I’m sure you have had the pleasure of speaking to over the past few months.

Our developers have also been working hard on improving the system and our newest version is currently in the testing phase. In this new version we have updated the framework that Salon Tracker runs on which means that in the future when we are adding new features and developing those that we already have, this will be a smoother process.

We have lots of exciting things coming up this year so make sure you stay up to date by following out social media accounts:

·         Instagram - @salontrackersoftware

·         Facebook - @salontracker

·         Twitter - @salontrackerltd

Finally, to start off the year with  a bang we have our brand new January offer on. If you sign up with us this January you will receive 30% off your first three months subscription.

To get booked in for your free demo and trial please call 0113 350 8230 or email us on info@salontracker.co.uk.

You can also enquire at www.salontracker.co.uk/freetrial

At Salon Tracker we are excited for the year ahead and want to wish everyone the best of luck in reaching their goals in 2024!

Best wishes,

Salon Tracker x

Goodbye 2023!

 

We can’t believe it’s already that time of year!

This year has been a big year for Salon Tracker with us expanding our Salon Tracker Family both internally with many new team members I’m sure you’ve had the opportunity to speak to and also a number of new customers who are now allowing us to help grow your business!

We want to take this opportunity to thank you all for your consistent support and loyal custom this year as we have been working hard on improving the basics of the software so in 2024 we can add some very in demand features!

We know this year has been difficult with the cost of living crisis that has affected many of our customers. This is why we have kept out subscription prices the same for over the last 10 years, even though we are continuously adding to and improving the system.

As we go into 2024, we know that this can be a difficult time of the year for salons where they may get a bit quieter, so if you’re thinking about getting set up with us keep your eyes peeled for some potential offers on our social media accounts.

With that being said, we are CLOSED for Christmas between the 22^nd of December and the 2^nd of January. If you need any support during this period please go to www.salontracker.co.uk/help where you can see help videos and support guides on how to fix frequent problems .

If you do require any urgent licensing assistance during this time, please telephone our support line on 0113 350 8232 and someone will get back to you where possible with your activation code.

On behalf of everyone here at Salon Tracker, we would like to wish you a very Merry Christmas and a happy and health new year and we can’t wait to continue working with you all in 2024!

Salon Tracker x

Effortless Stock Management with Salon Tracker

With our stock levels section on Salon Tracker, keeping track of your retail products has never been easier! 

This blog will give you a step by step guide on how you can track your stock on Salon Tracker, as well as add in extra features such as notifying when stock is running low and adding commission on products.

In the products section of Salon Tracker you can add your retail products that you sell within your salon. 

This section is completely customisable with options to add beauty and salon products as well as tanning products, and any snacks you may sell too!

To add a category simply select Retail Products then the plus (+) button.

Then you can add in the category you’re wanting to by typing into the description box (e.g. typing beauty) and clicking OK

Then to add a product you can select ‘Add’ and similarly name it (in the description box) and add in your retail price and trade price

Note: adding the trade price is optional, but it may be useful to you if you want to calculate your profit per product.

If you wish to keep track of the amount of stock you have of your products you can customise this in the stock info tab. 

To do this simply tick the ‘Monitor Stock Levels?’ tab and add in your stock level (i.e. the amount of retail products you have in your salon) and if you wish to do so you can also add in a low stock warning level so you know if you are running low on stock and need to get more.

Finally if you wish to add commission on your products you can do this by selecting the commission tab, ticking the override commission box and typing in what percentage commission you wish to add to the product.

Once you have added all of your products in you will be able to see your stock levels, as well as which products are running low which are highlighted in red. This shows as a list on the right hand side of the products tab.

This can then be further edited once you have more products in.

I hope that this blog gave you more insight into one of our many great services on Salon Tracker. Please note that this feature is available on our Professional and Enterprise packages.

If you’re interested in getting booked in for a look at these services in a FREE demonstration of our system or FREE two-week trial, please don’t hesitate to contact us by calling 0113 350 8230 or emailing us on info@salontracker.co.uk .

If you’re an existing customer and are wanting more information about upgrading your Salon Tracker package to our Professional or Enterprise packages, again please don’t hesitate to contact us by calling 0113 350 8230 or emailing us on info@salontracker.co.uk.

Salon Tracker x

Your Guide to Christmas Marketing

 

Your Guide To Christmas Marketing

Everybody wants to look good for Christmas, so they’ll be more likely to book their beauty treatments and tans, but how can you drive them to your salon? And how do you keep them coming back?

 

Word of Mouth

Word of mouth is possibly the most powerful marketing strategy to drive in new clients. One of the most effective ways to spread the word is to incentivise current customers with a refer a friend scheme, offering a discount for both your existing customer and the new member that they bring in. By doing this, you are likely to keep the new client coming back after they have experienced your amazing in-salon experience, and then they will likely refer someone else, with this cycle continuing to bring you in lots of great new customers.

 

Social Media

So you already post multiple times a week, but how do you get your salon’s name out there to new potential customers? Running a giveaway on your Instagram or Facebook page is a very effective way to reach new people. Give instructions for people to follow to be entered into the giveaway like “tag 3 friends” and “share to your story”. Everybody loves a freebie, so everyone will be tagging their friends and sharing, especially when it’s not costing them anything.

 

Salon Exterior

Get creative with your festive decorations! Make sure you pay as much attention to the outside and windows of your salon as you do to the inside. With sunset coming much earlier throughout Winter, some bright decorations and lights in your windows will attract people who are walking and driving past; it’s like having a free billboard! An added benefit of this is that putting up Christmas decorations is super enjoyable and sure to get you and your staff members into the festive spirit.

 

Salon Tracker’s SMS and Email Marketing Suite

A great way to entice current and previous customers is through SMS and email marketing messages. You can offer special discounts or incentives for them to book with you. With Salon Tracker’s marketing suite, you can filter your customer list to include only relevant customers (e.g. customers who haven’t booked with you within a certain timeframe). This clever feature allows you to send different messages to different groups of customers.

For more information, please call us on 0113 350 8230 or email info@salontracker.co.uk and one of our friendly sales team will be happy to help!

Have a great Christmas!

Salon Tracker x

How to make the most out of Black Friday!

Everybody loves a good deal, and with the countdown to Christmas beginning soon, treating your clients is the best way to keep them coming back for more.

This blog will give you a rundown on how you can benefit from Black Friday deals in your salon!

One great way to get your customers to buy more of your courses, treatments and retail products is by adding discounts. A deal always appeals to customers and will ultimately increase your sales and keep your customers happy.

Another great way to benefit from Black Friday is by offering discounted gift vouchers in store. This is a great Christmas gift for your customers to purchase, and of course expand your customer base.

You could also offer free minutes on a course you sell which will attract your customers to purchase them, in return bringing more bookings to your salon.

A great way to promote your deals is by using social media and our advanced marketing suite on Salon Tracker. Letting your customers know about your offers will bring in more business.

And we of course practice what we preach and had to do some deals of our own! 

Read below to find out what our amazing Black Friday deals and discounts are:

 

Sign up now and get 50% off your first month

Purchase our SMS bundles and get 15% off now!

And last but not least... Purchase our hardware for up to 15% off 

Our deals are available until 1st December 2023 so don't miss out!

 
If you're not already a customer of ours then what better time to join us than now with these amazing deals on offer! Just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk.

That's all for now!

Salon Tracker x 

How Salon Tracker's online features can help your Salon!

On Salon Tracker’s Enterprise package, we have a range of online features that can help you build profits, win customers and grow your business. In this blog we will discuss the features we can offer you.

Online booking:

Salon Tracker's online bookings page allows your customers to log in using an email and pin to view and create their booking anytime, anywhere, any place. Research shows that over 36% of our customers' online bookings were made out of their salon's opening hours. By having customers log in using their email and pin, connects their online booking account to their customer card within Salon Tracker. This keeps all of their booking history, no matter if they were made in store or online, in one place. We can EVEN customise your online booking page with your salon logo and colour scheme to match your salon aesthetic.

Online Payments:

One of Salon Tracker’s newest and highly used online features is online payments. This gives your salon the opportunity to take deposits or full payment amounts through your online page. Taking deposits for online bookings reduces the likelihood of customer no shows as they have already partially paid. Also, by giving customers the ability to purchase services such as tanning courses and eyebrow waxes, your salon could be making a profit whilst you enjoy a good night's sleep.

Siteview:

Siteview, which is also known as homeview, gives you the ability to keep up with the activities of your salon from anywhere in the world whether you’re in sunny Jamaica or at home with the kids.

The dashboard feature gives you the ability to quickly keep up with what’s going on at your salon by showing you things such as overall takings and the amount of customers who have visited that day.

Siteview also gives you the opportunity to view all of your customer details, calendars and all of your business reports that you get on Salon Tracker.

This is available as a weblink or downloadable app.

Online data sync:

Salon Tracker's Enterprise package also gives you online backups. This means that all of  your Salon Tracker data is stored safely in the cloud, meaning that if anything were to happen to your salon PC we can just download your information to another one.

If you would like any more information on any our Salon Tracker features, do not hesitate to get in contact on either 0113 350 8230 or info@salontracker.co.uk.

Salon Tracker X

Halloween marketing tips.

 

Halloween Marketing Tips, will it be a trick or treat?

Run competitions/ giveaways

Spread the word about your business and increase your social media presence. Do giveaways for a free tanning course or any service your salon offers and to enter the giveaway ask people to follow your account and share the post or tag friends to enter the giveaway. This is a great way to get your salons name out there and have organic growth from people in the area. 

Seasonal offers

Get your salon involved in the festive seasons, and boost your business by offering seasonal courses and deals. Halloween is just round the corner, which is a great excuse to promote Halloween exclusive deals for your salon, be creative and give current and new customers a Halloween themed deal!

A few ideas for Halloween Tanning + Beauty deals:

- Scary Good Deals

- Pumpkin Spice tan

- Trick or Treat Yourself Package

- Glamour under the Moonlight

           Social Media Brand Identity

Having an online presence on Instagram, TikTok and Facebook is a massive aspect of your salons potential to grow and become a recognisable, popular and a trusted salon in a competitive industry. How do you do this? Well, here are a few steps you can take to increase your salons brand identity:

       Colour scheme- Ensure your salon is themed with no more than 3 colours, you can use your theme with every post you make, salon decorations and your salon logo. This will also make your account feed look visually smooth and neat, remember, nobody likes a messy Instagram feed!

          Consistency- A post a day keeps the competitors away! Posting everyday or even a short story is a great way to increase your social media engagement with potential and current customers, and also improves the personal relationship between you and your customers in and outside the salon. Show off customers results, reviews and what your salon really has to offer!

          Hashtags- Using hashtags can be very advantageous to your business on social media, especially for smaller businesses. Using hashtags that relate to your post and business will increase its reach and will appear on other users feeds who follow the same or related hashtags. You can also start using your own hashtag specifically related to your salon, which you can use every time you post. You can also encourage customers to use it when they share their results online too! This is a great way to grow your online presence organically and grow a community that you can be proud of. #trickortracker

 

      Salon Tracker Marketing suite

Last but not least, The Salon Tracker marketing suite which comes with our Professional and Enterprise packages, is designed to help your salon grow. From mail chimp integration, customer text templates, review templates for texts/emails and much more there isn’t much that our marketing suite can't do for your marketing needs this Halloween. With it all in one place, there’s less time wasting on separate platforms trying to market to your customers and more time spent on delivering the best service to your customers.

If you are wanting to treat your customers this Halloween then follow the simple steps in this blog or head to the Salon Tracker marketing suite.

 

If you are not already a customer then what are you waiting for, just call us on 0113 350 8230 or email us info@salontracker.co.uk.

Salon Tracker x