5 Salon Tracker reports that will change your life!

 

On Salon Tracker, there are over 40 different reports that can help your business, but have you used them all? Today we are going to go through 5 of our favourite reports and how they will benefit your business. 

Action Log 

The action log is one of the most useful reports on Salon Tracker as it will show you every action that has been performed on Salon Tracker, accounting for every second from when you open Salon Tracker, to when you shut it down! It also tells you which user was logged in at the time. All of this means that you can have peace of mind when you’re not in the salon, knowing that you’ll be able to check every action whenever you need.  

 

Day End 

The day end receipt is a great summary of the day at your salon, including a breakdown of sales taken from bookings or retail products, customers that have been in, a summary of your bookable items (sunbeds or beauticians e.g.) and much more! This report is great for every day use to be able to see how your business is performing at a glance, day-by-day.  

 

Service Minutes Remaining by Customer 

This report allows you to see your customer list and how many minutes they have left to use on the sunbeds. This is great to be able to see which customers have minutes on their accounts and when those minutes expire. It is a lot quicker to see customers’ minutes from this report rather than having to individually look at everyone’s customer cards to see their remaining minutes so it will save you time so that you can focus on other things. 

 

Stock Check/Stock Levels 

The stock reports are extremely useful for monitoring the stock levels of your products in the salon. With the stock check report, you can use this to physically count how many of each product you have in the salon, and then compare it against the stock level report which tells you how many of each product there should be so that you can see if there’s any discrepancies between the two. This is extremely useful as if the levels counted were different, you would be able to identify this and then look into why and notice if it is a continuous occurrence.

 

Sales/Bookings by Day Chart  

On the sales by day chart, you will be able to see your total sales, booking sales and retail sales split up by day. This is very useful for identifying which days your salon performs best, which could help you adjust different components in your business to bring the sales up on the under performing days. This can be used alongside the bookings by day chart which shows how many bookings have been made on each day of the week, including charts for cancellations and no shows. By using these reports, you will be able to identify your strongest and weakest days for business. 

If you would like to have a look at all of the reports that Salon Tracker has to offer or want to go through any reports you are unsure on just give us a call on 0113 350 8230 or email us at info@salontracker.co.uk.

Salon Tracker x

 

My First Year!

 

 

I’m sure I have had the pleasure of speaking to the majority of our clients, if you haven’t spoken to me yet… I’m Mia. I am part of the support team here at Salon Tracker Software.

I started working at Salon Tracker in June 2022 and began learning how the software works. Once I was comfortable with the system and understood it I began looking into the support side of Salon Tracker.

A typical day in my life consists of answering your support calls and helping out with any queries that you may have and also going through tickets we have taken from you with things such as feature requests and seeing if these requests are something we can add.

As the software is always being updated one large part of my role is to conduct testing on any of the new versions of Salon Tracker to make sure everything is running correctly before we set this live for our customers.

As well as supporting our customers with their software needs, I also have a role in setting up PC’s that customers have bought from us and also connecting any other hardware, such as Cash Drawers, Fingerprint Readers and more for our customers in their salons.

As well as that I am also studying at Sheffield Hallam University to complete a Chartered Management Degree Apprenticeship , which Salon Tracker has given me the opportunity to complete alongside working. Completing this degree whilst working at the same time has given me the opportunity to take skills that I have learnt at University and put them into practice at work. 

In the future I am hoping to develop my knowledge more in the support side of Salon Tracker so I can learn the more technical side of the system as this is an area which interests me most due to it being a bit more complex.

Overall, I have really enjoyed my first year at Salon Tracker.  I have enjoyed getting to know the system and speaking to the new and existing customers. The team have been extremely helpful in terms of helping me settling in and helping me answer any questions I have had. We have many projects planned for the near future so keep tuned and see what the Salon Tracker team is going to be up to over the coming year. I look forward to speaking to you in the future!

Mia x

How using Salon Tracker's Online Services can Benefit your Salon!

As summer fast approaches, here at  Salon Tracker we know that this means busy season is close for our customers. In this blog we are going to talk about how using the online services available in our enterprise package can help you and your salon business, especially in these upcoming months.

 

Open 24/7

One of the major benefits of offering online services such as online booking and online payments is that your customers aren’t limited to your salons opening hours when it comes to booking appointments and paying for services. When it comes to our customers who use our online booking feature, 36% of all of their online bookings are made out of their salons opening hours. This means that if they didn’t have this feature, they would lose out on 36% of their bookings. Our online payment feature also allows your customers to buy services out of your salons opening hours meaning your salon is bringing in a profit even when you’re shut.

Reduces Waiting time in the Salon

Another benefit of using our online services for your salon is that they can help reduce your customers' waiting time in the salon drastically. For example, if you’re a tanning salon or a nail salon who predominantly offer walk in appointments, offering your customers online booking will mean that they won’t need to just show up and wait for an appointment, they can choose a time which works for them and will know that they won’t need to wait once they get there.

Cloud Backup

One major benefit of using our Enterprise package is that all of your salon/customer data is backed up to the cloud. This means that every time your Salon Tracker syncs to the internet, this goes to the cloud. Due to this if your salon unfortunately gets into a situation where your PC breaks, gets damaged or even stolen, you won’t need to worry about losing any information on your software. All we will need to do is connect to your new PC and then redownload all of your Salon Tracker information onto there. Having all your data backed up to the cloud also means that you don’t have to back it up locally to your PC, saving space on your disk.

 

If you’re interested in getting booked in for a look at these services in a FREE demonstration of our system please don’t hesitate to contact us by calling 0113 350 8230 or emailing us on info@salontracker.co.uk .

 

If you’re an existing customer and are wanting more information about potentially upgrading your Salon Tracker package to our Enterprise package, again please don’t hesitate to contact us by calling 0113 350 8230 or emailing us on info@salontracker.co.uk .

 

Salon Tracker x

Professional Beauty London 2023

 

We are back and better than ever!

Come and join us this March at Professional Beauty 2023 at Excel London. It has been a whole year since we've seen you all and we can't wait to tell you about what we have been working on this year. You can find us at stand Q32 on 5th-6th March and talk to one of our dedicated sales team and receive our exclusive show deal! We will be showcasing all of the new features from the past year and we can't wait to see what you have been working on too. 

What's new and improved?

We have spent the past year improving all of our existing features and we even have some new features that we think you'd love to hear about. Here is an introduction of what we can't wait to show you in March: 

Online Payment and deposits-

We have now made online booking easier and more effective for you by adding online payments and deposits. We have brought this feature out with you guys in mind. Did you know that 40% of bookings are made outside of Salon hours?  This is why we've partnered with the payment provider stripe so customers can now charge their clients a set deposit when booking appointments online therefore reducing no-shows and generating a more streamlined revenue. 

Editable Siteview-

This past year we have been improving our Siteview app so that you can edit appointments within the app. This is available both as a feature within the native app on IOS and Android devices but can also be used in the web browser on any PC/iPad that has internet access. Appointments can now be added, edited, updated and deleted within the app, in which this is all permission based within the software itself, meaning if there are certain elements within the app that you don’t want some employees having access to (for example reports), these can be restricted for certain logins. This is now available to anyone on our Enterprise software package.

Enhanced security-

We know how important it is to keep your reports, takings, customer data and much more safe and secure. This year we have been further developing your Salon security. With Salon Tracker's Professional and Enterprise packages you can create password protected staff logins, you can even add a staff fingerprint for extra security. We can change your staff members' permissions so that only you can access to features such as reports or stock levels. With our fingerprint reader you can ensure that your customers are only using their own minutes and keep their data safe. 

Hardware-

In addition to all of our existing hardware, we have been working on a new hardware feature to improve your salon's efficiency and security. We are now launching QR code scanners for all of our Enterprise customers. All you need to do is get your customers to log into their online account and click into their profile icon to pull up their unique customer QR code. They can then scan this in the Salon to pull up their customer details making the book in process quicker and easier. 

On top of all our great features we also offer free demonstrations of the software and free two-week trials so that you can try Salon Tracker out free of charge. 

So come and visit us at stand Q32 for your very own live demonstration with one of our sales team who are there to answer any of your questions! 

Register for your free tickets at: Professional Beauty London 

See you soon, 

Salon Tracker x 

The Hidden Costs of 'Free' Salon Software

You may think you’re onto a winner when you sign up to a free Salon Software subscription but have you actually thought about the hidden costs and implications that come with it? You may end up paying overall just in the online bookings you take when the money from them bookings should be rightfully yours, wouldn’t you agree?

Here at Salon Tracker we have kept the same pricing model since 2014 – that’s nearly a decade of affordable software that is tailored to each of your Salon needs. Furthermore, we have 3 set subscriptions with no hidden costs… FREE training, FREE support and unlimited FREE online bookings. What more could you want?

The beauty industry is a competitive place, and it's important for salon owners to stay ahead of the game. However, when it comes to salon software, many salon owners mistakenly believe that free software is the best option for their business. While free salon software may seem like a great idea, there are hidden costs associated with using it that can add up over time. First, free salon software often comes with limited features and functionality. This means that salons may not be able to do all of the tasks necessary for running their business. For example, if a salon uses a free software to manage their appointments, they may not be able to customise the system to fit their business's needs. At Salon Tracker, all our development of features is done in house and we really care about the needs of our clients so everything that is requested is always taken on board. We really rely on our clients feedback to improve the software in every update we do – something a free software has not got the capacity to give you.

Additionally, free salon software may not offer online booking or other features that are necessary for a successful salon. Did you know that according to a study carried out by Zippia in Nov 2022 67% of clients prefer online booking and 40% of bookings are made outside of salon hours? That statistic alone is too significant to ignore as online bookings become more of a necessity than a luxury in order for your Salon to stay competitive. Although free software providers may offer the online booking functionality, there is a high chance they charge per booking made instead and in some cases they charge a high amount per new customer that registers. One free software actually charges a 20% finder’s fee for every new client booking so if they book a £60 treatment, £12 of your hard earned money goes to the software provider.

Secondly, free salon software often comes with outdated technology. This can lead to significant security issues. This could make your software vulnerable to malware and other malicious attacks, which can place customer information at risk. Thus putting you at risk of a GDPR breach leaving you with a hefty fine.  Additionally, outdated software can also be unreliable and unable to keep up with the demands of a busy salon which can lose you customers due to frustration and therefore reduce your profit, not what you need for your up and coming Salon. Free salon software has also proven to lack customer support. This means that if a salon owner runs into any issues with their software, they may be unable to get the help they need in an instance. Without proper support, salons may be unable to troubleshoot problems or update their system as needed. Whereas here at Salon Tracker, we are always on the other end of the phone to assist you with any help you may need instead of waiting days sometimes weeks with free salon software providers.

Finally, free salon software may not be compatible with other software programs and systems. At Salon Tracker, we link with payment provider ‘Payment sense’ and all of our POS hardware meaning that everything is all in one place. Additionally, salons may have difficulty transferring data from one program to another, leading to data loss or other costly issues. While free salon software may seem like a great way to save money, the hidden costs associated with it can add up quickly. Before you decide to go with a free salon software provider, you should carefully consider the features and functionality of the software and ensure that it meets the needs of your Salon. At Salon Tracker, we offer a FREE 2 week Trial and a virtual demonstration of the software with one of our friendly sales team, just give us a call on 0113 350 8230 or enquire through the link below to get started today!

Salon Tracker FREE trial!

Salon Tracker x

How to Build your Salon's Profits in Quieter Seasons!

We know that January can feel quiet after the Christmas rush. This doesn't mean that you can't build your profits. We think this would be a great time to look over prices, strategies and marketing tools. But where do you even start? No need to worry we are here to help. 

These quiet periods are great time to grab the attention of new customers, create your Marketing plans for the year, get up to date on your reports or even have a bit of a Salon Makeover.

SMS Marketing Campaigns 

SMS marketing is a great way to engage with existing customers by sending text campaigns out such as for customers who haven't visited in a while. You could even include a January discount. On Salon Trackers marketing suite we have already made a template for you so that you don't have to worry about what to say.  Alternatively an SMS campaign can win over new customers, we think it would be a great idea to send a refer a friend campaign out. This way you can reward your loyal customers whilst obtaining new ones. 

Keep on top of your reports

Keeping an eye on your reports can sometimes take up a large amount of your day. It can be easy to put this task to the bottom of your to do list. This January period would the best time to look over your reports. Whilst you are having a few less bookings you can look over last years reports, takings and products to create any strategies or improvements for the upcoming year.  Why not take this opportunity to get on top of your admin and look at building your profit before the bookings come flooding in. With Salon Tracker you have access to over 25 reports including action log, day end receipt, no show bookings, retail sales and much more. We try to make running a Salon as easy as possible by the reports acting as your very own accountant. 

 

Salon Makeover 

You might even be thinking of giving your salon a bit of TLC. Are you wanting to mix up the colour scheme, get new equipment or even do a complete Salon rebrand. Now is the perfect time, you can get all the hard work done now so that when summer comes around you will have customers lining up to get booked in. 

We think you should take these quiet periods as a blessing in disguise. This is the time to get all the tasks done that you haven't had time to get to and to put plans in place now that will improve your profit in the future. We hope that these January tips have helped to keep you busy and will build your profits in the upcoming months. If this January you are looking to switch from paper cards or from a different software provider now is the time. If you would like to get booked in for a demonstration and two week free trial with one of our specialist sales team then give us a call on 0113 350 8230 or email at info@salontracker.co.uk. Or if you are already one of our amazing customers drop us a message on Instagram, @salontrackersoftware, to let us know how your Salon is getting on in the new year. 

Hello 2023!

Welcome back, and welcome to 2023! Happy New year everyone 😊

Hope you all had a wonderful Christmas break.

These last couple of weeks we have reflected on 2022, our first year for our industry to be fully open since 2019. What a year it’s been being able to support and help you all to boost your salon businesses this year! We know that the last quarter of the year hasn’t been without its struggles, with the current economic climate and rise in energy costs, however please be reassured that our prices will be staying the same and we will do everything that we can to help you throughout the next few months.

Dates for your diary this year with Salon Tracker! We are exhibiting at the Professional Beauty London show across the 5th and 6th of March at London Excel. We have lots of new features we hope to bring to you across at the event, keep posted here on our blog for release dates. And some exciting news, our company is expanding!! We are gaining another large office space in Wakefield so keep posted on our news page for a time lapse of the new office shortly!!

Last year, you might have noticed we also redesigned our whole website, introducing a brand new help videos section, to guide our customers through the software and assist with training. Should you wish to take a look at this page, head to: https://www.salontracker.co.uk/help

And, for anyone reading this who is currently new to us and are in the process of thinking about a trial, we currently offer a FREE fortnight try of our system, with no obligation, to allow you to see how Salon Tracker works for you operationally before you sign up to a package. To enquire about getting a free trial, please head to our website at www.salontracker.co.uk/freetrial.aspx to submit your details and interest, and a member of our sales team will be in contact as soon as possible to arrange a demonstration. All of our demos are also carried out via remote assistance so this means that, providing you have a Windows PC or laptop, you can have a look at the software from anywhere you are, any time! If you would however prefer to speak to a member of our team beforehand, we’re just a phone call away on 0113 350 8230, where we are always on hand to help you with any enquiries and questions you many have.

So now all that’s left to say is, 2023, let’s go! We’ve got a great feeling about this year and with our help, we hope to continue to ensure your salons are successful.

Best wishes!

Salon Tracker x