The Salon industry is one of the fastest growing in the UK showing
a growth of 54% in the number of businesses in the 5 years up to 2020. Though
this slowed down due to the pandemic, this industry has seemingly bounced back
after the lockdown and is on the rise again.
To make sure your salon is taking advantage of this and
growing with the rest of your industry, here are some of our top tips and
tricks to push growth in you Salon.
Utilise Social Media
If you’re running a salon, social media such as Facebook and
Instagram should be your best friend. These platforms are great ways to
communicate with your customers and also promote your salon for free. By
sharing before and after photos of your work on social media you can show
people who may have not been to your salon the type of work you do and
encourage them to come in for an appointment. This means you can use social
media to grow your customer base.
Social media is also a great way to communicate and interact
with your existing customers with many salon customers saying they feel more
comfortable going into a salon where they can see the workers personality and
communicate with them online.
A final use for social media is to run things such as
competitions. You could run a competition for a free retail product or a free
appointment and get entrants to share the post and tag some friends. This would
mean that your customers are doing the free marketing for you and sharing your
business with their friends.
If you want some more tips on how social media can help your
salon, go to www.salontracker.co.uk/news
and search for social media and you will be able to see all of the blogs we
have done on this topic.
Reward Loyal Clients
As well as wanting new customers in your salon, client retention
is important too and what better way to do this than to reward your most loyal
clients. One way Salon Tracker can help you do this is with our groups feature.
This feature allows you to add your customers into specific groups, for example
a VIP customer group, and you can give them a set discount on bookings and
retail products.
You can also do offers such as buy one get one free and buy
5 for the price of 4 which the system can help you track. Give us a call to see
how this could work for you.
Ask for Reviews
Another way you can grow your salons customer base is to ask
your existing customers to leave you reviews on platforms such as Facebook, Google
or YELL. Having reviews from verified customers of your salon will help shed
good light on what your salon offers. One way Salon Tracker can help you encourage
your clients to leave you a review is with our ‘request a review’ feature which
sends a text to your customers after their appointment asking them to leave a
review on whichever site that you prefer.
If you would like any more information on the features
detailed in this blog or if you would like to get booked in for a free
demonstration and two-week trial, please don’t hesitate to give us a call on
0113 350 8230 or email info@salontracker.co.uk.
Salon Tracker x