Stepover x Salon Tracker Software

The success story of digitalisation in beauty, spa & hair salons with Salon Tracker Ltd and StepOver is an impressive example of how innovative technologies can optimise the workflow and increase the efficiency of companies.

The desktop and laptop-based salon management solution from Salon Tracker is used in many stores to make everyday tasks easier. This includes, for example: saving time as salon owners and their employees will no longer need to keep paper records for their clients, increasing security with local and cloud backups of customer data and building profits with features such as online booking and payments, meaning salon customers can book and pay for their services 24/7!

One challenge that existed, however, was the large number of paper documents such as terms and conditions or disclaimers that still had to be signed by customers on paper. Salon Tracker recognised this and approached StepOver to integrate a digital signature solution into their software solution. This was the start of a successful collaboration.

With the implementation of StepOver’s duraSign Pad Brilliance, tedious paperwork has become redundant. Documents can be signed electronically and managed seamlessly in the Salon Tracker software. For example, customers no longer receive a hard copy of the terms and conditions. They can conveniently view them directly on the signature pad and approve them with their signature. This not only saves printing costs, but also a lot of time for the salon teams - there is no need for time-consuming scanning and archiving of signed documents for compliance and auditing.

The seamless integration of the StepOver solution into the Salon Tracker software provides a smooth signing experience. The sleek design of the StepOver pads perfectly matches the aesthetics of the Salon Tracker Point of Sale (POS). The simple installation made it easy for Salon Tracker to support the StepOver pads. The success was obvious. Within a very short time, the solution was adopted by customers in large numbers.

“We would definitely recommend StepOver to other companies, as the feature has been so seamless and successful for our clients, the customers' signature clearly transfers on to their disclaimers - so this is a great solution for obtaining information.”
- Leah Cave (Senior Sales and Marketing Executive at Salon Tracker)

In the future, Salon Tracker plans to expand the types of documents that can be signed on the signature pads to further increase the benefits of this seamless solution. This includes, for example, consultation forms or treatment waivers.

The StepOver signature pad has established itself as an integral part of Salon Tracker's success by providing an efficient, modern and aesthetically pleasing way to capture client information. Overall, the partnership between Salon Tracker and StepOver has not only saved time and resources, but has also set a new standard for elegance and efficiency in the beauty, spa & hair industry. To learn more about the Salon Tracker software, click here. To learn more about StepOver and their electronic signature solutions, click here.

Salon Tracker’s Marketing Features

Sending out campaigns couldn’t be easier with our marketing suite on Salon Tracker! 

We have a variety of templates which you can use, as well as 20 marketing filters and even the option to create your own. It’s as simple as selecting the template, editing your message and clicking send!

 Now you might be thinking to yourself why would I need to do this?

Well… Marketing campaigns are a great way to boost your business. Sending out offers to customers is a great way to entice them to come into your salon and ultimately increase your profits!

 

A great example of this is our ‘Customers who haven’t visited in a while’ template. This campaign filters through customers who haven’t come to your salon for a while and invites them to come in for a treatment with a discount. 

An example of how the pre-filtered campaign would look is:

Hi <<Forename>

You are missed! All appointments booked before [ENTER DATE] will receive [ENTER DISCOUNT] discount.

<<CompanyName>> <<CompanyTel>> T&Cs Apply

We also have an option on Salon Tracker to schedule your campaigns to be sent out. This is great for if you are wanting a campaign sending out whilst you're away or if you want to plan ahead and be prepared!

For example if you were wanting to send out a bank holiday campaign you could use our summer sale campaign template and edit it to say:

Hi <<Forename>>

We are offering a free [ENTER VALUE] voucher with every booking made this week, which will be redeemable on bank holiday Monday!

<<CompanyName>> <<CompanyTel>> T&Cs Apply

It is also important to think about when is best to send out your marketing campaigns. Using our reports feature on Salon Tracker can help you with finding the best time to send out your campaigns.

For example, by using our Sales by Hour report you can see which times are quieter and use the marketing feature to increase your sales in these periods. Sending out a marketing campaign with an offer during quieter periods may give your customers the incentive to come in.

If you would like to know more about our marketing suite, or any of our features then just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk

One of our team would be happy to help with any questions you might have!

Salon Tracker x

Level up your business with online bookings

Want to make instant bookings, reduce no shows and make money outside of your salon hours? Well this blog will discuss how our online booking system can do all of that plus more!

Feature of the month-

Level up your business with online bookings

In the tanning industry, timing is everything. Making bookings and boosting revenue beyond regular salon hours is the brilliance of online bookings. With this feature, your tanning salon can continue to thrive and shine, catering to clients whenever they crave that golden glow that your shop can provide them.

 

Harness the power of social media to enhance your tanning salon's success. By seamlessly integrating our customised booking link into your social media, you're creating a direct pathway for clients to schedule their next bronzing session as they scroll their favourite platforms. By linking your online booking it effortlessly connects your online following and customers to real-time bookings.

 

Life is fast-paced, and your clients are always on the move. Online bookings allow them to schedule their tanning sessions on the go anytime, anywhere. They can be the first to book their favourite bed before they get off work with a click of a button. Convenience at its golden best!

Avoid the fade-out caused by no-shows. Implement deposit payments to ensure commitment. A small deposit not only minimizes the chances of last-minute cancellations but also keeps your tanning beds occupied and profitable.

How does this work?

Once you're assigned to the Enterprise package we will create your custom online booking site using your salon theme colours, logo and all your salon services. Your customers can register in store or online and create their 4 digit pin to log in and book from their phone. 

So there it is! Embrace round-the-clock availability, leverage the power of social media, cater to your on-the-go clients, and bid farewell to no-shows which is all included in our Enterprise package (£90+VAT per month), call 0113 350 8230 to either upgrade or start today. 

Salon Tracker x

Radiant Renewal: Spring 2024 Look book

 As spring is approaching new trends and colours will be coming back out. As the days get a bit lighter and the sun gets a bit brighter we want to share with you our best looks to prepare for spring. Spring is the time for vibrant colours, hair makeovers and embracing new nail design. This blog will share with you our favourite looks.

1. Blossoming Skincare Treatments:

Say goodbye to dull winter skin and hello to a fresh, dewy spring glow. Get yourself booked in for a facial to restore your radiance and brighten your complexion. You could nourish your skin with an illuminating Vitamin C facial to give you the glow that everyone wishes for.

2. Floral-inspired Hair Transformations:

A new hair style or colour can be a great way to get rid of winter blues and step into summer. From soft pastel highlights to vibrant floral accents or even just a few spring hair accessories, there are so many options to make your hair feel spring ready.

3. Spring Nail Art Extravaganza:

Let your nails become a canvas this spring with intricate floral patterns, pastel gradients, and sparkling accents. Whether you prefer a classic French manicure with a springtime twist or a bold statement nail, treat yourself to a fresh set for that extra confidence boost.

4. Fresh Spring Makeup Looks:

Elevate your beauty routine with a fresh spring makeup look to embrace some radiant colors and get that natural glow. This spring try out some new makeup techniques to enhance your features with soft, dewy textures, and luminous finishes, to create an effortlessly elegant look.

At Salon Tracker we believe that a fresh beauty look is a great way to boost your mood there's no better time to embrace your inner radiance than the season of spring. We hope that these beauty looks inspire you to indulge in a spring refresh and say farewell to those lingering winter blues.

Salon Tracker x

Happy Galentine's Day!

 

Happy Galentine's Day!

 

Why not make the most of Galentine's and Valentine's day by offering discounts and deals in your salon!

Here are some ideas for things you could do to increase your sales during this period:

 

Galentine's Spa Day

Offering special packages for groups of friends is a great way to promote your business and bring new customers to your salon. Packages could include facials, massages, manicures, pedicures or any other treatments that you offer! Offers like buy one get one free or group discounts are always great to get a group together. You could even plan a full spa day package for the group with all treatments included... Because Galentine's is all about treating yourself and feeling good whilst catching up with the gals right?

 

Valentine's deals

Offering special couples packages is also a great way to increase your business. Whether that be couples massages or getting your nails done together! A special treat for a loved one is always appreciated! It's a great way to relax and catch up with that special person in your life. It gives you the chance to enjoy each other's company whilst being pampered in the best way possible.

 

Gift Card Specials

Offering Galentine's gift cards can encourage your customers to buy gifts for their ‘gals’ to treat themselves. This will benefit your business as it can attract new customers to your salon through loyal customers referring their friends. Who can say no to a day out with their bestie, and what better way to do this than with a gift card!

 

Remember to promote your Galentine's Day and Valentine's specials through your salon's website, social media channels, email newsletters, and in-salon signage to attract clients and encourage them to celebrate friendship and self-care at your salon!

Here are some ideas of quick and easy SMS marketing campaigns you could do:

'Love is in the hair! Treat yourself this Valentine's Day with a salon pampering session. Because nothing says self-love like a fresh haircut or a relaxing spa treatment. Book now! '

'Get that sun-kissed glow just in time for Valentine's Day! Enjoy our special offer on tanning sessions and look radiant for your romantic date night. Book now and shine bright!'

'Pamper yourself or surprise your sweetheart with our exclusive Valentine's Day offer! Enjoy 20% off on all spa services, from massages to facials. Treat yourself to some love and relaxation! '

'Celebrate love, celebrate life, and celebrate your radiant self with our Valentine's Day tanning offer! Enjoy discounted rates on our premium tanning services and glow like never before. Book your session today! '

'Don't miss out on our Valentine's Day special offer! Enjoy a free manicure with every haircut or blowout. Because nothing says love like a fresh new look! '

We hope this blog helped you with ideas to help promote your business and increase your sales!

 

Salon Tracker x

Common Misconceptions about Sunbeds

Common Misconceptions about Sunbeds

Sunbeds Give You Skin Cancer

Any form of UV rays increases your risk of skin cancer, including the sun. In countries where there is not much sunlight, this shouldn’t be a concern as long as you are using sunbeds in a safe way. Unlike the sun, exposure to UV rays on sunbeds are more controlled, meaning you have more power over your exposure to them. So, why are sunbeds banned in Australia? In Australia, there is a lot of natural sunlight, meaning the citizens there already have a lot of exposure to sunlight and UV rays, so sunbeds are not needed.

 

Sunbeds Will Burn You

Using sunbeds irresponsibly could potentially cause you to burn, just like the sun. However, using the beds in a sensible way can actually help you to build a “base tan” which can give you more protection from burning against the sun. This can be especially useful before going on holiday to a warmer, sunnier country (lucky you!) as your body will be more used to the UV rays and your skin shouldn’t burn as easily.

 

Sunbeds Are Bad For Your Health

Quite the opposite of this is true! The UVB rays from some sunbeds help to provide your body with essential vitamin D. Your body will naturally convert UVB from the sun into vitamin D, but when there is not much sun during the Winter months, or if you’re stuck inside during the sunny hours of the day, a few minutes on a sunbed can be beneficial! In the UK, our bodies do not produce enough vitamin D from sunlight alone. Vitamin D is needed to regulate other nutrients in the body, which are essential for keeping teeth, bones and muscles healthy.

 

There Are No Psychological Benefits

Along with the other benefits of using sunbeds, they can also make you feel better and more confident! According to the sunbed association, 70% of people want to be tanned. Having a tan can not only make you feel more confident, but also look healthier, improving your self-perception and boosting your mood! Responsible use of sunbeds can also increase your body’s production of endorphins (also known as the “happy hormones”) which decreases stress levels, possibly improving mental health overall.

Please note, in the UK, it is illegal for anyone under the age of 18 to use a sunbed.

Please do your own research before using a sunbed as they are not suitable for everyone.

We hope that you have found this blog useful!

Salon Tracker x

Salon Tracker’s top tips for increased engagement on Instagram!

Salon Tracker’s Top Tips for Increased Engagement on Instagram!

Brand Awareness

Brand awareness is also about promoting your business and getting your name out there.

You can easily do this on Instagram by adding your logo as your profile picture and adding a tagline into your bio to help make clear to potential customers what your salon is all about!

Another super useful way to increase your brand awareness is by adding a link or website of yours to your account. This will help potential customers find more information about your salon.

On our Enterprise package you have access to your very own customised online bookings link which is great for letting customers know what you offer in your salon!

Content

A key part of Instagram is, of course, the content you create and post. It’s important to post about things relevant to you!

Posting is such an easy and useful marketing strategy and even better… It’s completely free! Ensuring your posts are of high quality and eye catching will make your viewers stop to read them.

Things we recommend posting are offers you have on, posts of your work done on customers, and info about the retail products you sell.

Hashtags

It is also important to use hashtags in your posts as this is how you can widen your customer base. Using a variety of hashtags that fit your brand is great for this.

Some hashtags we recommend would be ones with your city in so that people based near you can find you. Using ones related to your treatments are also useful such as #hairgoals #tangoals #nailart #bronzedbeauty #manicuremonday #selfcaresunday #balayage #sunkissed #blowout.

 

Host Giveaways

Our final top tip to increase your engagement on Instagram is by doing a giveaway. A giveaway is such an easy way to increase your customer base as customers that already follow you will be tagging and sharing your business with their friends.

The giveaway prize can be as easy as offering a free treatment or free course. If you wanted to push the boat out you could even make a hamper of the retail products you sell. These prizes give customers the chance to try new treatments of yours and try out the products you sell, which may ultimately become their new favourite to buy in store!

Giveaways are a super fun way to increase your engagement on Instagram and will benefit your business in the long run.

We hope this blog gave you some useful tips and ideas on how you can boost your Instagram and get the word out about your business!

Salon Tracker x