18 Dec 2019

Christmas/ New Year Lookbook

It’s now a week till one of our favourite times of the year again… Christmas! Here at Salon Tracker Software we adore everything that Christmas involves from the decorations to the outfits at the Christmas party.  This week’s blog is a look book of some of our favourite Christmas looks, it will also allow you to feel inspired how to decorate your salon.

Makeup

At Christmas you may partake in many events such as family dinners, work Christmas parties and other activities with your friends such as nights out celebrating and congratulating one another. Each individual is different but for most girls they love to get dolled up for Christmas day and the events that come before and after.



Many prefer a natural makeup look

Makeup to look like a reindeer, why not?




Red lips at Christmas are a must have for many


Outfit inspiration

Now Christmas is upon us, the High street shops are filling with glitter and sparkles. Christmas and New Years is all about sequins, satin, velvet, feathers, diamante and red clothing basically anything that screams strong glamour. This time of a year is all about making a statement with the outfits you wear especially when attending an event on New Years Eve this means stepping out of your comfort zone to wear something bold or sparkly this season.


If you're not a sequin fan why not try a red
jumper dress with thigh
high boots which is currently very
 fashionable. Comfy and cute!
Sparkles and silk equals the perfect Christmas party outfit

Sequin skirts would be another option to a
 Christmas party or alternatively a sequin top



Hairstyles

Over Christmas and New Year’s, it is essential for many individuals to ensure that they look immaculate this includes having the perfect outfit, makeup, nails and of course hair style. One of the most popular hairstyles currently is the high textured ponytail, as it is appropriate for every occasion especially during the holidays. Other popular hairstyles including a side braid and wavy ponytail, low loose swirl up-do, texture centred bun, thick textured ponytail and a simplistic down do. 


Half up Half down hairstyle,
 why not add curls as well

The current fashion trend a
high textured ponytail


Low neat ponytail



Nails

Every girl love being pampered this includes having their nails done frequently especially when Christmas and New Year occurs. At Christmas many individuals love to have art work on their nails this can include a Christmas tree on their middle nail. Other popular decisions for nails during this season includes the colour red, sparkles, animal prints, white prints and marble patterns.


Red nails are extremely popular
 at Christmas time

At Christmas time the nail art is extraordinary
these above are just a few
examples of the nail art
that takes place at Christmas

Snowflakes and white nails

Decorations


Decorations at Christmas are essential, here at Salon Tracker we love decorating the office, as it helps to encourage staff and clients to feel festive. Decorating could mean adding small details such as a snowflake sticker on the windows or a merry Christmas sign and allowing staff to wear Christmas jumpers or themed accessories. 

Add a Christmas tree to your salon to
ensure your clients and staff feel comfortable
and relaxed within the salon
Finishing touches to push the
excitement of Christmas


Add a few small decorations to brighten your
salon and ensure that clients and staff
are feeling the Christmas spirit

Salon Tracker x

11 Dec 2019

Festive Feature of the Month! - Xmas marketing suite

Now we all know that December is the busiest time of the year for Salons which is great but what happens when we get to January and the boom of December has gone because you didn't get prepared or make enough time to do some marketing campaigns in December? 

Well luckily for you, Salon Tracker has a built in marketing suite with plenty of templates and filters already made up, making it super easy to send a simple text to your clients informing them of the offers you'll be hosting throughout January to keep you just as busy as you are in December!

If you're unfamilar with the marketing suite, you can always ring us up for a free training session -  we're always happy to help! But for now, let me show you exactly what the marketing suite entails...

First of all, there's a selection of pre-made filters to choose from which gives you a template already set, all you have to do is change the discount and the time frame! 



An especially useful one is the 'January Sale' which has everything you need to boost them sales in Jan. I would recommend sending this text towards the end of December so you give them chance to get booked in and organised as you never know the kind of January rush this text may bring. 

Better yet, you can preview the text to your own phone to make sure you're happy with it before you send it to all your clients!


Looking to send a text to just a specific selection of clients? Our extensive filters have got you covered. For example, if you only want to send a January offer to the customers that spend the most in hair retail, the little + button to the right hand side allows you to add up to 4 extra filters where you can really underpin the the selection of customers you want to send it to. You could even send two lots of offers and send a bigger discount to the customers who spend the most with you, almost like a loyalty incentive!

If you're stuck for offers you'd like to do over January, I've put together a few ideas that may be just what you're looking for:

Example 1:

"Hi <<Forename>>, as our Christmas treat to you, we're offering 30% off appointments booked for January if booked before the 31st December 2019. Call <<company number>> to book!"

Example 2:

"Hi <<Forename>>, book in for an appointment in January before the 31st December 2019 to receive a £20 gift voucher for any retail product in Salon. Call <<company number>> to book!"

Example 3: 

"Hi <<Forename>>, any appointment booked in January receives a free retail product of their choice and 10% of their treatment! T&C's apply. Call <<company number>> to book>>

There are all sorts of things you can do with the marketing section, and utilising it to banish them January blues is a must do! 

If you don't currently have Salon Tracker, but want to give the marketing suite a try, then give us a call on 0113 350 8230 for a free demo and 2 week trial with 50 free texts to give it a go! 

Salon Tracker x 

4 Dec 2019

Upselling in your Salon at Christmas!

3 weeks to go until the big day! How has business been so far this season? Obviously, for most, Christmas is one of the peak times for your sales and getting new footfall in to the salon. But there are lots of things that you can be doing to further increase your profits during this time of year. Here’s a few ideas that we wanted to share with you, to make sure your salon is sparkle season ready!

Bundles/Deals


We all know that Christmas is a highly competitive season for any sector, especially those offering retail products or services. So, for salons like yourselves, aside from your regular clients that will always come back at Christmas because they value you, other potential customers will be on the lookout for the best price, package or something that catches their eye. Put together some exclusive Christmas deals, these could be as simple as 2 treatments for a particular price, for example *Christmas Lash Special – get party-ready with an eyebrow and lash tint for <£x>*. You could also throw in a little sample of your upcoming stock as a complimentary freebie too, could be in a mini stocking as a little stocking filler to really get in to the Christmas spirit?! (And we’ll be chatting about samples further in our blog too!)

Christmas Gift Table


Our fave! For all those gorgeous Christmas gifts and packages that you may have in the salon, its all about the presentation. Make these products seem more valuable and attractive by organising them on a glitzy present table. Get your best Christmas decs out; were thinking tinsel, holly, glitter and get to work – might even be a nice little fun task for one of your creative staff members to do one afternoon! A good one to boost morale also, as let’s face it, everyone loves trimming up!


Gift Vouchers


A great way to secure business for January, but taking the money upfront! For those clients who are last-minute, they may treat someone to a voucher for your salon if you advertise it well enough. And especially for those who know a friend or family member who is a regular at your shop, they may be likely to purchase a gift for them from you, so vouchers are the way to go to increase your early 2020 footfall. You could even theme these up to make them Christmas edition vouchers, have a word with a local graphic designer and see what they can come up with for you.



Limited Edition Stock Offers 

Speaking of Christmas edition, we know lots of you get seasonal stock in and especially for peak season, you may have limited edition Winter products. So, this is a great time to market these and make them seem more exclusive and selective to your clients. You can put an ‘end date’ on when they will be available to purchase as well to motivate clients to buy them before a certain date!


Samples


You may be refreshing your stock for January and Spring 2020, and so if you have your samples in of next year’s products’ already, then Christmas is a great time to start showcasing these to your clients ready for the New Year. If your customers have been able to try them out with their Christmas treatments, this will hopefully prompt them to be more in the mindset of purchasing the full product early next year. A good idea to push your 2020 retail sales.


Social Media Competition


Increase engagement on your social networks and create a competition where you could include a treatment for January as the prize? To secure some extra footfall and further social interaction in the New Year. It could be something as simple as ‘post your Christmas <treatment> photo’ or ‘send us your salon selfie after your treatment’ and you’ll be automatically entered in to our January prize draw. It’s up to you what the prize is, but we all know that everyone loves a competition and it’s a fun (and free way) to market your salon with some cost-effective social media engagement.


Complimentary Treats

Improve the festive cheer in the salon with some complimentary Christmas treats (and maybe even a few prosecco’s) whilst your clients are having their treatments this December! It’s also a great advertising package, if you share on social media that with every December treatment there will be some freebie refreshments, this is likely to 1. Improve the mood of your customers and 2. Prompt others to visit your salon in the future if they can see this type of valuable service. We all know happy clients = happy spending, if your salon atmosphere is on point at Christmas, this can then contribute to your upselling as your customers are more likely to buy an added Christmas treat/retail product if you’ve built up that rapport with them on their appointment beforehand.

So hopefully there’s something above that’s ticked a box that you think you could use to it’s potential this Christmas. And even ideas that you can take forward with you in to the New Year, as some of the points that we mentioned are relevant and can be applied to other seasons. For example, Wedding and Prom season in Summer to mention one.

However, we hope you have a very successful Christmas season, and if you use any of ideas, we’d love to know about it! Especially if you decorate a Gift table we especially love to see those, send them through to us on info@salontracker.co.uk and we’ll be happy to share these also on our social media channels for you!


Salon Tracker x

27 Nov 2019

How to make the most of the Christmas Rush!


It feels like 2 minutes ago since we were writing our Christmas blogs last year, we can’t believe it is already this time of year again! As we are all aware, the festive season can be one of the busiest times of the year for salons so we thought we’d let you know some of our top tips on how to make the most of it.

Retail Bundles.
One way you could really make the most of the festive season is to create retail bundles with all of the retail products that you already sell. For example, if you are a hair salon and you offer retail products such as shampoo, conditioner and hairspray you could make up small bundles, maybe even knocking a few pounds off. You could then market these as gifts for people to buy their loved ones this Christmas. All you need to do it gather all the components together and put a Christmas bow around them, then they will fly out the salon!
Treatment Package.
Like the retail packages, treatment packages are sure to be a huge hit. Especially at this time of the year where a lot of people are wanting to feel a little more glam ahead of all the Christmas festivities and the yearly office Christmas parties. Selling a group of different treatments as a package deal, with a slight discount will encourage clients to get more treatments than they originally thought they wanted. For example, if you decide to do a treatment package including a manicure, pedicure, spray tan and eyebrow wax. You may find that people who originally wanted just a manicure and pedicure booking this package because they ‘may as well’ because you are offering them such a deal. 
Decorations.
One way to really get you, your employees and your clients into the Christmas spirit is to decorate your salon. This is a really simple and easy way to do this and will (hopefully) put a smile on everyone’s face. You can go all out with a tree, tinsel and fake snow or you could down the more understated route with some fairy lights and Christmas jumpers. No matter which route you feel fits your salon best, this will draw attention to your salon for passers-by and will also help keep morale up in this especially stressful period.
Marketing Campaigns.
A way to encourage your existing clients to book themselves a visit before Christmas is to send them out a marketing campaign. This could be advertising any new offers or packages or you could even do this just to wish your clients a happy new year. Here are some examples we did in Salon Trackers intelligent marketing suite,
Hi <<Forename>>
MERRY CHRISTMAS!
We hope you have a lovely Christmas and we can't wait to see you in the new year!
<<CompanyName>> <<CompanyTel>>

Hi <<Forename>>
MERRY CHRISTMAS!
Come visit us to book in for our amazing Christmas bundle before it's too late!
<<CompanyName>> <<CompanyTel>>
When you’re using Salon Trackers marketing feature, your client’s forename and all your company details will automatically come up in the text. This is also a one way, messaging system so clients will not be able to message you back, they would have to ring.  Remember, to avoid using two credits per message, keep all campaigns short, sweet and under 160 characters.
Competitions.
A final way to make the most of the Christmas rush is to put on a competition. You could do this on social media or just in store.  There are many different competitions that you could do. We’d recommend doing them on various different social media platforms such as Instagram or Facebook. One example of a competition you could do over Christmas is an ‘Elfie’ competition. You could challenge your clients to upload a selfie of one of their treatments they have had done at the salon, and get them to tag your salon page. You could then choose your favourite caption and give the winner a prize to use in the new year. This will get people, who may not have heard of you seeing pictures of your work and maybe make them want to book an appointment with you.

We hope these little tips and tricks will help you over the busy period and if you want more information on our software and the advanced marketing suite feature we offer please don’t hesitate to give us a call on 0113 350 8230 or email  info@salontracker.co.uk

Salon Tracker x

13 Nov 2019

Staff Morale and Motivation


Introduction

No matter what industry you work within if your staff members don’t feel motivated and have low morale then this can create many issues for you as the manager and your business as a whole. With each busy season fast approaching it may become a difficult task to keep employees focused especially when the Christmas holidays are fast approaching. Regardless if they ate long term employees or new additions their efficiency will directly impact the company’s productivity. If staff lack in motivation then the business as a whole is bound to suffer. Therefore, it is important for you to ensure staff morale and motivation levels are at their highest at all times as this is beneficial for your staff, you and the business.

Work, life balance

One way to keep staff motivated is to help them and promote a healthy work life balance this may mean limiting their overtime unless they request it and not encouraging them to work from home unless it is a necessity.  If you as management promote a work, life balance it demonstrates to your staff that you are concerned and care for their mental and physical health and well-being which will allow them to feel valued. If staff members don’t have a work, life balance then this can cause them to become stressed as they feel that they have an outrageous amount of work to do but when they have completed it their hard work is not valued by the salon, because of this they may take days off for ill health which can affect client appointments. If a staff member works over time constantly the quality of their work will decrease piece by piece meaning their effort is a lot less productive. A balance between work life and home life ensures that the individual is focused during work hours on work, then when they exit work their focus should be on home life.

Positive Relationships Built Between Staff

It is essential that your staff members feel motivated within the working environment as it promotes a positive relationship with the staff members and management therefore creating a positive environment in which customers will feel invited. The lack of a positive relationship between staff and management members can create understaffed situations, lacking in turnover and staff leaving clients feeling less than overwhelmed by the service provided to them. This can potentially ruin the reputation of the business which may then lead to a loss of earnings for your salon. It is important for staff to form a positive relationship with other staff members as well as yourself and any other management members so that you are able to work together to provide excellent customer service to all customers. To create and promote this positive relationship it is essential that you and your staff spend time together outside of your working environment an example of this may be a work dinner arranged on a Friday night after work. Staff happiness will increase by creating these new opportunities for all staff to bond and build a trusting positive relationship.  Research has shown that staff members who enjoy being at work are likely to experience an increase in their levels of psychological well-being than those who don’t enjoy their work or the environment. You may organise a certain event every Friday so that staff have something to look forward to, or work towards every week an example of this may be a dress down day meaning staff are able to come in their clothes and not uniform or a bake day were a different staff member each time bakes or brings in treats for all the staff.

Why Setting Goals Is Beneficial

To increase staff motivation, it is important that daily goals are set as it provides them with a meaningful goal to work towards achieving whether it be collectively or individually it will push staff to excel in everything they do. This will therefore push your business forward so that you are able to thrive and take your business to the next level. It is important that staff have freedom within their job role as no members of staff work well by being micromanaged, it simply doesn’t help production or create a positive environment. If you want to achieve a happy, open team within your salon it is essential that you work alongside each of your staff to build a positive relationship, which will therefore allow them to confine in you. Outside of your salon you as the manager may be requested to attend meetings and events to attract more clients and set up different partnerships to benefit your business. Why not send your staff members to the event for you nor invite them to go with you to an industry conference or event or even a meeting at a local cafe rather than the meeting room in the salon. This provides each staff member with a different environment meaning that they have an increased freedom at work this will therefore benefit motivation levels as they will know that you have placed your trust in them.

Ensuring Staff Feel Valued

Everyone has those days where they feel down and fed up whether it be a work day or not it is likely that it will affect the way they present themselves however if they feel valued and involved within their work place then this may help to improve their mood and presence. To ensure that your staff feel valued it is important to arrange frequent meetings this could be done every morning or once a week to catch up on what has happened and if there are any important announcements these can be told to all staff members. The meetings may also involve each staff member reporting back of their success during the week or any issues they believe they have a solution too. This time can also be used to inform staff of any business or HR updates this may include opening another salon or working hours being adjusted. This will therefore allow staff to understand the activities within the company therefore allowing them to feel recognised and valued this will therefore ensure that they are motivated to work hard.

How To Prevent A Staff Motivation Decrease

If staff are highly motivated, they are able to increase productivity, performance and loyalty within your salon. To prevent staff motivation from decreasing members of management must organise a form of reward or incentives to provide to the staff members for their effort and commitment to their job. For example, as management you could pick out employee of the month or ask all staff members to vote for who they believe it should be the chosen employee can then receive a free treatment at the salon or a discount for one family member. Involving each staff member in decisions about the work environment and their specific job roles and responsibilities will allow them to feel valued and encouraged to work towards gaining more responsibilities. Having regular discussion with each staff member regarding feedback and coaching will allow the individual to feel supported by you meaning that they will respect you and have higher staff motivation levels because they know they have the support to push themselves to exceeding their goals.

Causes Of Low Morale And How It Can Be Prevented

Low morale within your salon can be caused by a variety of different reasons these can include reasons such as a lack of trust or respect, lack of growth, lack of clarity, change in leadership and potential leadership issues. If there is no growth within the business then staff may feel that they are stuck in a job with no progression therefore will feel demotivated to attend or try hard at work. A lack of clarity means that employees are unsure of what their roles may be within the salon and what the manager expects from them. A change in leadership can cause staff to become demotivated as change can be hard for some especially when it is a drastic change of management, to prevent this affecting low morale it is important to ensure that management is trained correctly so they are able to communicate with staff, this will create a positive working environment. Collecting feedback from employees can also prevent low staff morale from occurring as it shows you are taking their opinion into consideration and putting things in place to create a healthy work environment.

Why Communication Is Essential Within Your Salon 

Communication is key to ensuring that staff morale and motivation levels are on an increase instead of a decrease. Team building activities allows staff to communicate with each other including staff from the different departments or sections within the company, it ensures the fluidity of your business therefore allowing each staff member to understand their individual role within their company and how they influence and affect their team. It also provides each staff member with an opportunity to develop positive relationships with other staff members within the business, it also strengthens the bonds that currently exist. Regular check-ups on your staff members for example a one to one meeting for an hour every three weeks it will provide them with an opportunity to discuss any concerns they may have as well as you being able to discuss performance and promote development. Staff members must be trained this will allow them to feel empowered as this training will provide them with opportunities and rewards within the business.


Salon Tracker. X

6 Nov 2019

Are You Ready For Black Friday?


Black Friday is the most popular day for shopping in the whole year, and it gives salons a perfect opportunity to increase footfall and ensure for a full Christmas Calendar! Black Friday has been known across the pond in America for a number of years, but only recently made its way into the UK. Here’s out top tips on how you can make the most of the weekend!


Gift Vouchers

A great way to get people coming back to the salon is through the use of gift vouchers. According to vouchercodes.co.uk ‘gifts for others’ made up a massive 63% of black Friday purchases in 2016, so this is the market you want to be putting your salon in. A great way to use gift vouchers is by offering your customers an extra amount or something else added in when they purchase a gift voucher. For example, if they bought a £30 gift voucher you could include an extra £5, or if they were to buy a £50 voucher, you could include £10 plus some old stock that won’t sell or is no longer needed. This will make the client feel like they have been rewarded in some way, and will give them more reason to return in the future. You could even state that the voucher is only available to use within certain months, for example when its quieter in January and February.


Package Bundles

At any time of year customers are always going to be on the lookout for any offers or deals you are doing on treatments, and this is especially the case on Black Friday. By offering customers a bundle it not only means that they are getting more value for their money, which increases customer satisfaction, but also helps to fill up your calendar! Even if it’s just smaller bundles such as an Eyebrow Wax/Thread and an Eyelash Tint, or if you’re wanting to offer bundles that take a little bit more time and money then you could offer something like a Facial, Gel Nails and Hot Stone Massage. The main point of the bundles for the customer is that it makes the treatments more accessible, but for you as the salon owner its mainly about increasing your footfall and making the most of the weekend, and even going into Cyber Monday. By using our marketing suite, you could even send out an SMS message to your customers explaining that you have some great package deals available, and this will further help to increase your revenue.


Stock

I’m sure most of you have outdated stock or just stock that you wouldn’t mind getting rid of. So, this is a great chance for you to de-clutter your stock room! Little beauty products make for great stocking fillers, so I’m sure any products you may have will catch the eye of your customers. Make sure to present them on the reception desk, so that all customers see them when they enter and leave the salon. For any of you that own tanning salons, I bet you have loads of different sachets, so why not put any that you no longer sell into a bowl and just sell them off for 50p each. With the retail products, if you are wanting to get rid of most of your outdated stock, then it might be a good idea to start selling these cheaper a few days before Black Friday and a few days after Cyber Monday. It also super important that you indicate to your customers the saving that they’re making, to make it even more appealing to them.


Open Earlier & Close Later

Just for this one weekend, it might also be a good idea to increase your opening times to allow for more bookings. Although you’ll have to pay your staff a little bit more, it will definitely be worth the extra cost if it means that more customers are able to book in for treatments. Even if its just for an extra hour or two it will be a massive boost to your overall footfall! This will also help to beat of the competition, as your salon will be open for longer.


Social Media

As I’m sure you all know, social media has become the best place to promote and boost your salon deals. So, this is the perfect place for you to post about any deals you are offering over the course of Black Friday. If you use our online booking system then you should make sure that your offers are available and visible to the customer so they can book in. Or if you don’t have our online booking system, then make it known to the customer that they can message you on Facebook to book, call the salon or pop in and make a booking. You also want sure that you post your offers well in advance to give your customers a better chance of seeing them. Facebook posts and Instagram stories are a great way to tell your customers if you have any remaining slots in your calendar, and will help to further encourage customers to book a Black Friday treat. 


If you are interested in taking a look at the software, we are running a Black Friday offer, in which you will receive 30% off your first 3 months subscription, up to 30% off hardware and a reduced price on SMS bundles. Don’t hesitate to call if you are interested in taking a look at the software on a free demo and 2-week trial, alternatively you can email us at info@salontracker.co.uk


Salon Tracker x

Thank You for an Amazing Year!

2024 has been Salon Tracker’s best year yet! We are so grateful for the amazing year we have had and what we have managed to achieve.   ...