Professional Beauty London is always the biggest of the PB shows in the UK, with the event being held at the Excel the floor space is so much larger than other venues, meaning that there is a lot more room for increased exhibitors to attend. Saying this, you only have the exact same time at PB London that you would have at any other event, as the show only runs across 2 days like it does at all other locations - so you have to plan accordingly to ensure you get around all the stands that you want to see.
Before I go on to talk about the new features that we have in store, lets just re-cap on a few preparational techniques that you can put in to practice before you arrive in to London.
Download the map. Plan out where all the stands are that you wish to see (plus highlight where your coffee breaks are going to be). We all know that trade shows are long, busy days and so you want to make sure that you keep re-fuelling throughout the day. It’s also a nice little stop gap to run over the information that you have gathered so far up until each point over the course of the day. That way it’s not like information overload at the end of the weekend.
Have a list of relevant questions for each exhibitor. What goals are you hoping to achieve from this years’ show? Sometimes, if you go to a busy stand where there are lots of other visitors, its easy to just pick up leaflets and not really get the actual information that you were requiring. If you’re already prepped with a couple of questions then it will be quick-fire stand stops for you and no time wasted hanging around or getting information that’s not necessarily too relevant to you.
Take a large bag with you! Everyone loves dressing up for the PB London event, and rightly so it’s a fab day out! But, make sure that you’re not teaming your outfit with a little clutch bag, as you’re going to be flooded with information booklets & flyers, you want to make sure that you have something substantial to carry it all in (also to make sure that none of it ends up getting lost!) Tote, bucket and duffel bags please!
Bring a pen and notebook. Sometimes, believe it or not, stands can be limited with pens and especially so when they are busy. You don’t want to miss the opportunity to jot something down and end up forgetting the information at a later date.
Get yourself a few ideas. As much as we mention planning and identifying the stands that you definitely wish to pay a visit, there may also be companies that you didn’t necessarily plan on visiting but catch your eye in some way. It is important to be open minded at a trade show, as there are so many different businesses exhibiting that there may just be a new product opportunity or supplier that could actually help you out! Plus, the majority of companies also have some fantastic exclusive deals running, which again are not to be missed out on if you’re looking for something new.
Now we’ve had a little run through of our main 5 planning points, what can you expect from Salon Tracker?
GDPR. Well, some of you may be aware that the law is changing this Summer regarding data protection. GDPR will replace the current data protection act, in which we have altered the way in which some of our software features work in order to meet the guidelines for the new laws, enforcing on 25th May 2018.
We have ensured that the marketing consent boxes that salon clients can tick in order to be included in mailing letters are now un-ticked by default, meaning the client has to opt in to marketing and wouldn’t be included in a salon mailing list under false-impression.
There is also a lock-down on clients’ data for anyone that has a user level lower than manager, meaning that there is extra authentication for staff members to access clients contact information and addresses. There is an audit report for every time a client’s details are accessed by a staff member without reason, meaning that a salon owner can keep an eye on this and follow it up accordingly, evidently protecting their clients’ data further.
There is also a master delete button to ‘forget’ a client’s details at their request. However legal information such as the signing of disclaimers and patch test/treatment consent can be stored securely external to our software if the salon owner requires this for legal purposes, they however may need to be in touch with a solicitor regarding this matter.
For more information on the latest GDPR regulations visit https://www.eugdpr.org/
Deposits. Other advanced features that we have improved on are how we manage deposits, meaning this can now be setup as a percentage or value based on the price of a treatment rather than having to be a set amount. This is now built in to our permissions section and we will be offering live demos of this at the show.
Staff accessibility. We have also introduced a new drop-down menu on the calendar page for each staff column. Meaning that if a member of staff is off for a day, rather than the calendar 'greying' this column out, you can use our new menu to ‘hide’ that staff members column or to ‘transfer appointments’ to another member of staff if the rota staff member is off sick. This just speeds up the appointment management and the aesthetics of the salon calendar, meaning staff columns that don’t need to be visible on a particular day no longer have to be.
If you wish to take a look at our software before the show, please head to http://www.salontracker.co.uk/FreeTrial.aspx and leave your details for a member of our team to contact you with a free 2 week run of our software.
To visit us at the show, sign up for your free complimentary ticket with us here https://registration.n200.com/survey/3njgxhgn3h7vy?actioncode=NTWO000545GPV – we are stand W16 and can't wait to meet you!
Look forward to hearing from you soon.
Salon Tracker x
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