Benefits of Good Quality Equipment

When you’re running a salon or tanning business, having the right tools in place is essential. Not just for smooth day to day operations, but also for ensuring your equipment integrates properly and delivers a seamless customer experience.

At Salon Tracker we don’t just offer software,  we offer complete peace of mind by supplying salon hardware that is guaranteed to work with our system. Here’s why it makes sense to buy your hardware from us and who we recommend when it comes to tanning products and sunbed equipment.

 

Guaranteed Compatibility with Salon Tracker

When you purchase your salon hardware directly from Salon Tracker, you can trust that it’s fully compatible with our software. Everything we provide, from our all-in-one PCs and receipt printers to barcode scanners and cash drawers is tried, tested, and configured to work seamlessly with our system.

If you choose to buy hardware elsewhere, we can’t guarantee that it will integrate properly. This could result in frustrating connection issues, unsupported devices, and delays in getting up and running.

We’re also only able to offer full technical support for hardware that has been purchased through us, giving you added reassurance if you ever need help or advice.

 

Built for Professional Use

All of the equipment we supply is designed for high traffic salon environments. That means it’s reliable, built to last, and offers a professional appearance that enhances your customer experience. With pre-configured setup and ongoing support, you save time, avoid unnecessary headaches, and get the most from your investment.

 

Here is a list of the hardware we sell and the prices:

 

Individual items: 

·       Cash drawer - £149 +VAT 

·       Barcode scanner - £179 +VAT 

·       Receipt printer - £249 +VAT 

·       Fingerprint reader - £149 +VAT 

·       Signature pad - £179 +VAT 

·       All-in-one PC - £999 +VAT 

 

Bundles: 

·      All-in-one PC, cash drawer, barcode scanner (or fingerprint reader) & receipt printer - £1399 + VAT

·      Cash drawer, barcode scanner, receipt printer - £549 + VAT 

 

For T-Max Timers - Use Trusted Providers

While we don’t sell T-Max timers directly, we strongly recommend purchasing them from trusted industry suppliers. These providers offer reliable equipment that we know works well with Salon Tracker, and many also supply full sunbed solutions.

Here are the T-Max providers we recommend:

• Tan Empire
• Bronze Direct
• Sun & Health
• Cyrano

These companies are highly regarded in the industry and offer not only timers, but also a wide range of tanning equipment including sunbeds and accessories.

 

Important: When purchasing a T-Max timer to use with Salon Tracker, it’s essential that you also buy the correct communication cable. This specific cable is required to ensure proper integration with our software. Without it, the timer may not connect correctly, so double check with your supplier or speak to our team for guidance.

 

Purchasing your salon hardware through Salon Tracker means guaranteed software compatibility, professional grade quality, and full technical support. When it comes to specialist tanning equipment like T-Max timers, choosing trusted suppliers ensures everything works properly, looks great, and lasts longer.

Need help setting up? Want a hardware quote or advice on timer integration? Get in touch with our team today by emailing support@salontracker.co.uk or opening a chat through our website.

Salon Tracker x

How Your Data Is Stored Depending on Your Salon Tracker Package

At Salon Tracker, we know how important your data is - from customer appointments to sales records and everything in between. Depending on your subscription package, we offer different methods for safely storing and backing up your data. Here’s a quick guide to help you understand where your data is stored and how to make sure it’s backed up correctly.

 

Standard & Professional Packages: Local Storage

If you’re using our Standard or Professional package, your data is stored locally. This means that it stays on your computer and is not saved on our servers.

To protect your valuable information, we strongly recommend regularly backing up your database to a USB stick. We suggest using a USB drive with at least 8GB of storage to ensure there’s enough space for the backup.

How to Back Up Locally:

1. Close Salon Tracker as you normally would at the end of the day.
2. Insert your USB stick.
3. Make sure the ‘Backup the Database (Removable Drive)’ option is ticked and turns green.
4. That’s it - your data is now safely backed up on your USB stick.

By following this simple step daily, you’ll always have a recent backup in case anything goes wrong with your PC.

 

Enterprise Package: Cloud Storage

For those on the Enterprise package, we offer the convenience and security of cloud data syncing. This means your data can be securely stored online - giving you peace of mind.

How to Sync to the Cloud:

1. Shut down Salon Tracker as usual.
2. Make sure the ‘Sync Data Online’ option is ticked and turns green before your PC powers off.

This feature ensures your data is uploaded to our secure cloud server, so there’s no need to manually back up using USB drives.

 

Need Help?

If you're unsure which package you're on, our support team is here to help. Regular data backups are vital to keeping your salon running smoothly, and we want to ensure you're covered no matter which plan you're using.

 

Stay safe, stay backed up, and thank you for choosing Salon Tracker.

Summer Marketing with Salon Tracker

Summer is the most profitable season for tanning salons. As customers prepare for holidays, festivals, and long-awaited beach days, everyone’s chasing that golden glow. But with high demand comes the challenge of staying organised, delivering great service, and standing out from the competition.

That’s where Salon Tracker steps in, your all-in-one salon management software that helps you fill every bed, boost bookings, and run smarter campaigns.

Whether you’re managing a single tanning studio or multiple locations, Salon Tracker gives you everything you need to keep operations running smoothly and your marketing sharp, all from one powerful platform.

Keep Every Bed Booked, Every Hour of the Day

Timing is everything during peak season. With Salon Tracker’s real-time bed scheduling, you can ensure no slot goes to waste. With our Enterprise package, clients can book and manage their own appointments online, which means fewer phone calls and less admin for your staff.

You can also use the system to promote off-peak time slots, helping you spread demand more evenly throughout the day and avoid bottlenecks during the busiest hours.

Supercharge Your Marketing with SMS & Mailchimp

Salon Tracker takes your marketing up a level with built-in SMS campaigns and seamless Mailchimp integration. This means you can stay front-of-mind with clients all summer long, whether it’s to promote a new tanning package, share an exciting giveaway, or fill last-minute availability.

Send flash promotions straight to client phones, email summer offers with eye-catching visuals, and trigger automatic reminders for expiring sessions. And because all activity is tracked, you can see exactly which messages are driving results and adjust your approach as needed.

Better still, marketing can be tailored to each client’s history and preferences, helping you build stronger relationships with minimal effort.

Convert Social Followers into Summer Clients

Social media is where your clients spend their time, especially in summer. With our Enterprise package, you can link your live booking calendar directly from your Instagram, Facebook, and TikTok posts or stories, making it easy for followers to book in just one tap.

This opens up exciting new ways to promote your business. Share last-minute appointment slots, showcase seasonal products like tan accelerators, or run giveaways that reward loyal followers with free sessions or discounts.

Analyse Your Success in Real Time

Salon Tracker’s reporting features help you do more than just run promotions, they help you understand what works. You can easily see which tanning beds are most popular, and monitor average client spend across your business.

These insights allow you to adjust your strategy mid-season and help you make better-informed marketing decisions next year.

 

Salon Tracker gives you the tools to stay fully booked, market more effectively, and build long-term client loyalty, during summer and beyond.

 

Book your free demo and trial today
Call us on 0113 350 8230 to get started!

 

Salon Tracker x

 

Keep Your Salon Clean and Safe During Hotter Months with Salon Tracker

As temperatures rise and salon footfall increases, keeping your space clean, safe, and efficient becomes even more important. Whether you're running a busy tanning studio, beauty salon, or multi-service space, the summer months bring unique challenges; from hygiene to equipment upkeep.

That’s where Salon Tracker comes in. Our all-in-one salon management software is designed to help you maintain high standards, even during your busiest season.

 

Inventory Management for Cleanliness Supplies

From disinfectants to disposable towels and gloves, your summer hygiene game depends on staying stocked up. Salon Tracker’s stock management features help you keep track of what’s running low, so you never find yourself short on essential cleaning supplies when you need them most.

 

Track Sunbed Usage and Stay on Top of Maintenance

Summer means peak tanning season—and more demand on your sunbeds. Salon Tracker’s sunbed timer and usage tracking features allow you to monitor exactly how many minutes each bed has been used.

When a bed is due for retubing, Salon Tracker will prompt you, helping you ensure that clients continue to receive safe, effective, and dark tanning results. Well-maintained equipment doesn’t just improve results—it also protects your reputation and reduces the risk of safety issues.

 

T-Max Integration and Dirty Bed Feature

We seamlessly integrate with T-Max timer managers, allowing you to take full control of your sunbed operations from one central system. One powerful tool in this setup is the Dirty Bed feature—which ensures no bed can be used again until it’s been cleaned by a staff member.

After a session, the bed is automatically marked as "dirty" in the system. Staff must confirm it’s been cleaned before the next client can use it, creating a reliable, trackable hygiene routine that keeps clients safe and gives them peace of mind.

Effortless Client Communication

Keep your clients informed and reassured with Salon Tracker’s SMS and email marketing tools. Share updates about your summer hygiene protocols, equipment maintenance, and promotions like “summer-safe” tanning or sun-protection treatments.

 

Safe, Clean, and Summer-Ready

From monitoring sunbed usage to streamlining staff workflows, Salon Tracker is your ultimate partner for a safe and successful summer. Our features are built to help you stay ahead of seasonal challenges while giving clients a relaxing, professional experience they’ll return to again and again.

 

Want to see how it works?

Book a free demo and free two-week trial by calling us on 0113 350 8230 today to discover how Salon Tracker can help your salon shine this summer—while keeping safety and hygiene top priority.

Salon Tracker x

 

Managing Summer Holiday Travel and Salon Operations

Summer often brings a wave of pre-holiday appointments, and balancing this with staff holidays can feel overwhelming. However, with Salon Tracker, managing your salon's diary becomes far simpler. The software provides full visibility into your appointment calendar, making it easier to plan ahead and allocate resources where they're most needed. Whether it's identifying peak times, blocking out unavailable slots, or rearranging bookings using the drag-and-drop function in the calendar, you’ll have complete control over your salon’s schedule, ensuring smooth operations, even when your team is running on reduced numbers.

 

Managing Your Salon from Anywhere

With Salon Tracker’s Siteview app, managing your salon remotely is simple and secure, perfect for when you're taking time off! You can monitor daily takings, bookings, and staff activity in real time, giving you peace of mind from anywhere. With our HQ system you can have even more control via PC or laptop, allowing you to oversee multiple locations, track KPIs and stock, view staff schedules, and even impersonate individual sites for deeper insights. Whether you're on holiday or just away from the salon, Salon Tracker ensures you're always connected and in control.

Dealing with High-Demand Periods

The summer season typically sees a sharp rise in appointment requests, and efficiency becomes key. Salon Tracker helps you handle this demand with smart booking tools that ensure nothing slips through the cracks. Real-time scheduling enables fast, hassle-free appointment management, while integrated online booking means clients can secure their slots 24/7. Automated SMS reminders reduce no-shows, giving your team more time to focus on providing top-notch service during the busiest weeks of the year.

Boosting Business with Seasonal Marketing

Summer is a prime time to reach out to clients with timely offers and promotions, and Salon Tracker makes marketing effortless. Its built-in tools allow you to send targeted SMS and email campaigns, whether you’re launching a summer glow package or promoting last-minute availability. You can schedule messages in advance to keep the momentum going while you're away and even tailor communications based on client preferences or previous bookings, helping you keep your calendar full with minimal effort.

Real-Time Insights for Smarter Decisions

Keeping tabs on your salon’s performance is just as important as managing bookings. Salon Tracker’s reporting features give you real-time access to key metrics like daily takings, best-selling products, and your top-performing team members. Whether you're in the salon or checking in remotely, this data empowers you to make quick, informed decisions and spot opportunities for growth, even in the middle of a busy season or while relaxing abroad.

Final Thoughts

Summer should be a time to seize business opportunities and enjoy some well-deserved rest. With Salon Tracker Software, you get the best of both worlds. Its combination of scheduling, booking, marketing, and performance tools ensures your salon runs smoothly, whether you're on the floor or taking a break.

Ready to see how Salon Tracker can support your salon this summer? Book a free demo and trial today to experience the difference.

Salon Tracker x

Benefits of Tanning You Can Share with Your Clients

As a tanning salon owner, you do more than offer bronzed skin, you help your clients feel confident, boost their mood, and take a moment for self-care. Sharing the benefits of tanning through your blog, emails, or social media is a great way to educate, engage, and build trust with your community.

To help you do just that, here’s a ready-to-use list of tanning benefits you can easily repurpose into your own content:

 

1. Vitamin D Support

Many clients don’t realise that moderate UV exposure helps the body produce vitamin D, which plays a key role in bone health, immune function, and mood. Especially in the winter months, a controlled tanning session can provide a much-needed sunlight substitute. Sharing this fact helps let your clients know that in the winter months a quick session can boost their health and be a part of their wellness routine.

 

2. Mood-Boosting Effects

Tanning isn’t just about how you look, it’s also about how you feel. Exposure to UV light can increase serotonin levels, which may lift your mood and reduce stress. Some clients even use indoor tanning as part of their strategy to combat seasonal affective disorder (SAD). Let your audience know that visiting your salon can be a mini mental health boost!

 

3. Smoother, More Even-Looking Skin

Tanning can help visually reduce the appearance of:

• Blemishes
• Scarring
• Stretch marks
• Uneven pigmentation

Remind your clients that a subtle tan can give the illusion of clearer, smoother skin - especially when paired with high-quality tanning lotions or aftercare products available in your salon.

 

4. Skin Condition Support (When Approved by a Doctor)

While this benefit requires a clear disclaimer, some clients with conditions like psoriasis, eczema, or acne have found that controlled UV exposure helps improve their symptoms. Encourage customers to consult a healthcare provider first, and position your salon as a knowledgeable and responsible resource.

5. Convenience and Confidence

Your clients are busy, so convenience and consistency are key. Whether they're prepping for a vacation, a special event, or just love maintaining that year-round glow, a smooth experience keeps them coming back. 

With Salon Tracker, you can make every visit feel effortless and personal:

• Let clients book online 24/7, right from their phone or laptop, no calls, no hassle!

• Track session history for safe and effective tanning

• Send follow-up messages or reminders to keep clients engaged and coming back at the perfect time with our SMS reminders feature.

By integrating these features, you’re not just offering a tan - you’re creating a professional, confidence-boosting experience that’s easy to trust and love.

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🎯 How You Can Use This Content

Here are a few ways you can repurpose this list:

• Break it into a weekly Instagram tip series
• Turn each benefit into a separate blog post with product tie-ins
• Share it in your email newsletter
• Use it in a “New to Tanning?” info packet or welcome kit

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Here at Salon Tracker, we want to support your success - from organising your daily operations, to helping you market your services with ease. Whether you need help turning this content into a branded blog post or want to send out marketing campaigns, our team is here to make it simple.

 

Salon Tracker x

Marketing in the Prom & Wedding Season

Prom and wedding season presents one of the most lucrative times of year for salons. From hair styling and makeup to tanning and nails, clients are willing to invest in looking and feeling their best for these major life events. For salons, it’s a golden opportunity, but capturing that business takes thoughtful, well-timed marketing.

Here’s how your salon can stand out during prom and wedding season, and how using a tool like Salon Tracker can give you a competitive edge.

 

Start Early with Targeted Campaigns

Prom and wedding bookings are typically planned weeks or even months in advance. The earlier you promote your services, the better your chances of securing those all-important appointments.

Tips:

• Launch a “Countdown to Prom” or “Bridal Beauty Calendar” campaign via email and social media.
• Offer incentives for early bookings, such as a free trial tan or discounted hair consultation.

How Salon Tracker Helps:
With Salon Tracker’s integrated SMS and email marketing tools, you can schedule and automate personalised messages to specific customer segments. You can even set up reminder campaigns as key dates approach.

 

Create Seasonal Packages

Bundling services into packages not only provides convenience for your clients, but also encourages them to spend more with you. Think “Prom Queen Package” (hair, makeup, nails) or “Bridal Glam Squad” (hair, makeup, and a pre-wedding trial).

Tips:

• Collaborate with other local businesses like dress shops or photographers for cross-promotions.
• Feature these packages prominently in your salon and online.

How Salon Tracker Helps:
Use the booking system in Salon Tracker to create and manage bespoke packages. Clients can book multiple services in one go, streamlining their experience and making it easier for your team to manage appointments.

 

Promote Real Results

Nothing sells like success. Use client photos (with permission) from past proms or weddings to showcase your team’s skills on your website and social media platforms.

Tips:

• Post before-and-after transformations.
• Encourage clients to tag your salon in their event-day posts.

How Salon Tracker Helps:
Salon Tracker’s client profile system allows you to store consultation notes and service history, making it easy to recall what was done for each client. This can help tailor social media content or personalise follow-up marketing to repeat clients.

 

Offer Flexible Payment Options

High-ticket services can be a barrier for young prom-goers or bridal parties managing tight budgets. Offering flexible payments or deposits can make premium services more accessible.

Tips:

• Let clients pay a deposit upfront and the rest on the day.
• Promote gift cards as great group presents for bridesmaids or prom groups.

How Salon Tracker Helps:
Salon Tracker supports payment tracking and deposit management, helping you secure bookings in advance while giving your clients more payment flexibility.

 

Use Smart Reminders & Follow-Ups

No-shows and last-minute cancellations can be costly. Timely reminders and confirmations are essential during busy periods.

How Salon Tracker Helps:
Salon Tracker’s SMS automated reminders reduce no-shows and keep your appointment book running smoothly. You can also send thank-you messages or review requests after appointments to build client loyalty and trust.

 

Final Thoughts

With the right strategy and tools, your salon can turn prom and wedding season into a major revenue boost. Salon Tracker offers all-in-one marketing, booking, and client management features that make promoting your services simpler and more effective.

Make this your salon’s most successful prom and wedding season yet! Start planning and marketing with Salon Tracker today.

Salon Tracker x

How to Reward and Motivate Your Salon Staff with the help of Salon Tracker!

Running a successful salon isn’t just about delivering flawless tans and gorgeous manicures, it’s also about building a motivated, happy, and dedicated team. 

Your staff plays a vital role in creating positive client experiences, promoting retail products, and keeping your salon running smoothly. To keep them motivated, it’s important to recognise their hard work, offer meaningful incentives, and create a workplace where they feel valued.

This blog will run through how you can reward and motivate your team - as well as how Salon Tracker can help!

Recognise and Celebrate Achievements

A little recognition goes a long way. Whether it’s hitting sales targets, delivering outstanding customer service, or simply going the extra mile, acknowledging your staff’s hard work boosts morale and encourages consistent performance.

With Salon Tracker’s reports feature, you can easily identify top performers by tracking retail sales and client retention rates. For example, you might reward the staff member who sells the most tanning lotions with a small bonus or free tanning session. Even simple gestures - like a public shoutout during a team meeting or a handwritten thank-you note can make a big impact.

Motivate with Commission and Sales Incentives

Money talks, and offering commission on retail sales is a powerful way to keep your staff motivated. With Salon Tracker, you can easily set up commission structures, allowing you to automatically calculate what each team member is owed. This ensures accurate and transparent payroll, giving your staff confidence that their efforts are being fairly rewarded!

Offer Exclusive Staff Benefits

Beyond monetary rewards, offering staff perks is a great way to show your appreciation. Letting your team enjoy free or discounted tanning sessions is a simple but effective benefit which gives them the opportunity to experience your services firsthand, making it easier for them to recommend them to clients. You can also offer exclusive discounts on retail products, such as skincare or tanning accelerators, giving staff access to the products they promote.

With Salon Tracker, you can easily apply staff discounts through the system, making it seamless to reward your team with exclusive perks.

Create a Fun, Team-Oriented Culture

Finally, building a positive and fun work environment is essential for keeping your staff motivated. Organising team outings or appreciation events gives your employees a chance to bond outside of work. Whether it’s a casual dinner, a bowling night, or a wellness retreat, these activities strengthen team relationships and create a more enjoyable workplace atmosphere.

How Salon Tracker Makes It Easy

Rewarding and motivating your tanning salon staff becomes effortless with Salon Tracker. The system allows you to:

• Track Sales and Performance: View individual staff reports to see who’s driving retail sales and rebooking clients.
• Automate Commission Calculations: Set up commission structures and let Salon Tracker automatically calculate what each team member is owed, ensuring accuracy and fairness.
• Simplify Staff Discounts and Perks: Apply exclusive staff discounts directly through the system.

Final Thoughts

Motivating your tanning salon staff doesn’t have to be complicated - it just needs to be meaningful. By recognising achievements, offering commission, and creating a positive team culture, you’ll build a loyal and driven workforce.

Want to see how Salon Tracker can help your salon thrive? Book a demo today!

Salon Tracker x

Easter Marketing Tips

Easter is a fantastic opportunity for salons to embrace the season's energy, engage with clients, and boost business. With vibrant colours, fresh trends, and the promise of spring renewal, Easter offers salons a chance to entice clients with irresistible offers and creative campaigns. If you’re looking to make the most out of this Easter season, here are some top marketing tips to help you attract new clients and keep your regulars coming back for more.

 

Create Easter-Themed Specials and Packages

Everyone loves a good deal, especially around the holidays. Consider offering Easter-themed promotions to create excitement. Some ideas include:

Easter Glam Packages: Offer packages that include a combination of services like a fresh spring haircut, colour touch-up, and a luxurious pedicure. These packages can be marketed as "Spring Refresh" or "Easter Beauty Boost."

Limited-Time Discounts: Create time-sensitive discounts leading up to Easter. For example, offer a 10-20% discount on all services booked in the week before Easter, or provide a special rate for first-time clients.

 

Social Media Easter Engagement

Social media is a powerful tool for connecting with both existing and new clients. Here's how to get creative with your Easter posts:

Easter Giveaways: Host a social media giveaway. To enter, followers can like, comment, or share your post, and you can offer a grand prize like a free service or an Easter-themed beauty basket filled with products from your salon.

Easter Countdown: Begin a countdown to Easter with daily posts featuring Easter-related services, products, and tips. This keeps your followers engaged and excited about what’s to come.

 

Email Campaigns with Exclusive Easter Offers

Email marketing remains one of the most effective ways to keep in touch with clients. For Easter, consider sending out emails with:

Exclusive Offers: Send out a limited-time Easter special offer to your loyal clients, such as a free product with their next service or a discount for referring a friend.

Last-Minute Reminders: As Easter approaches, send out reminders for clients to book their appointments, especially for the busy days leading up to the holiday. Offer flexible hours or discounts for early bookings.

At Salon Tracker, we integrate with Mailchimp. If you have an account, get in touch with us and we can get this integrated for you!

 

Revamp Your Salon’s Atmosphere

The atmosphere of your salon can make all the difference during the holidays. Easter is a time of renewal and joy, so reflect that in your space with small touches like:

Easter Decorations: Use pastel-coloured decorations, floral arrangements, and bunny-themed items to make your salon feel festive. It could even extend to your waiting area with Easter treats or small goodie bags for clients.

Conclusion

Easter offers salons a unique opportunity to market themselves creatively while celebrating the new season. By using a combination of promotions, social media, emails and decorations, you can make your salon stand out this spring and create a memorable experience for your clients. So, hop to it and make this Easter one of your best marketing moments yet!

 

Spring Clean Your Salon

As the seasons change and spring approaches, it’s the perfect time to refresh and reorganise your salon. A well-organised and clutter-free space not only enhances the client experience but also boosts staff efficiency and overall productivity. With the right strategies and tools, such as Salon Tracker, you can ensure a smooth and streamlined salon operation. 

Here’s how to spring clean your salon effectively and optimise your business with Salon Tracker!

1. Declutter Your Physical Space

Start with a deep clean and decluttering session. Dispose of expired products, organise your workstation, and create a clean, welcoming environment for your clients. A fresh, tidy space promotes relaxation and professionalism, leaving a lasting impression on customers.

2. Organise Appointments and Reduce No-Shows

An unorganised appointment book can lead to confusion and lost revenue. With Salon Tracker, you can streamline your booking process, reduce appointment gaps, and send automated reminders to clients, minimising the risk of no-shows. This helps keep your schedule organised and maximises your time efficiency.

3. Refresh Your Client Database

Over time, client records can become outdated. Use this opportunity to update contact details, review customer preferences, and remove inactive accounts. Salon Tracker’s client management system allows you to store essential information, track appointment history, and view customers who haven't visited in a while, as well as top selling items.

4. Review Stock and Inventory

Take stock of your retail products and professional supplies. Dispose of items that are out of date or rarely used, and reorder best-selling products. Salon Tracker’s inventory management feature helps you track stock levels, set automatic alerts for low supplies, and ensure you’re always well-equipped.

5. Optimise Staff Scheduling

A well-structured staff schedule improves productivity and work-life balance. Use Salon Tracker’s staff scheduling tools to manage shifts, allocate appointments efficiently, and prevent overbooking. This ensures smoother operations and a happier team.

6. Evaluate Business Performance

Spring is a great time to review your salon’s performance. Salon Tracker provides insightful reports on revenue, appointment trends, and customer retention. Analysing this data allows you to make informed business decisions and identify areas for growth.

7. Upgrade Your Digital Presence

A refreshed salon isn’t just about the physical space - your online presence matters too. Update your website, refresh your social media profiles, and ensure your booking links are easily accessible. Salon Tracker integrates with online booking systems, making it easier for clients to schedule appointments.

Spring cleaning your salon goes beyond just tidying up - it’s about optimising your operations for success. By decluttering your space, updating your systems, and utilising Salon Tracker’s powerful features, you can create a more efficient, client-friendly, and profitable salon. 

Start today and enjoy a fresh, organised workspace that benefits both your team and your clients.

Salon Tracker x

Standard vs Pro

Maximising Your Business Potential: Choosing Between the STANDARD and PROFESSIONAL Packages.

With businesses evolving rapidly, having the right software solution is crucial. Whether you're a solo operator or managing a growing enterprise, selecting the right package can make all the difference. This blog explores how our STANDARD and PROFESSIONAL packages can help you streamline operations, enhance customer experience, and drive revenue.

Standard Package (£30 + VAT)

Perfect for small businesses or solo professionals, the STANDARD package offers essential tools for managing bookings and client information effortlessly.

Key Features:

• 1 Calendar – Ideal for a single service, such as tanning, beauty, or hair treatments.

• 8 Business Reports – Gain valuable insights into sales, appointments, and client trends.

• Automated SMS Appointment Reminders – Reduce no-shows (SMS costs apply separately).

• Track Client Appointment History and Information – Maintain comprehensive records.

• 1 Universal Login – Simple and efficient access for a solo operator.

Best For:

• Sole traders or small businesses with one primary service.

• Businesses needing essential reporting and customer tracking.

• Those who don’t require advanced marketing or staff management tools.

Professional Package (£60 + VAT)

For expanding businesses, the PROFESSIONAL package delivers advanced tools to enhance efficiency, security, and marketing capabilities.

All STANDARD Features, Plus:

• 2 Calendars – Manage multiple service offerings effortlessly.

• Stock Management – Keep track of retail products and inventory.

• Advanced Marketing Suite – Engage customers with targeted SMS and email campaigns (SMS costs apply separately).

• Password-Protected User Logins – Secure staff access and management.

• Restricted User Levels – Assign roles (Staff, Manager, Admin) with specific access rights.

• Advanced Business Reports – Includes all reports with in-depth analytics.

• T-Max or Sigma Timer Manager Integration – Ideal for tanning businesses.

• Fingerprint Reader Integration – Enhance security with biometric access.

• Signature Pad Integration – Streamline customer verification.

• Staff Commission Management – Track and reward employee performance.

• In-Store Deposits – Manage prepayments efficiently.

Best For:

• Growing businesses offering multiple services.

• Those looking for enhanced security and staff access controls.

• Businesses needing robust marketing and customer engagement tools.

• Companies that rely on detailed reporting and analytics for decision-making.

Why Upgrade?

• Increase Client Retention: Use automated reminders and marketing campaigns to keep clients engaged.

• Boost Revenue: Leverage detailed reports and commission management for better financial insights.

• Enhance Customer Experience: Multiple calendars and secure logins provide seamless booking management.

• Save Time & Reduce Admin: Automation tools and integrations reduce manual workload.

Final Thoughts: Which Package is Right for You?

• If you run a solo or small business and need a simple, effective booking system, the standard package at £30 + VAT is ideal.

• If you're expanding, managing a team, or need marketing automation and advanced security, the professional package at £60 + VAT is a smart investment.

Whichever package you choose, our software ensures seamless operations and business growth. Need help deciding? Contact us at 0113 350 8230 or email info@salontracker.co.uk for guidance!

Salon Tracker x

Mothers day Marketing with Salon Tracker

Boost Your Salon Sales This Mother’s Day!

Mother’s Day is the perfect time to celebrate the amazing women in our lives—and for salons, it’s also a fantastic opportunity to boost sales. With so many customers looking for the perfect gift, now is the time to stand out, offer something unique, and make their buying decisions easier. If you can provide an irresistible offer, why should they go anywhere else?

Stand Out from the Crowd...

Salons, spas, and florists are go-to destinations for Mother’s Day gifts, meaning competition is fierce. To ensure your salon is the first choice, think outside the box and offer something fresh and exciting.

We know that coming up with new ideas can be a challenge, so we’ve put together a few creative strategies to help you maximise sales in the lead-up to Mother’s Day.

1. Offer Unique Discounts

Traditional discounts work, but personalising them makes all the difference. Try these creative approaches:

Bundle Deals – Pair a popular treatment with a complementary service at a special price.

Multi-Treatment Packages – Encourage repeat visits with discounted bundles that extend beyond Mother’s Day.

Referral Rewards – Offer discounts or free add-ons for customers who refer a friend to book a Mother’s Day service.

VIP Offers – Provide exclusive early access or limited-time discounts to your most loyal clients.

Gift With Purchase – Include a small but thoughtful add-on, such as a mini product or extra pampering session, to enhance their experience.

2. Create Meaningful Experiences

Rather than just selling a product, create an experience that mothers and their loved ones will cherish.

Mother-Daughter or Mother-Son Treatments – Offer 2-for-1 packages where they can enjoy quality time together.

Special Event Names – Brand your offers with names like “Mum & Me” or “Mother’s Pamper Day” and promote them across your social media.

Gift Cards with a Personal Touch – Offer handwritten messages or beautifully wrapped packages to make them extra special.

3. Leverage Social Media & Online Marketing

The internet is your best friend when it comes to reaching customers. Here’s how to use it effectively:

Gift Guide Campaigns – Share curated Mother’s Day gift guides featuring your best treatments and products.

Staff Picks of the Week – Have team members introduce a featured product or treatment to boost engagement.

Targeted Ads – Use Facebook and Instagram ads to promote your Mother’s Day offers to local customers.

4. Last-Minute Gift Solutions

Let’s face it—many partners leave gift shopping until the last minute. Make it easy for them with:

Late-Night or Early-Morning Shopping Events – Offer an exclusive shopping window for last-minute buyers.

Pre-Wrapped Gift Bundles – Provide stress-free, ready-to-go gift sets.

Quick-Fix Gift Cards – Promote gift vouchers that can be purchased instantly - read our 'gift voucher' blog to see how you can track these with Salon Tracker!

5. DIY & Interactive Experiences

Handmade or experiential gifts are always a hit. Get creative with:

Beauty Product Making Workshops – Host an event where customers can create their own beauty products.

Makeup Masterclasses – Offer sessions like “The Art of Contouring” as a Mother’s Day treat.

Exclusive Salon Events – Organise pampering sessions or tutorials that loved ones can gift to mums.

Final Thoughts

Mother’s Day is a golden opportunity for salons to connect with customers, boost sales, and create lasting memories. By offering unique discounts, special experiences, and leveraging online marketing, you can make your salon the go-to destination this season.

Ready to make this Mother’s Day your best yet? Start planning now and watch your bookings soar!

Salon Tracker x

Why Salon Tracker is Perfect for your Clinic

 

In the fast-paced world of aesthetic clinics, efficiency and client satisfaction are key. Managing appointments, keeping track of treatments, and ensuring seamless client communication can be overwhelming without the right tools. This is where Salon Tracker comes in, revolutionising the way aesthetic clinics operate.

Streamlined Appointment Scheduling

One of the biggest advantages of Salon Tracker is its advanced scheduling system. Aesthetic clinics often provide a range of treatments that require precise timing and specialised staff. With automated scheduling, double bookings are eliminated, and clients can book their appointments online at their convenience. This improves efficiency and reduces administrative workload.

Comprehensive Client Management

Aesthetic treatments often require a detailed client history, including previous treatments, medical conditions, and consent forms. Salon Tracker provides a centralised database where all client information is securely stored. This allows practitioners to access essential details at any time, ensuring personalised and safe treatments.

Deposits and Automated Reminders

Missed appointments can be costly for aesthetic clinics. Salon tracker reduces no-shows by the ability to take deposits and send automated appointment reminders via SMS. These features enhance client engagement while helping clinics maintain a steady schedule and revenue flow.

Inventory and Product Management

Many aesthetic clinics sell skincare products and use specialised equipment that require careful inventory management. Salon Tracker can monitor stock levels and alert staff when supplies are running low. This ensures that clinics never run out of essential items and can provide uninterrupted services.

Integrated Payment and Billing System

A seamless checkout process is crucial for client satisfaction. Salon Tracker integrates with Dojo, making it a speedy and seamless process for clients. Additionally, it can track financial records and manage discount schemes efficiently.

Marketing and Client Retention

Keeping clients engaged is essential for long-term success. Salon Tracker includes built-in marketing tools such as email campaigns and SMS campaigns. Clinics can send targeted offers based on client preferences, ensuring repeat business and a loyal customer base.

Compliance and Security

Aesthetic clinics must adhere to strict data protection and industry regulations. Salon Tracker ensures that sensitive client information is stored securely, with features like encrypted databases and GDPR compliance. This not only protects client data but also enhances trust and credibility.

For aesthetic clinics looking to optimise operations and enhance client experiences, Salon Tracker is the perfect solution. From efficient scheduling to secure client management, automated reminders, and integrated marketing, it streamlines every aspect of clinic management. Investing in the right software can save time, improve client satisfaction, and ultimately boost business growth.

To book in for a free demonstration and two-week free trial, call us on 0113 350 8230 or email us at info@salontracker.co.uk.

Salon Tracker x

Marketing with Salon Tracker

With SMS open rates being 98%, there is no better time than now to push SMS marketing! Which is this blog will run through how you can use our marketing suite to your benefit!

If you are on our Professional and Enterprise package, you're probably familiar with our marketing suite where you can target a specific range of customers and send them, either a text directly from the software, or an email by using MailChimp! Either way, I bet you weren't aware of the exact filters you can use on the software to precisely target your customers.

Alerting your customers their booking services are due to expire

The software has a clever way of monitoring your clients' booking services such as tanning minutes remaining or beauty packages remaining. As a result of this, you can send out a text directly to those whose minutes are due to expire in any set time frame, whether that's in the next month, 3 months or 6 months! You can filter it to what you want!

This campaign will encourage your customers to come back in the salon and use up their minutes thus resulting in them purchasing more and boosting your business!

To use this filter go to:

Marketing > Filters > select 'Alert customers their bookable services will expire' > select dates to what you would like it to be e.g. next 3 months or next 6 months > change the 'next month' to the time frame you would like > apply filter > send SMS. 

The text is already pre-written for you but if you want to edit it you can do this too! Just make sure that it is under 160 characters for it to be classed as 1 SMS credit. You can also preview the text to your own phone using the 'Preview Mobile Tel' box to input your number and pressing the phone symbol on the right hand side to make sure you are happy with the text!

Push your online booking for those customers who haven't booked online yet!

Moving from making bookings manually on the phone to using an online booking system can be a drastic change for both Salon owners and Salon Clients. Some may resist to the change and prefer to ring up themselves and do it which as you all know, can be very time consuming! So for those customers you're struggling to get using online booking, we've got you covered with a marketing filter!

Offering a simple gesture of just 10% off or £5 off can work wonders for encouraging your customers to book online, once they've done it they'll find it easier to continue doing therefore saving you time and utilising your online booking to its best ability!

Go to:

Marketing > Filters > select 'customers not online' > apply filter.

Give something back to your best spending customers

Whether you want to send it to your best spending customers in general or for your self employed staffs' own customers the extensive filter selection has both covered!

That way your loyal customers will feel appreciated and will be more inclined to return whilst encouraging them to recommend you to other people!

To do this:

Marketing > Filters > select 'Custom - create your own marketing campaign' > select 'best customer by spend' drop down > select your preference e.g 'best 10' then click apply filter. If you want to use it for your self employed staff then use the + button to add another filter row and use the dropdown to select 'customer by bookable item' then use the other drop down to select the correct booking item.

Birthday texts

Everybody loves to receive a birthday text, especially when it has an offer in it! The software has 2 types of pre-made filters for your customers with birthdays coming up. 1 is made for all customers called 'birthday gift message' and the other is for your high spending customers with birthdays coming up called 'birthday gift message for high spending customers'. It's up to you which you choose - whether you're feeling generous or extra generous - we've got you covered with this filter. 

A birthday gift doesn't have to be a lot either, it could be a small voucher or even a percentage off, but if your clients get that extra personalised touch - big or small it's bound to work wonders for you. You can even get extra personal and categorise the texts for genders, e.g men could get a free haircut for their birthday and women could be given a free manicure!

To do this:

Marketing > Filters > select 'birthday gift message' > change the 'next month' drop down to what you would want it to be > apply filter. 

For customers who haven't visited in a while

Life happens, things get in the way and self-care becomes a thing of the past for some people. Well why not give them that gentle reminder to say that you miss them and would love to see them back in the salon? 

You have probably forgotten about half of the customers that you've had in the salon once and haven't been in again yet. Lucky for you - the software cleverly recalls these for you, down to the exact date they were last in. So if you're having a bit of a quiet period and need that extra push, use the 'for customers who haven't visited in a while' filter and go for the 'last year' or 'last 2 years' filter which will then provide you with a list of people that haven't visited the salon in that time frame. Entice them in with 10% off which will bring them in and encourage them to return, therefore boosting revenue and keeping you busy!

To do this:

Marketing > Filters > select 'for customers who haven't visited in a while' > change dates to your preference (1-2 years normally works quite well) > apply filter.

If you would prefer to use email marketing, all these filters can still be used but instead of clicking 'send SMS' you would click 'send email' which will then export the list of clients into a .csv file which can then be uploaded directly to Mailchimp! 

Learning new things can be quite daunting and we get that, that's why we offer free training with your monthly software subscription which can be booked whenever you need it! 

Just call us on 0113 350 8230 or alternatively drop us an email at info@salontracker.co.uk.

Salon Tracker x

Solo Package

If you’re a solo salon owner or a mobile beauty professional, you know how important it is to have the right tools to streamline your business. Managing appointments, handling payments, and ensuring a smooth client experience can be overwhelming — especially when you’re doing it all on your own. That’s why we’ve designed the perfect package to help you stay organised, boost bookings, and keep your business running seamlessly.

Single-Person Booking System

Our Solo Package is designed for independent salon owners, meaning that only one beautician or sunbed will be displayed on the calendar. Whether you're a self-employed hairstylist, nail technician, aesthetician, or tanning specialist, this package provides you with a simple, easy-to-manage scheduling system.

What’s Included?

For just £45 + VAT per month, our Solo package gives you access to all the essential tools you need, including:

All the Features of Our Standard Package

You’ll get all the incredible features from our Standard Package, ensuring that you never miss out on key functionalities.

Online Booking

No more back-and-forth messages to schedule appointments. Our online booking system allows your clients to book their treatments with ease, anytime, anywhere.

Online Payments with Stripe & Klarna

Give your clients the flexibility they need with secure online payment options through Stripe and Klarna. Whether they want to pay upfront or in instalments, you can cater to their needs effortlessly.

Integration with Signature Pad

Seamlessly integrate with a Signature Pad for added security and professionalism, making it easier to manage consultations and client agreements digitally.

Why Choose This Package?

As a solo or mobile salon owner, your time is precious. This package is designed to reduce admin work, enhance your customer experience, and help you grow your business without stress.

With an easy-to-use booking system and secure payment options, you can focus on what you do best—providing exceptional beauty and wellness services to your clients.

Get Started Today!

Ready to take your solo salon business to the next level? Sign up for our Solo Package today and enjoy the benefits of a fully streamlined salon management system!

Sign up for a free demonstration and two-week free trial either through our website or by calling 0113 350 8230 today!

Salon Tracker x

How to Prepare your Salon for the Busy Months

Now that Spring and Summer are approaching, this is when the busiest salon period starts. This applies to all salons, but especially tanning. Customers will be eager to get their holiday appointments booked in, so that they have their bouncy blowdrys, fresh lash extensions and build up that base tan before their Spring and Summer get-aways.

With this in mind, you should be preparing your salon for the busy months ahead. This blog will give you the tips and tricks needed to ensure you are ready for the holiday rush!

 

Tanning Tubes

If you are a tanning salon, a vital part of your preparation will be ensuring your sunbeds are retubed! At Salon Tracker, we recommend your sunbed tubes get replaced after 850 hours of usage. Retubing your sunbeds is an essential part of ensuring your customers have a deep, long-lasting tan, as the UV rays will be stronger.

You made need to warn customers to reduce their regular minutes by 3, as the first 100 hours of the new sunbed tubes will be more intense than usual.

 

Retail Stock

An essential preparation technique for every type of salon is re-stocking their retail products for the Spring and Summer! As customers will be coming in more regularly, they are more likely to purchase retail products along with their visits. This means your salon will need to be ordering in more retail products for this period.

If you are a tanning salon, we recommend purchasing your retail products from Bliss. They sell sunbed creams, sachets, tan shots, goggles and many more products!

We would also recommend them for stocking up on salon supplies such as sunbed sanitiser, hand towels, head rests, posters, sachet displays etc. for if you also need a restock of these supplies to prepare you for the busy period!

Bliss Direct Welcome to our World of Tanning - UV Lotions & More

 

Enterprise Package

Salon Tracker is an essential when it comes to busy periods in salons. Our Enterprise package is a great way for customers to be able to book in advance for appointments and sunbed slots, to receive their desired date and time without having to be added to a waiting list in busy periods.

Our Enterprise package also allows you to access reports, take-ins, bookings and customers remotely and can be accessed on any type of device, meaning that if you do not have time to run reports while in the salon, these can be run from anywhere at any time.

Our Enterprise package is £90/month + VAT, and has many more important features. Give us a call on 0113 350 8230 today to enquire about upgrading!

 

Marketing

Marketing is a useful tool to use during busy periods. Encouraging customers to book in advance will mean that they will be able to receive the desired date and time they prefer as if they try to walk in or book too late during a busy period, they may face disappointment.

If you are on our Enterprise package, marketing your online booking link on your social media pages is a great way to encourage customers to book in advance so they can get their appointments before it’s too late.

If you are on our Professional/Enterprise package, sending out marketing emails and SMS texts are great ways of reminding customers to get that appointment booked in that they have been thinking about. This can be done in the ‘Marketing’ section of Salon Tracker.

To purchase SMS credits or for help connecting your Mailchimp account to Salon Tracker, just give us a call on 0113 350 8230 and we will be happy to help!

 

All of these features are great ways to prepare your salon for the busy months coming!

Salon Tracker x