Why Upgrading to the Professional Package on Salon Tracker Is Beneficial for Growing Salons

If you started out as a tanning salon but you're now expanding into beauty treatments like facials, waxing, or lash extensions first of all, congratulations! That’s a big and exciting step. But with new treatments come new challenges, and your salon software needs to keep up.

That’s where Salon Tracker’s Professional Package comes in. Designed with multi service salons in mind, it gives you the flexibility and tools to manage a wider range of services under one roof. If you’re still using the Standard package, here’s why upgrading might be one of the smartest moves you make as you grow.

 

Multi-Service Booking Without the Headaches

When you’re offering just tanning, your scheduling is pretty simple. But once you bring in more complex services, things can get messy fast. Suddenly, you’re juggling different appointment lengths, matching clients with the right staff, and figuring out where to fit everything in.

The Professional Package makes this easy. It lets you:

• Set flexible appointment lengths
• Book clients with specific staff based on skills
• Allocate rooms or equipment automatically

So whether someone’s coming in for a 10 minute sunbed or a 90 minute facial, you can keep your calendar clean and conflict free.

 

Smarter Staff and Room Allocation

Beauty treatments usually need a qualified therapist, a private room, and sometimes special equipment. The Professional Package gives you the power to assign services to staff based on their skills and availability, and it automatically checks which rooms are free.

This means:

• No double bookings
• Less back and forth for your front of house team
• A smoother experience for your clients

 

Customised Menus and Pricing That Work for You

As your treatment list grows, you need more flexibility to organise and price your services. The Professional Package lets you build menus with custom categories like Tanning, Beauty, and Aesthetics. You can also set different prices based on staff experience or treatment variations.

 

Better Insights = Better Business Decisions

If you’re moving into new territory, having visibility over what’s working (and what’s not) is key. With the Professional Package, you get access to detailed reports that break down:

• Revenue by service
• Staff performance
• Most popular treatments
• Client retention

These insights help you understand your business and adjust your strategy for even better results.

 

A Seamless Client Experience

Clients today expect more than just good treatments they want a smooth, professional booking experience too. The Professional Package supports:

• Online booking for all services
• Automatic appointment reminders
• Full client history for tanning and beauty

This not only cuts down on no-shows but also helps you offer a more personalised service that keeps people coming back.

 

Ready to Grow With You

Thinking of adding more services down the line, like aesthetics or even hair? The Professional Package is built to scale. It grows with your business, so you won’t have to change systems again when you're ready to expand.

 

Final Thoughts

Upgrading your software might feel like a behind-the-scenes change, but it has a real impact on how your salon runs day to day. If you're evolving from a tanning-only business into a full-service beauty destination, Salon Tracker’s Professional Package gives you the structure, support, and flexibility to make that transition successful.

 

Ready to take your salon to the next level?
Reach out to the Salon Tracker team today and find out how the Professional Package can support your journey.

Salon Tracker x

Salon Tracker Hardware

Upgrade Your Salon: How the Right Hardware Can Transform Your Day-to-Day

Running a successful salon in today’s fast-paced world takes more than offering great treatments. It’s about delivering a smooth, professional, and secure experience for both your clients and your team. With the right hardware, powered by Salon Tracker, you can elevate your operations, boost efficiency, and modernise your customer journey. Here’s how our suite of hardware solutions can help your salon:

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Fingerprint Reader: Speed Meets Security

Say goodbye to forgotten passwords and hello to quick, secure access. Our fingerprint reader lets customers book in or redeem minutes with just a tap, ensuring only they can access their own packages. For staff, it provides a fast and secure login method, reducing time theft and making clock-ins a breeze. It’s biometric, it’s efficient, and it adds an extra layer of accountability to your salon.

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Signature Pad: Paperless with a Personal Touch

Digital doesn’t have to mean impersonal. Our signature pad lets clients sign agreements electronically. All signed documents are stored safely in your system, giving you easy access when needed. It’s a simple step toward a more eco-conscious and organised salon.

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QR Scanner: Fast, Contactless Check-Ins

Part of our Enterprise package, the QR scanner enables a seamless, contact-free experience. Customers can scan a QR code from their online login to instantly access their profile in Salon Tracker. It’s perfect for quick check-ins and speeds up front desk interactions - ideal for busy salons or peak hours.

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Barcode Scanner: Smarter Stock Control

If you retail products, a barcode scanner is a must-have. Instantly scan products at the point of sale, reducing manual entry and human error. It makes tracking inventory easier, improves accuracy, and helps keep your stock levels in check, so you’re never caught out without your bestsellers.

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Receipt Printer: Instant, Professional Receipts

Despite the digital shift, many clients still prefer a printed receipt. Our receipt printer offers fast, reliable printouts. Whether it’s for services or retail purchases, it gives your customers a physical confirmation of their visit, boosting professionalism and trust.

If you are looking to purchase our receipt printer you will need to purchase printer paper that is 80 x 80mm and thermal

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Cash Drawer: Secure and Organised Payments

Contactless might be on the rise, but cash still plays a key role in many salons. Our secure cash drawer opens only when triggered by an authorised transaction, helping prevent theft and mishandling. It keeps notes and coins neatly organised, making cash transactions quicker and more efficient for your team.

If you are looking to purchase our cashdrawer without a receipt printer, you will need to purchase a cashdrawer trigger to connect this.

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All-in-One PC: Your Digital Command Centre

The all-in-one PC is the heart of your salon setup. With its sleek, clutter-free design and wireless accessories, it combines powerful computing with style. Run Salon Tracker, manage appointments, play music, and browse the web all from one device. Multitask with ease and enjoy a smoother front-desk experience without the hassle of bulky equipment.

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Final Thoughts

Investing in salon hardware isn’t just about upgrading your tech, it’s about creating a smoother, smarter, and more enjoyable experience for everyone. Whether you're a boutique salon or a multi-location enterprise, these tools can transform how you work, helping you focus on what matters most: delivering exceptional service.

Ready to modernise your salon? Get in touch with us at Salon Tracker and take your setup to the next level.

Mid-Year Staff Performance Review: How to Make It Meaningful (and Data-Driven)

As we enter the second half of the year, now is the perfect time for a mid-year staff performance review, but not just any review. With the right tools (like Salon Tracker software), you can go beyond gut feelings and use real data to have productive, supportive conversations that motivate your team and grow your business.

Here’s how to run a successful mid-year review using insights from your Salon Tracker.

1. Start with Key Metrics That Matter

Your Salon Tracker already tracks performance stats so why not make use of them!

Look at:

• Bookings made by staff 

• Retail sales made by staff 

• Punctuality and attendance

These numbers help you have objective conversations and identify both high performers and those who may need support.

🔍 Tip: Use Salon Tracker's reports feature to pull a 6-month snapshot of each team                   member's performance before the meeting.

2. Make It a Two-Way Conversation

This isn't just about reviewing numbers, it's about growth. Ask your staff members:

• What have been their highlights so far this year?

• What challenges are they facing?

• Are there skills or services they’d like to develop?

Encouraging open discussion makes staff feel heard and value. It can also help you shape future training or promotions.

3. Set Clear, Trackable Goals for the Rest of the Year

Once you've reviewed past performance, set SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound). 

For example:

• Increase client rebooking rate from 55% to 70% by November

• Attend a product knowledge training in September

• Achieve £500 in monthly retail sales for the next 3 months

Use Salon Tracker's reporting features to revisit these goals regularly - not just at year-end.

4. Recognise & Reward Wins

Don’t forget to celebrate success. Whether it’s a personal best in upselling, amazing client feedback, or consistency in performance - recognition goes a long way.

You could:

• Feature them in your staff newsletter or social post

• Offer a small bonus or team incentive

• Let them choose a day off or early finish

🔍 Tip: On Salon Tracker we offer the option to set up commission for staff on retail sales. This can     incetivise staff to upsell on products!

5. Schedule the Follow-Up

Set a calendar reminder to review progress again in 3 months or during your year-end review. Ongoing check-ins build accountability and momentum.

Final Thoughts

Staff performance reviews don’t have to be awkward or stressful. With the data in Salon Tracker you can have fair, empowering, and strategic conversations that help your team, and your business, thrive in the second half of the year.

Need help finding the right reports in your Salon Tracker?

Drop us a message in the support chat or book a free training session by calling up on 0113 350 8230. We’re here to support you every step of the way.

Salon Tracker x

Why You Should Keep Your PC Up to Date – A Must for Salon Owners

Running a busy salon means juggling appointments, stock management, staff schedules, and customer communications – often all from a single system. That’s why it's essential to make sure your PC, especially if you're using Salon Tracker, is well looked after.

But when was the last time you shut down your computer completely, or installed those pending updates? If you can’t remember, keep reading. 👇

 

1. Software Updates Keep Your Salon Running Smoothly

Your PC isn’t just a device - it’s the heart of your business. Regular updates ensure:

• Better security: Updates protect against viruses, malware, and data breaches. This is vital when storing sensitive client information.
• Improved performance: Bug fixes and optimisations help Salon Tracker (and other tools) run faster and more reliably.
• New features: Software developers (like us!) release updates to give you access to the latest tools that make managing your salon easier.

Pro tip: Salon Tracker regularly improves features based on user feedback. Keeping your system updated means you don’t miss out.

 

2. Why You Shouldn’t Just Put Your PC to Sleep

It’s tempting to just close the lid or leave your PC on all week - but here’s why that’s a bad habit:

• Updates don’t install properly: Many updates only finish when the system is restarted or shut down.
• Sluggish performance: Without a regular reboot, your PC’s memory gets clogged, slowing everything down.
• System health suffers: Constant uptime can shorten the life of your hardware and increase the risk of crashing during a busy workday.

Even just shutting down once a day can keep your system in top shape.

 

3. Data Safety & Security Matter More Than You Think

As a salon, you're likely holding personal client data - names, contact info, booking history, even payment details. Failing to update your PC:

• Leaves it open to cyber attacks
• Increases the risk of data loss or corruption
• Could even put you in breach of data protection laws

Protecting your clients = protecting your business reputation.

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✅ Quick Tips from Salon Tracker:

• Restart your PC at least once a day.
• Install updates when prompted - don’t delay them endlessly!
• Set updates to run outside of working hours if possible, to avoid interruptions.
• Keep your Salon Tracker software up to date for the best experience.
• Shut Salon Tracker, save data to a USB stick and shut down your PC at the end of every day

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Final Thought: Treat Your PC Like You Do Your Salon

You wouldn’t skip cleaning your tools or servicing equipment, so treat your PC with the same care. A well-maintained system means no surprises during peak times and a smoother experience for your team and your clients.

If you have any questions about Salon Tracker updates or need technical support, our team is always here to help.

Salon Tracker x

Managing Summer Holiday Travel and Salon Operations

Summer often brings a wave of pre-holiday appointments, and balancing this with staff holidays can feel overwhelming. However, with Salon Tracker, managing your salon's diary becomes far simpler. The software provides full visibility into your appointment calendar, making it easier to plan ahead and allocate resources where they're most needed. Whether it's identifying peak times, blocking out unavailable slots, or rearranging bookings using the drag-and-drop function in the calendar, you’ll have complete control over your salon’s schedule, ensuring smooth operations, even when your team is running on reduced numbers.

 

Managing Your Salon from Anywhere

With Salon Tracker’s Siteview app, managing your salon remotely is simple and secure, perfect for when you're taking time off! You can monitor daily takings, bookings, and staff activity in real time, giving you peace of mind from anywhere. With our HQ system you can have even more control via PC or laptop, allowing you to oversee multiple locations, track KPIs and stock, view staff schedules, and even impersonate individual sites for deeper insights. Whether you're on holiday or just away from the salon, Salon Tracker ensures you're always connected and in control.

Dealing with High-Demand Periods

The summer season typically sees a sharp rise in appointment requests, and efficiency becomes key. Salon Tracker helps you handle this demand with smart booking tools that ensure nothing slips through the cracks. Real-time scheduling enables fast, hassle-free appointment management, while integrated online booking means clients can secure their slots 24/7. Automated SMS reminders reduce no-shows, giving your team more time to focus on providing top-notch service during the busiest weeks of the year.

Boosting Business with Seasonal Marketing

Summer is a prime time to reach out to clients with timely offers and promotions, and Salon Tracker makes marketing effortless. Its built-in tools allow you to send targeted SMS and email campaigns, whether you’re launching a summer glow package or promoting last-minute availability. You can schedule messages in advance to keep the momentum going while you're away and even tailor communications based on client preferences or previous bookings, helping you keep your calendar full with minimal effort.

Real-Time Insights for Smarter Decisions

Keeping tabs on your salon’s performance is just as important as managing bookings. Salon Tracker’s reporting features give you real-time access to key metrics like daily takings, best-selling products, and your top-performing team members. Whether you're in the salon or checking in remotely, this data empowers you to make quick, informed decisions and spot opportunities for growth, even in the middle of a busy season or while relaxing abroad.

Final Thoughts

Summer should be a time to seize business opportunities and enjoy some well-deserved rest. With Salon Tracker Software, you get the best of both worlds. Its combination of scheduling, booking, marketing, and performance tools ensures your salon runs smoothly, whether you're on the floor or taking a break.

Ready to see how Salon Tracker can support your salon this summer? Book a free demo and trial today to experience the difference.

Salon Tracker x

Benefits of Tanning You Can Share with Your Clients

As a tanning salon owner, you do more than offer bronzed skin, you help your clients feel confident, boost their mood, and take a moment for self-care. Sharing the benefits of tanning through your blog, emails, or social media is a great way to educate, engage, and build trust with your community.

To help you do just that, here’s a ready-to-use list of tanning benefits you can easily repurpose into your own content:

 

1. Vitamin D Support

Many clients don’t realise that moderate UV exposure helps the body produce vitamin D, which plays a key role in bone health, immune function, and mood. Especially in the winter months, a controlled tanning session can provide a much-needed sunlight substitute. Sharing this fact helps let your clients know that in the winter months a quick session can boost their health and be a part of their wellness routine.

 

2. Mood-Boosting Effects

Tanning isn’t just about how you look, it’s also about how you feel. Exposure to UV light can increase serotonin levels, which may lift your mood and reduce stress. Some clients even use indoor tanning as part of their strategy to combat seasonal affective disorder (SAD). Let your audience know that visiting your salon can be a mini mental health boost!

 

3. Smoother, More Even-Looking Skin

Tanning can help visually reduce the appearance of:

• Blemishes
• Scarring
• Stretch marks
• Uneven pigmentation

Remind your clients that a subtle tan can give the illusion of clearer, smoother skin - especially when paired with high-quality tanning lotions or aftercare products available in your salon.

 

4. Skin Condition Support (When Approved by a Doctor)

While this benefit requires a clear disclaimer, some clients with conditions like psoriasis, eczema, or acne have found that controlled UV exposure helps improve their symptoms. Encourage customers to consult a healthcare provider first, and position your salon as a knowledgeable and responsible resource.

5. Convenience and Confidence

Your clients are busy, so convenience and consistency are key. Whether they're prepping for a vacation, a special event, or just love maintaining that year-round glow, a smooth experience keeps them coming back. 

With Salon Tracker, you can make every visit feel effortless and personal:

• Let clients book online 24/7, right from their phone or laptop, no calls, no hassle!

• Track session history for safe and effective tanning

• Send follow-up messages or reminders to keep clients engaged and coming back at the perfect time with our SMS reminders feature.

By integrating these features, you’re not just offering a tan - you’re creating a professional, confidence-boosting experience that’s easy to trust and love.

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🎯 How You Can Use This Content

Here are a few ways you can repurpose this list:

• Break it into a weekly Instagram tip series
• Turn each benefit into a separate blog post with product tie-ins
• Share it in your email newsletter
• Use it in a “New to Tanning?” info packet or welcome kit

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Here at Salon Tracker, we want to support your success - from organising your daily operations, to helping you market your services with ease. Whether you need help turning this content into a branded blog post or want to send out marketing campaigns, our team is here to make it simple.

 

Salon Tracker x

5 Tips on How to Prepare for the Summer Rush

With the summer rush just around the corner, it’s time to get your business ready. More customers mean more opportunities - but only if your operations can keep up. Here’s how to stay efficient, secure, and profitable during the busiest months.

 

1. Streamline Scheduling with Online Booking

Handling walk-ins and phone bookings during peak season can be chaotic. Offering online booking makes it easy for customers to schedule at their convenience, while automated reminders reduce no-shows.

💡 Our Enterprise package includes built-in online booking, so you can manage appointments effortlessly.

 

2. Speed Up Payments with Dojo Integration

Long lines can drive customers away. By integrating with Dojo, you can process payments faster with secure, contactless transactions. Fewer delays mean happier customers and more sales.

 

3. Boost Efficiency with Our Hardware

Did you know we sell hardware? Investing in our hardware will help speed up your sales and ensure you are keeping your salon safe!

Barcode scanners help find retail products with ease.

Fingerprint readers are great for secure staff logins and finding your customers in Salon Tracker with ease.

Receipt printers provide fast, professional receipts for both you and your customers.

Cash drawers are great to keep transactions organised and secure.

Signature pads are great to electronically store your customer's signature on your disclaimer.

 

4. Use Real-Time Data to Make Smarter Decisions

During the rush, quick insights are invaluable. Real-time reporting lets you track sales, spot trends, and adjust on the fly—whether you’re managing staff levels or promoting top-selling products.

💡 With Enterprise, you can access reports from any device with Siteview, keeping you in control wherever you are.

 

5. Stay Connected on the Go

You can’t always be on-site—but you can still stay in the loop. With the Siteview app, you can view bookings, sales, and reports from any device, giving you flexibility and peace of mind.

Get Summer-Ready

The summer rush is a huge opportunity—if you’re prepared. By streamlining bookings, optimising payments, upgrading hardware, and using real-time insights, you’ll keep your business running smoothly and profitably. That’s all for now!

Salon Tracker x

How to Tan Safely on Sunbeds

Sunbed tanning can be a great way to achieve a bronzed glow, but safety should always come first. By following the right precautions and using the right products, you can tan safely while protecting your skin.

Know Your Skin Type

Understanding your skin type is crucial in determining how long you should tan. Fair-skinned individuals burn more easily and should start with shorter sessions. Always consult with the tanning salon staff to assess your skin type and receive tailored advice.

 

Gradually Increase Tanning Sessions

Avoid long tanning sessions right away. Start with shorter durations and gradually build up your exposure time. This allows your skin to adjust to UV exposure and minimises the risk of burning.

 

Use the Right Tanning Products

Using proper tanning products enhances your tan while keeping your skin nourished and protected. Here are some essential products to use:

Tanning Lotions

Tanning lotions help accelerate and deepen your tan while keeping your skin moisturised. There are different types, including:

• Bronzers – Provide an instant tan effect while your skin develops a natural tan
• Accelerators – Boost melanin production for a deeper tan
• Cooling Lotions – Reduce skin irritation and provide a refreshing feel post-tanning 

SPF Protection for Sensitive Areas

While tanning lotions enhance your glow, SPF is essential to protect delicate areas such as your lips, face, and tattoos. Use a:

• Lip balm with SPF to prevent chapping
• Facial sunscreen to reduce premature aging
• Tattoo sunscreen to prevent fading 

Moisturisers and Aftercare Products

Keeping your skin hydrated post-tanning prevents dryness and extends the life of your tan. Look for:

• Aloe Vera gels to soothe the skin
• Coconut oil or shea butter-based lotions for deep hydration
• Tan extenders with added nutrients to maintain your glow longer

 

Wear Protective Gear

To reduce the risks associated with UV exposure, always wear:

• Eye protection (goggles) – UV rays can damage your eyes and cause long-term vision problems
• Nipple covers or pasties – Protect sensitive areas from overexposure
• Hair caps or wraps – Prevent hair damage caused by UV rays
• Lip covers – Protect lip fillers and prevent burning as fillers can make skin more susceptible to burn.

 

Avoid Overexposure

Never exceed the recommended tanning time, and avoid using sunbeds too frequently. Giving your skin time to recover between sessions prevents damage and helps maintain a healthier tan.

 

Stay Hydrated

Tanning can dehydrate your skin, so drink plenty of water before and after your session to maintain skin elasticity and overall hydration.

 

Final Thoughts

Sunbed tanning can be safe and effective when done responsibly. By following these precautions and using the right products, you can achieve a beautiful, long-lasting tan without putting your skin at risk. Always prioritise skin health and moderation to enjoy the benefits of sunbed tanning while minimsing potential harm.

Salon Tracker x

Setting up Gift Vouchers with Salon Tracker

Do you offer gift vouchers in your store and want to keep track of these on Salon Tracker? Then keep reading as this blog will run you through how you can set up Gift Vouchers as a product to purchase and how customers can redeem them in store!

First you will need to navigate to the products section where you can add in your product categories. 

To add the category click the '+' button.

Then type in your category e.g. Gift Vouchers

Then to add in your gift voucher pricing click on your new 'Gift Vouchers' category and select 'add' 

Here you can add in your gift voucher name by typing in the description 

e.g. £10 Gift Voucher

You can also add the pricing (£10)

and also how many of that voucher you have in stock. Make sure to tick the 'Monitor stock levels?' box 

And here you can type in the amount of stock. 

Then click save

You have now added in all your gift vouchers!

In order to set up the customers redeeming the gift vouchers you can now set up a category called 'Gift Vouchers REDEEM' 

Once you have created this category you can then add in your Gift Vouchers for redeeming. Similarly to adding in your gift voucher add in your description.

 e.g. £10 Gift Voucher REDEEM

This time set your price as -£10. It is important to set it to minus as this will deduct the amount! 

Again you can set the stock as the amount you have, so you can keep track of how many people have redeemed the vouchers!

Here you can see how the redeeming of vouchers applies!

I hope this blog has helped you understand how you can add in gift vouchers on Salon Tracker and given you guidance on how to use the products section to your benefit!

If you are new to Salon Tracker and interested in taking a further look at our software don't hesitate to give us a call on 0113 350 8230 or drop us an email on info@salontracker.co.uk

If you are already with us and interested in our stock management feature then please get in touch to get upgraded to our Professional or Enterprise package!

That's all for now!

Salon Tracker x

Valentines Day Marketing

Valentine’s day is just around the corner and for many people it’s the perfect day to spoil your loved ones. This blog will discuss how your salon can make the most of this day! There are three simple steps involved in making a success of this day: Planning, Marketing and Selling. So, keep reading to see how you can upsell your treatments and retail products this Valentine's Day.

Planning

Before you can go out and start advertising your deals and offers it’s important to determine which of your services and retail products are going to be most popular for V-day sales. To make your salon more appealing for those looking at treating a loved one, it’s a good idea to bundle a few treatments together and create a special ‘Valentine’s Day Package’. You could do a few different priced packages to appeal to a broader range of people, starting with a couple of services for a lower price and going up to a more premium price and including your more expensive services in these packages. The same can be done with your retail products by putting together a few different priced hampers. The key is to figure out which of your treatments will perform best, whether its massages, nails, facials etc.

Another great way to utilise Valentine’s Day is by selling gift vouchers, you could even get specific ones printed for Valentines day and give them a bit more of a personalised feel. Gift cards also often result in people spending more as they know they’re going to be getting say £20-£30 off, so it’s a win-win as a salon owner.

Gift hampers are also a great idea during this period! It's so quick and easy to create a bundle full of the products you sell in your salon (maybe even some that are not usually as popular to promote them) - you could even add in a gift voucher into this to make it an extra special gift!

Marketing

Once you’ve done all of your planning, it’s time to market it to your customers and target customers. As we all know by now, the main place you want to be showing off these deals is across your Social Media platforms, as this will not only help reach your current customers, but it will also help to reach potential new customers! Especially with Instagram and Facebook having an option for customers to share your posts, it will further help to reach a wider range of people. 

The best way to market your offer is by creating an eye-catching post to make sure it stands out amongst others when someone is scrolling through their feed. Canva is a great tool for this with loads of templates and images you can use! You can then use the same image across all of your social media platforms, and this will help to show consistency. Here’s an example of one that I quickly made by using a template, to show you how easy it is:

You also want to make sure that you make it obvious in your physical salon that there are going to be deals available, for example on your reception desk it would be a good idea to place the hampers in view, along with any gift vouchers.

If you are already a customer of Salon Tracker, then I’m sure you already know about our Marketing suite. If not, this is a great feature built in with Salon Tracker that enables you to send out an SMS message to all of your customers straight from one place. There are plenty of different filters that you can apply in order to target a specific range of customers. I have come up with a few examples of messages you could send out:

Example 1

“Hi <<forename>>

Don’t miss out on our V-Day deals! £45 for acrylic nails & a facial, £60 for a back massage, mani, pedi & facial! Call 0113 350 8230 to book”

Example 2

“Hi <<forename>>

Treat your loved one this Valentine’s Day at <<salonname>> for as little as £20! Call 0113 350 8230 to book before it’s too late” 

Example 3

“Give your partner the ultimate Valentine’s Day treat at <<salonname>> with our V-Day Special! Full Body Massage, Facial & Mani for just £45. Call 0113 350 8230 to book!”

SMS messages have a great open rate of around 98%, so it’s a great way to directly market your customers. By using both the SMS marketing suite and the use of social media, you are massively increasing your chances of having a successful number of sales.

Selling

After all of your planning and preparation I’m sure it will all pay off when it comes to the day. As Valentine’s Day falls on a Friday this time, it makes it an even better opportunity to make the most of it, as you can extend the offers and deals to run until the end of Sunday and ensure that your calendar is fully booked!

I hope these tips will help you have a successful Valentine’s Day weekend in your salon! If you are interested in taking a look at the marketing suite on a free demo and trial then don’t hesitate to contact our team by either emailing info@salontracker.co.uk or calling on 0113 350 8230 and someone will be happy to help. 

Salon Tracker x

Christmas Look Book 2024: Top Trends for the Festive Season

The holiday season is here, and a Christmas Look Book can be your salon’s secret weapon for inspiring clients and boosting bookings. Here are some trends that can help you shine this season!

 

1. Glow All Season

For tanning salons, showcasing different tanning options such as spray tans, gradual lotions, and bronzing treatments is a great way to give clients a natural, sun-kissed look, perfect for holiday parties or winter getaways.

 

2. Feature Seasonal Salon Offers

Use the Look Book to promote holiday service packages, gift cards, and festive product bundles. Holiday packages that combine hair, makeup, and nails make perfect gifts or ready-made makeovers for holiday events. Showcase loyalty perks like discounts or points for the New Year to encourage repeat visits.

 

3. Inspire Winter Self-Care

Highlight seasonal treatments for winter dryness like hydrating masks, conditioning treatments, or scalp care. Suggest take-home products for clients to pamper themselves and keep their hair holiday-ready. Offering creams and including seasonal skincare tips, like moisturising routines to maintain an even tan is also great to offer clients during these colder months.

 

4. Showcase Holiday Hair Trends

Clients love fresh ideas for holiday styles! Feature seasonal colour trends like warm caramel highlights or icy blondes, along with festive hairstyles like glam curls, braids, and elegant updos. Add photos with hair accessories—like sparkling pins and jewelled headbands—to give clients festive style inspiration.

 

5. Promote Holiday Makeup Looks

Offer makeup looks that sparkle. Highlight classic red lips, smoky eyes with metallic shimmer, and bold glitter looks. Include mini-tutorials or tips to inspire clients to book a makeup session or try a new festive style.

 

We hope these tips gave you some ideas for what you can offer in your salon during the festive season!

 

Salon Tracker x

How To Prolong Your Tan

Want to maximise your tan to the fullest and keep your colour for as long as possible? This blog will tell you all about the tips and tricks we recommend to achieve your deepest and longest-lasting bronze ever.

Prep

The first step to achieving your desired tan is your prep. Making sure your skin is moisturised and exfoliated is proven to deliver a darker and longer-lasting tan. Dry skin can slow down your tan developing as it reflects light rather than absorbing it.

 

Accelerator

The second step is to make sure you are using a tanning accelerator cream. There are hundreds of different tanning creams on the market, but you need to make sure you are purchasing them from a trusted supplier so that you know they are safe for sunbeds. We recommend Bliss to our clients as they provide high quality creams at affordable prices. They are a trusted supplier and all their tanning creams are safe to use on the sunbeds.

Here is a link to their website: Bliss Direct Welcome to our World of Tanning

 

Minute Routine

The third step is to make sure you are using your minutes wisely. It is proven to have a darker and longer-lasting effect if you go on the sunbeds more often but for smaller amounts of minutes. For example, you will achieve a better tan from going on the sunbeds 3 times a week for 9 minutes each time rather than going on twice for 15 minutes each time.

 

Alternating Sunbed Types

The fourth step is to alternate the sunbed types you use. Using a laydown constantly leave you with white patches in places such as your armpits. Going on standups every now and again will help to give you a more even tan, leaving you without those white patches.

 

Shower Routine

The fifth step is to make sure you have a good shower routine. It is recommended that if you leave a couple of hours after your sunbed session before showering, you can achieve a darker tan that lasts longer. It is also recommended that your shower temperature should be lukewarm, as hot water can be known to strip your body of its natural oils.

 

If you follow all of these steps above, you should achieve your desired tan that lasts.

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Tanning Salon Starter Pack

Looking to open a new sunbed shop? Need some advice on where to start? Look no further. This blog will provide you with the four essentials you will need prior to opening so that you are prepared and ready to go.

Sunbeds

Arguably the most important step to opening a sunbed shop is the sunbeds. Not sure where to purchase your sunbeds from? We have three trustworthy suppliers that we recommend to our clients:

Cyrano: Cyrano - The UK home for sunbeds, lamps and tanning lotions

Tan Empire: Tan Empire brand new fully reconditioned sunbeds.Tanning Cosmetics

Sun and Health: Buy Lease & Hire Sunbeds, Infrared Saunas in UK – Sun and Health International Ltd

These suppliers sell a range of different sunbeds; differing in brands, types and technologies. They also cater for various different budgets, so no matter how high or low your budget is, there will be the sunbeds for you. If you have any questions, all these suppliers would be happy to help and give you more information. Their contact details are listed on their websites.

Timer Managers/ Token Systems

Once you have acquired your sunbeds, the next step is to decide how you are going to power them. Sunbeds can either be powered through a token system or a timer manager system.

Token systems are a cheaper alternative to timer managers. They are controlled by giving the customers tokens to power the beds. These tokens are slotted into the token box and each token is worth 3 minutes. This means customers can only go up in threes with their minutes e.g. 3,6,9,12,15 etc.

Timer managers can be controlled through the main box manually, or through Salon Tracker automatically. They are usually more expensive than token systems but their features justify the price. If you are on our Professional package, we offer T-Max and Sigma integration. This means if you have a timer manager powered by either of these brands, we can connect this to your Salon Tracker, so that when a customer is placed on the sunbed, (once the dress-down time is up) the sunbed will turn on automatically. Timer managers also allow for customers to go on the sunbed for any minutes, not just going up in threes like token systems.

If you are interested in purchasing a timer manager or token system, we have three trustworthy suppliers that we recommend to our clients:

Cyrano: Cyrano - The UK home for sunbeds, lamps and tanning lotions

Tan Empire: Tan Empire brand new fully reconditioned sunbeds.Tanning Cosmetics

Sun and Health: Buy Lease & Hire Sunbeds, Infrared Saunas in UK – Sun and Health International Ltd

If you have any questions, all these suppliers would be happy to help and give you more information. Their contact details are listed on their websites.

 

Sunbed Creams

Another element to consider before opening is if you are planning on selling any retail products. Most of our clients sell sunbed creams and sachets, to help accelerate their customers’ tans. Struggling to find a sunbed cream supplier? We recommend Bliss. Bliss is a trusted tanning cream supplier and sells thousands of creams ranging from budget to luxury. They also cater for different skin types, intensity and even tattoos.

Bliss sell these creams in bottle and sachet form. This means customers can purchase a sachet to try out a cream before committing to a bottle. We recommend selling both of these to give your customers more flexibility when deciding how much to spend on a cream.

Bliss Direct Welcome to our World of Tanning - UV Lotions & More | Bliss, Freephone 0800 801 760

If you have any questions, Bliss would be happy to help and give you more information. Their contact details are listed on their website.

Sunbed Cubicles and Shutters

If you're really wanting your salon to stand out from the crowd, one thing you could invest in is some modern shutters and cubicles. Sunbed Cubicles and Shutters  design and build bespoke cubicles to give your salon that 'wow' factor. With 23 years experience they're the UK leaders in this field and as well as being able to design these cubicles, they also have a wealth of knowledge on the tanning industry. To find out more get in touch with Andy on 0799066068 or the other Andy on 07462219505!

Salon Tracker

Last but not definitely not least, you will need Salon Tracker! We consider our software as a necessity to old and new salons. Most of our customers cannot imagine running their salons without us, as we make their day-to-day lives that bit easier. Our system caters for every type of salon, but we specialise in tanning. We have unique features such as minute tracking, T-Max and Sigma integration, stock management and staff permissions. These features make us stand out from the rest, and simplify the way you run your salon. 

We offer three packages:

Standard - £30/month +VAT

Professional- £60/month +VAT

Enterprise- £90/month +VAT

We also offer a free demonstration and two-week free trial of our software!

For more information about our software or to get booked in, either give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk and one of our team would be happy to help!

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