How can you stand out this Valentine’s Day

Many want to treat their loved ones on Valentine’s Day to something special. Whilst chocolates and flowers are still a popular choice, more and more people are looking for something special and a little bit different. Therefore, salons and spas can take a significant role in the decision making process if you play your cards right. Valentine’s Day also means that Mother’s Day is right around the corner, and with two gift-heavy holidays, there are plenty of opportunities to boost retail sales as well as appointments. If you are still reluctant whether your business should participate in the hype and need convincing, let me tell you what a commercial opportunity 14th February is. 

“In 2015 The Mirror estimated that people in the UK spent £1.6 Billion on the day of love; and the number is increasing every year. Meaning, there is a huge opportunity for businesses to join the bandwagon and offer something special for your customers.”

To get started, you can position your salon as a Valentine’s Day gift destination that is offering a variety of options, from treatments, workshops and retail items. This will remind people Valentine’s Day is coming soon. 

It’s a great opportunity for you to promote your offers and campaigns. If you are not quite sure where to start or don’t want to push your brand in people’s faces, we’ve come up with some ideas on how you can stand out without being too salesy.


Social Media Competition 

Getting your fellow followers involved in an engaging campaign is always a good idea. Social Media thrives from interacting with customers or those you might still have to convince. Therefore, offering them something that is fun and will benefit them often results in more profits for you, then you only posting sales heavy content.

Ideas such a selfie competitions refer a friend or competitions are great to get started. For example, you can think up a fun contest and entice your followers to give them a chance to participate. As prices, you can then give either treatments or retail gifts away (or both). Customers love getting things for you and therefore you’ll encourage them to come to the salon and potentially become a loyal customer to yours.


Show some love to your salon staff too

Whilst the love for your customers is important, it’s important to show your employees some love! While you’re on it, show how much you appreciate staff members for their contribution. This can be easily arranged and can contain anything from little chocolate kisses to vouchers.

However, you can also take things further and use the month of February for annual awards. Nothing shows your staff members more love than an award for their contribution. Sit down, think about each person’s individual achievement and come up with a fun way to present the awards. Linking this to gifts will motivate your staff throughout the year to give their best and work towards theirs goals.


Do something interactive

Run a workshop! Whether it be make up classes, beauty such as nail art, or something else. Activities people can book together with their friends, relatives or loved ones make a great group activity everyone can enjoy. You can run this throughout the month of February and March to give everyone an opportunity to take advantage. Obviously right after Valentine’s Day there is Mother’s day coming along, which is also a great opportunity to offer these activities.


Highlight potential Valentine’s Day Retail Gifts

Valentine’s Day isn’t always about flowers and jewellery. There are plenty of other options people can purchase that are linked to more thoughtful ideas. You can position what you sell as a potential Valentine’s Day gift. If you run special offers in February, customers won’t be able to resist. The trick is to promote it the right way. Try to cover for many price ranges to highlight the different gifts you’re selling. Another good idea would be to link retail gifts with the other ideas, such as workshops and competitions. Meaning, clients will be eligible for a prize draw for example if they purchase a retail gift during a specific period.



Valentine’s Day or not, it is important to make sure you’re delivering a great experience to your customers. We hope you’ve found these suggestions helpful and you’re well equipped for the day of love. As usual if you need help or have questions regarding this blog post please don’t hesitate to get in contact with us.


Salon Tracker x