I know
spending your Sunday doing anything other than laying in bed with Netflix on
and munchies at the ready might sound a little daunting, but its time to get
out of that winter hibernation mode and roll into the summer of success!
Sunday’s can be spent doing all kinds of things, but we’ve got a few ideas
lined up to help give you that little boost of motivation when you need it
most.
I’m not
saying you should spend every hour of every Sunday rattling your brain and
completing your full years marketing plan in one sitting, but maybe 3-4 hours
of every Sunday will help you stay on track and not leave you in a hot sweat
when you realise you’ve come to the end of last quarters plan and have to
quickly form the next quarter, brief with your staff and create an action plan
all in 2 hours.
Fun
motivation fact? – Doing 4 hours of planning near enough every Sunday is the
equivalent of 160 hours… and that’s
including 8 Sundays off to do whatever you like. Imagine what you could achieve
in 160 hours!
So,
first things first. If you want to make the most of these valued days off, wake
up early… ish. Be up and ready for 10am at the latest. Make yourself a hearty breakfast,
lots of spinach, protein, fruit to give you the energy you’ll need for the day.
This way, the day will feel longer and you’ll have time for your own relaxation
and free time, especially now that the lighter nights are drawing in. See http://ow.ly/f26M30jb22e for ideas on a great Sunday
breakfast.
Secondly,
organise your space into a work-friendly environment. Nobody can concentrate in
a messy, unclean area because there will constantly be that voice in your head
saying “tidy up” which is the very least thing we want when focusing on our
businesses needs. Have a neat desk with some satisfying décor such as the mini cactus's that everyone raves about or some fresh flowers to set the mood along
with a stress ball to hand which will be most beneficial at the best of times. If a desk environment isn't for you, then take a seat on the sofa - there's no comfort like home comfort!
That’s
the basic necessities covered, moving onto managing your time. To get the most
out of the time you’ve got, a schedule would be useful. E.g., 10am-11am –
Marketing plan for the next 2 weeks, 11am-12pm – staff rotas for the
month,12pm-12.20pm break for a cuppa or bite to eat (breaks are essential),
12.20pm-1pm – social media post planning (Hootsuite is a good platform for
this) 1pm-2pm – wrap up, check stock levels, order stock etc. 2pm onwards… free
time! Relax, see some friends/ family, catch up on that series you’ve been
meaning to, go for a bike ride… the world is yours and you’ll find it so much
more enjoyable knowing you’ve got those tasks done that have been consciously
following you.
To remember:
An organised Salon is what keeps your staff happy and motivated, keep them
satisfied and the results will show!
And I’m
not going to overload you with too much information, but perhaps a brief on a
marketing plan would be helpful. I know the thought of creating marketing plans
may sound scary but there Are 5 key steps you should take to make it simple.
- Audit – Review a past time period (a year is usually best) and analyse the current marketplace, any potential and current clients and competitors, old and new. Look at you and your team’s abilities to identify any new opportunities and potential problems that may arise.
- Goals – Set realistic, SMART salon objectives. If you’re unsure on the meaning of SMART objectives, see http://ow.ly/KbL830jcemn for a better understanding.
- Approach – Use your audit to define an expansive approach and select your target audience.
- Implement – This is where your time management comes in. Form a day-to-day implementation plan full of in depth marketing activities, tools and channels.
- Evaluate – Set your KPI’s and put monitoring systems in place. These should be regular, monthly is always a good indicator.
Still struggling on how to create the perfect marketing plan? See
http://ow.ly/bmAg30jceYH to help you get a better idea.
And
that's a wrap, the perfect ingredients for a Satisfying Sunday!
Any
questions? Don't hesitate to contact us on 0113 350 8230 or via email:
info@salontracker.co.uk.
Salon Tracker x
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