Although it may seem like the summer holidays have only just
started, school is right around the corner again. For many parents, the summer
time can often be seen as a time to try get the best possible deals on new
uniforms, stationary and all the other countless school essentials. However,
for you as salon owners this time can be used wisely to attract sales and to
promote your business. Here are a few straightforward tips that you can use to
ensure that the ‘Back-to-School’ period is a successful one.
Promote to Parents
and Students
Everyone wants to make a good impression of their first day
back, meaning that many parents will be wanting to treat their child/children
to a ‘Back-to-School’ haircut. This gives you a great opportunity to attract
new customers or to persuade past customers to use your salon again. Promoting
offers and deals during this period is always a good way to receive more sales.
For instance, you may want to give out a discount to parents that have more
than one child having a haircut, but you need to make sure that the discount
isn’t too drastic. So, don’t be offering anything along the lines of ‘One
haircut, another free for siblings’, as this could damage your salon’s image in
the future as people will be expecting constant big discounts. Once students
reach sixth form and university they are eligible for student discount, so one
way to attract the older generation of students would be by giving a student
discount during this period. For example, you might want to offer 10% or 15%
off any treatments or retail products, this will definitely attract those
university students who are looking for the best deal with their low student
finance.
Freebies
Not all children are jumping with joy when their parents
announce that they are going to the hairdressers for their annual back to
school haircut. So, a good way around the tantrums would be to provide
freebies, such as sweets or toys, which you can give out either before whilst
waiting or once they have had their haircut.
Competitor Research
Many children and teenagers will want their haircut and
style to follow the latest trends, therefore it is important that you complete
research prior to this busy period, as this will give you a head start and a
better insight into these latest trends. You should also look at other salons,
especially in your local area, as this will allow you get a sneak-peek at what
other owners are doing. This will not only give you inspiration, but it will
also mean that you will be able to think of ways in which you can be different
and unique to beat off competitors.
Now that you have all of your ideas together, you need to
create a plan on how you will target students and parents. The best, and
cheapest, way to promote your salon and latest offers would be through social
media, it’s a great platform for you to engage with new and previous customers
and persuade them to come to your salon. Although it will cost you to use this
method, another great way to contact your customers would be by sending text
messages, as this will allow you to directly contact specific customers, which
is perfect for the Back-to-School season. Our Salon Tracker Software allows you
to directly send text messages to clients, with the marketing feature, from
this we have been able to see a great reaction when used correctly. A more
traditional method of promoting your salon would be by using email, although it
is free, email isn’t as successful as the previous two. However, it is still a
good method that you can use to target specific customers that will be
intrigued by these deals.
We hope that you found these ideas helpful, and that you
will be able to use them to benefit your salon. If you have any questions or
want any more information on how our Salon Tracker software could help with
your salon management and to maximise sales, then don’t hesitate to contact us
on 0113 350 8230.
Salon Tracker
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