Mother’s Day Marketing Ideas –Make it special

Mother’s Day - Every year we celebrate all the contribution and work our mothers have done for us and this year isn't any different. 

The lead up the day always presents incredible opportunities to boost sales for most businesses; especially for salons, this great opportunity should not be ignored! Hence, why many salon owners join the cause to drive business forward and increase revenue. If you offer something special and unique, you help the customer’s buying decision and make it easier for them to choose your business over others. In the end, why should they purchase from someone else if you have the better offer. So be creative, unique and put some effort in to stand out.

Often salons, spas and florists are the first places to come in mind when thinking about mother’s day gifts. It also means that everyone around you will likely do the same. If you want to stand out and be picked by the customer, you need to think of something else, something unique. 

I know it is easy to say all these things than to put into your ideas practice. That is why we have created some examples for you on how you can promote sales over the next few weeks, leading up to Mother’s Day. 

Discounts: This is old news, but discounts always work. Research have proven that buying behaviour is heavily influenced if there is something special on offer. 

Have you thought about customising your discounts though? How about a ‘Children Only’ discount week or a ‘Daddy’ Discount week. This can attract children who are looking to spend their pocket money on a mother’s day gift but do not have unlimited funds available. Offering products just for children. With a discounts, it will motivate them to consider and choose the right one. You can even offer consultation and have a special shelf for them to choose their gifts from to make it even easier for kids to get something nice for mummy.

Create special moments: Create meanings and memories behind products, instead of wrapping items ‘just’ nicely. Don't get me wrong, a nice looking gift will always be appreciated but why not think of offers that include special treatments for two, such as a mother daughter or mother/son time at the salon. Instead of husbands, kids or partners buying products, they can also purchase a luxury treatment as a 2 for 1 offer that will only be available in March/April. This will encourage them to spend quality time together and make new memories. 

You can even come up with special event names, such as ‘Mum and Me’ or ‘Mum treatments’, ‘Mother and child’…and announce it on your social media and website.

Use the web and social media: There are endless opportunities on the internet. Social media is especially good to reach out to younger audiences and target them in particular. Make sure it is relevant to your business and something that interest lots of people. You can create gift guides on social media for example. These ideas can be a mix of your own products and inspiration from other websites. Being visible online gives customers the chance to share, like and talk about your business. In return, others may discover you through your followers and become new customers, and therefore purchase from you. 

You can run a favourite gift of the week campaign where a member of staff introduces a treatment or product. The same thing applies to your website. If you update your website with fresh, relevant content, it will help you to stand out of the crowd.

Another great way to make yourself visible online is through targeted advertising. You can use ads and run special campaigns for people close to your business. Why not run a ‘Mother’s day gift’ campaign for new customers and use Facebook to advertise it on.

Last Minute campaigns for him: There are always some last-minute panics when husbands and partners (no offence guys) are frantically trying to find a present the day before Mother’s Day, or even on the day itself. Use this opportunity and host a special ‘late evening shopping’ or 'early morning' event for them. You can invite them via text or social media, which is quick, and to the point.

The event itself can be anything from a specific evening to a popup event where they can purchase gifts, get free consultation and get gifts nicely wrapped as well. All they have to do is place the order, choose what they want and take it home. Alternatively, if they rather wish to give treatments and voucher you can also have someone there to help with the decision-making. It’s easy and hassle free so that they can treat mums to something special, with a little bit of help from the salon.


Help with DIY: A unique twist on the usual beauty present is definitely handmade gifts or gifts that involve action. These options are usually on top of the list for mothers. Now, there are some creative ways you can get involved in this. Why not offer some events children or spouses can buy mothers that they can attend, either together or alone. This can include fun things such as ‘Beauty Products Making’ or ‘The Art of Contouring’ Masterclass. Think what your salon specializes in, what resources you have available and how you can offer that to your customers.

We hope some of our tips are useful and you got some ideas on how you can boost sales this Mother’s Day.

Salon Tracker x