· Bulletin marketing…and by that we mean quick and to the point. The simple option here would be SMS promotions, as 9 times out of 10, your clients won’t even know the date of mother’s day and therefore by dropping them a little reminder this might just increase your chance of custom! You could equally send this via a newsletter, especially if you run these weekly, it could be your Mother’s day edition where you list all your discounts for the upcoming event.
· Competitions! Do you have social media sites? If so, a competition is a quick and easy way to, 1-generate awareness of your salon on social media, and 2-get people talking. Social media sharing is a great way to promote the salon, especially around an event and the more content you can create, the better your chance of receiving a greater social following, something that is also great for your SEO!
· Gift Wrapping Service. OK, so this would only apply to anyone who sells retail products within the salon but still, a creative add-on is always popular with the male population, as (no offence guys), sometimes shoving a present in a bag just isn’t quite good enough! So offer the chance of gift wrap either for an extra pound or even as a free good-will service. Another great way that you could utilise this is to team up with a local charity, so that all the £1’s go to your chosen fundraiser, a great chance to bag yourself some free PR and also to improve brand reputation.
· Freebie choccies or beauty product samples. Anything that will stand you out from your competition as a reminder to clients and to promote their return! It could be that for all clients who are redeeming a mother’s day treatment, they are entitled to free chocolate with their tea/coffee and they get a small beauty sample on the way out. Samples are a great way to also encourage retail investment, as a bit of a ‘try-before-you-buy’ strategy.
· Group treatments, these are a good idea if your clients are siblings to all girls and they want to treat their mum as a joint gift. For example, one offer might be 25% off for a family treatment. This could be sold as a bulk package of a particular treatment, which for example might be eye brow waxing for the beauty salons, or it could be for a massage in spa’s, or a blow-dry in hair salons, etc. etc.
· Do you offer gift vouchers or discount coupons in the salon? If so, these are always a winner when a client isn’t too sure what to get their mum and especially a good one to push to the male market! Make a point of promoting these using your SMS marketing tools or simply by raving about them on your social media statuses. You can even go back-to-basics when promoting gift vouchers, as they are a good add on to advertise at the till point or on decals around the salon. It could even be used as a little staff incentive among the team…try setting each team member a little target and run a fun competition of ‘whoever sells the most gift cards out of the team wins themselves a FREE treatment or a bottle of wine’! A good way to keep team morale boosted and also to keep those profits on the up!
We hope some of our tips come in useful to you and you have a best-selling Mother's Day!
Salon Tracker x
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