Viral Beauty Products on TikTok Shop

TikTok is one of the largest social media platforms to date. In September 2023, TikTok launched TikTok Shop. In just over a year, TikTok Shop has made just over $11 billion in GMV, making it an extremely successful move for them. It has never been easier than to watch videos on TikTok and have the product the creator talks about linked on the video and purchased in the same app. This blog will tell you all about the latest trending beauty products on TikTok Shop, which you can take into account when recommending and deciding which beauty products to stock at your salon.

 

Tanning

Supre Tan – Go To Black: This sunbed cream is arguably the best on the market. It is known to make you several shades darker after just one use. TikTok Shop alone has sold over 15,000 of these and it has a rating of 4.8/5 stars. These are currently priced at £24.97

Supreme Tan – Intensifying Cream: This is one of the newer creams on the market but thanks to TikTok, it has gone viral. The Supreme Tan Travel Size Tanning Bundle has just under 13,000 sales on TikTok Shop alone and has a rating of 4.6/5 stars. This bundle is currently priced at £12 but the full size cream is £20 and the gel is on sale from £25 down to £19.

2bTanned –  Intensifying Soft Gel: This sunbed cream is also fairly new to the market but has gone viral all over TikTok. 2bTanned formulated this gel due to feedback about how customers wanted to have the same results as their other gel but feel less sticky after application. It has so far sold over 10,000 units and has a rating of 4.8/5 stars. These are currently priced at £25.

 

Beauty

P.Louise – Bad B*tch Energy Lip Duo: This product is one of the top selling products in the history of TikTok Shop. This lip duo includes a lip conditioner and a lip oil to leave your lips soft and glossy. It comes in a range of different scents and the packaging is what makes these stand out. Over 1.4 Million of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently priced at £18.

Made By Mitchell – Blursh: Blursh is an affordable liquid blush that has taken the internet by storm. It comes in a range of shades suitable for every skin tone. Over 685,000 of these have been sold on TikTok Shop with a rating of 4.8/5 stars. These are currently on sale from £14 down to £8.

Hair

Nature Spell – Rosemary Oil: This hair oil went viral last year and is still a staple in most people’s haircare routine. It is great for hair thickening, length and overall strengthening. There has been over 780,000 of these sold on TikTok Shop with a rating of 4.7/5 stars. These are currently on sale from £8 down to £7.20.

Give Me Cosmetics – The Full Haircare Set: This haircare set is the ultimate bundle which includes everything you need to look after your luscious locks. It includes a shampoo, conditioner, hair mask, hair repair cream, hair serum, and heat defense spray. Over 82,000 of these have been sold on TikTok Shop with a rating of 4.7/5 stars. These are sold for £22.50 but are worth £71 individually.

 

All of these products are best-sellers on TikTok Shop and are the latest and greatest to add to your beauty collection. Visit TikTok Shop to have a look for yourself and maybe you will take these into account when deciding which beauty products to recommend and stock at your salon.

Salon Tracker x

Feature of the Month: Free data conversions of other systems

Although we might not like to admit it, there are other software companies out there. Here at Salon Tracker we are happy to convert your data free of charge from any other software company.

We understand that the process of switching software providers can be stressful and sometimes over complicated, you’ve probably got months or years worth of customers information on your current system and the last thing you want to do is re-enter all your clients into a new system. That’s where we come in!

Our data conversions typically allow us to bring across:

•  Customer names
•  Customer notes
•  Customer services (Such as existing minutes)

There are 3 simple steps involved in us converting your data:

Step 1

First, we need a copy of your data. Sometimes this involves us connecting to your PC and taking the data ourselves, other times the data can be encrypted or stored within a location we don’t have access to. If this is the case you would need to speak to your current provider and ask them to get the data for us, hopefully they’ll be nice enough to let you have it!

Step 2

We will test the data on our end to make sure we can definitely convert the data, if this is the case we will go ahead with the full conversion. Once we have completed the conversion, we will test import it into Salon Tracker and compare it to the existing data to ensure that it has copied over correctly. This step will often take up to 3 days, it just depends on the scale and size of your database.

Step 3

Finally, we will import the data onto your new Salon Tracker system and then check it through with you again to make sure it's all correct! It works best if we can do the conversions at the start of the week and import it before the end of the week to ensure that you have a couple of working days to use and test the data.

If you are interested in moving over to our software from your current provider, we offer the data conversion free of charge. Feel free to call on 0113 350 8230 to discuss your data conversion and see all the benefits of introducing Salon Tracker software into your salon!

Salon Tracker x

Ways to Optimise Your Salons’ Finances

Optimising salon finances requires a strategic approach to maximise revenue and minimise costs. One effective way to boost repeat business is by offering membership programs. These programs incentivise customers to return regularly in exchange for discounts or exclusive perks. Memberships not only increase customer loyalty but also provide a predictable income stream, which is crucial for long-term financial stability.

Another impactful strategy is to implement online booking systems. This can significantly reduce no-shows by offering clients reminders and easy rescheduling options. No-shows can be a major drain on revenue, and providing a convenient, user-friendly booking system encourages clients to stick to their appointments, minimising lost income.

On our Enterprise package we offer your own unique online booking link where your customers can book in. We also offer the option for customers to be able to purchase your services from their online account bringing you more revenue even when your salon is closed!

 

To attract more clients during slower periods, salons can introduce promotions or discounts during off-peak hours. Offering time-limited specials or discounted services during these quieter times can help fill empty slots that would otherwise generate no revenue. It's a smart way to keep staff busy and maximise the utilisation of resources.

 

Regularly reviewing and planning your expenses is essential for managing costs effectively. By keeping a close eye on overheads and recurring expenses, you can identify areas where you might be overspending and implement adjustments. For example, cutting back on unnecessary purchases or negotiating better terms with suppliers can significantly lower operational costs.

 

Managing energy consumption is also a simple but often overlooked way to save money. For example, turning off light switches in unused rooms when not needed can help lower your electricity bill. Implementing energy-saving practices where possible can contribute to long-term savings.

 

It's also worth considering if any equipment or supplies can be sourced from cheaper suppliers. Regularly researching market options and renegotiating with vendors may yield better deals, helping you reduce costs without compromising quality.

 

Finally, a crucial step in optimising finances is to regularly evaluate your pricing structure. Raising prices might be necessary to cover rising costs or reflect the value of your services. Even small price adjustments can make a big difference to your bottom line, so ensure your pricing stays competitive while supporting your profit margins.

We hope this blog helped you with some ideas on how you can optimise your finances and continue bringing in revenue for your salon!

 

Salon Tracker x

Enterprise Features on Salon Tracker

This weeks blog is going to focus on how our customers have benefited from upgrading to our Enterprise Subscription. 

For those of you who aren’t aware, our Enterprise Subscription includes our Online Booking and Siteview features, as well as access to Cloud Storage. 

Over the course of the past few months we have had numerous customers upgrading to the Enterprise package, specifically for the ability to use Online Bookings.

Because who doesn't love the idea of getting bookings in even when your salon is shut?

Online Bookings

Our customers see a significant growth in bookings when they introduce the online booking system into their salon as, naturally, online booking offers customers the flexibility of being able to book an appointment at any time of the day. There are several other benefits of introducing an online booking system, such as reduced phone calls and emails, as customers are able to book at their own accord instead of contacting you and your team. For those of you that own Tanning Salons, customers are able to see their remaining minutes on their account. Customers also have the ability to see your opening hours and an interactive map view of where the salon is for those that may not have visited before.

Siteview

Our Siteview feature is one that has been useful to our customers for years now. With this feature you are able to view all your customer records, your calendar  and even generate all your reports so you can view your sales from the comfort of your own home. We also offer the option to book, edit and cancel bookings straight from your phone through Siteview. 

This feature is perfect for all salons, so that if you get messages away from the salon you can still book clients in. Further, for anyone with self-employed stylists or beauticians, it can be set so that they can only view their own columns on the calendar, ensuring that double bookings aren’t being added. The calendar view will also allow employees to view their working hours, this is great for those of you that work in a rota format, as employees can quickly and easily check what days and times they’re working.

The Siteview app is ideal for taking a quick overview when you’re away from the salon, enabling you to look at a dashboard of the days takings, bookings and customers, as well as being able to see the reports.

Cloud Storage

With the Enterprise package you also get cloud storage. This means that if anything were to happen to your PC or laptop your data would be safely stored on the cloud where we can restore it for you on a new Salon Tracker. This is great for if you run into any trouble. You just have to make sure when shutting down Salon Tracker that your data is synced online.

Multisite


If you are a multisite, the Enterprise package is the perfect option for you! With Enterprise you are able to link your sites together so customers can use their minutes in any of your salons if you so wish.

If you have 3 or more sites you are also entitled to a free HQ when they are on our Enterprise package. This means you can access all of your sites on Salon Tracker to see your bookings, takings and reports. This is great for when you are unable to head into the salons and need to see what's going on!

If you would like to take a look at our Enterprise package in further detail don’t hesitate to contact us to get booked in for a free demo and trial on 0113 350 8230, or alternatively you can email info@salontracker.co.uk.

Salon Tracker x

Halloween Marketing Tips

 

As it is October, the spooky season is upon us!

Halloween is a delightful time of year where people come together and bond over all things wicked and wonderful. 

In this blog, you will learn some tricks and treats of the trade and how to implement the Halloween spirit into your salon and get your customers into the spooky mood.

 

Decorate your Salon

In order for your customers to get into the Halloween spirit, the first step is for you to decorate your salon accordingly.

This means pumpkins, cobwebs, ghosts, skeletons, you name it! 

You could also leave a bowl of Halloween sweets for people to take as they leave, and have a Halloween music playlist playing while the salon is open, to really get your customers into the spirit. 

If you are really wanting to take this year’s Halloween to the next level, you could request that staff come in with Halloween makeup and Halloween outfits! 

Halloween decorations is a great way for your salon to keep up-to-date with the season and show your customers that Halloween is a fun and frightful time of year.

Halloween Offers & Promotions

Running Halloween offers and promotions is a great way to boost your sales and get booked up during the spooky period. 

Offers such as devilish discounts, freakish freebies or rebellious refer a friend schemes are some ways that you can encourage your customers to get into the Halloween spirit. 

This will help to increase your revenues and profits and also get your current customer base spreading the word to their friends and family, potentially resulting in new customers!

 

Halloween Social Media Posts/ Email Marketing

In this day and age, you are able to share your thoughts and ideas with thousands of people at the click of a button. 

Why not use this to your advantage at this time of the year? 

Start creating Halloween themed social media posts and stories to show your current customer base and potential new customers that your salon is participating in the spooky season! 

You could post how you’ve decorated your salon to show your customers you are participating in Halloween, or you could post your Halloween offers and promotions to remind your customers these are running and how long they are running for so that they don’t miss out. 

You could also send out Halloween emails to your customers, reminding them of these offers and link your social media handles to the emails for customers to take a further look into these.

 

All of these methods of marketing are great ways for your salon to prepare for the Halloween season. Your customers should leave your salon feeling ready for the spooky season!

Salon Tracker x

How to Maintain a Sun-Kissed Glow: Autumn 2024 Look Book

As the leaves change and the air turns crisp, it’s easy to miss that radiant summer glow. But just because summer is over doesn’t mean your tan has to be! Autumn is actually the perfect time to keep your skin looking beautifully bronzed—without worrying about damaging sun exposure. Let’s dive into how you can maintain that gorgeous, sun-kissed glow all season long, effortlessly.

1. Offer sun sessions for a Flawless Glow

As the days grow shorter and cooler, spending time in the sun isn’t really an option. That’s where tan beds come in!

At your salon you can showcase the opportunity to give your customer the perfect bronze tan —whether you want a light, subtle glow or a deeper tan that looks like you just came back from vacation.

 

2. Extend Your Tan with Tanning Lotions

To help your tan last longer, we recommend using a high-quality tanning lotion. Hydration is key when it comes to maintaining a glowing tan as dry skin can lead to faster fading and uneven patches. In your salon you can offer a variety of lotions that not only hydrate your skin but also help your tan stay fresh and even!

Pro tip: Let your customers know that they should exfoliate before applying your tanning lotion! It’ll help remove dead skin cells, allowing the cream to go on smoother and their tan to last longer.

 

3. Autumn-Ready Skin Prep

Your skin changes with the seasons, and autumn is the time to shift to more nourishing and hydrating products. After the sun-soaked days of summer, your skin might be feeling a little dry or damaged. The cooler air doesn’t help, either! Salons can offer rejuvenating body treatments and facials that are perfect for prepping skin for a long-lasting tan.

Offering treatments or products in your salon with ingredients like aloe vera, shea butter, and vitamin E is great during Autumn. These ingredients will replenish and repair their skin during these colder, dryer months.

 

4. Embrace the Warm, Autumn Glow

One of the best things about autumn tanning? The warm, golden tones that complement autumnal fashion so beautifully. Whether you’re layering cosy sweaters or rocking a new lipstick, that hint of bronze on your skin will make everything pop.

We love pairing a fresh tan with rich autumn colours like burgundy, mustard, and olive green—hello, ultimate autumn vibes!

 

5. Pamper Yourself with a Seasonal Spa Day

Why not treat yourself to a full beauty refresh this autumn? Pair your tanning session with a hydrating facial, a body scrub, or even a mani-pedi for the ultimate seasonal self-care day. You’ll leave feeling refreshed, glowing, and ready to take on all the autumn activities with a radiant complexion.

 

If you are interested in getting booked in with us for a free demonstration or 2 week free trial of our software then just give us a call on 0113 350 8230 or drop us an email at info@salontracker.co.uk!

Salon Tracker x

Autumn Marketing Tips for your Salon

 

As today marks the first day of October, it is now officially autumn! Autumn is one of those seasons that you either love or hate.

Autumn lovers will be wrapping up in their warm fleece-lined coat to go for a walk in the park, watching the golden leaves fall from the trees with a hot chocolate in their hand.

Autumn haters will be sat inside longing to go back in time to relive their best Summer moments.

Whether you are an autumn lover or hater, this blog will give you some tips on how to get your salon ready for the cosy season!

 

Tip 1 – Decorate your Salon

Get your customers to be on your vibe by decorating your salon with autumn decorations.

This could be some artificial leaf garlands, artificial pumpkins, fairy lights or anything that gives you that autumn aesthetic!

If you offer complimentary drinks to your customers, try purchasing pumpkin spice, ginger or chai powders/syrups, for them to spice up their usual coffee or hot chocolate and to get in the autumnal spirit.

Tip 2 – Autumn Offers

Autumn may mean feeling blue for some, so what better way to cheer up your customers than having an autumn offer!

This could be a discount on sunbed courses or extra free minutes when purchasing a course if you are a tanning salon, for customers to prolong that summer tan so they can still get their vitamin D, which is a mood boosting vitamin.

This could be a discount on beauty services or a free product when booking a beauty service if you are a beauty salon, to give your customers that confidence and serotonin boost.

 

Tip 3 – Getting Prepared!

As calm as the autumn season may be, there is also a hectic season just around the corner from this, Christmas.

Christmas in the salon industry is one of the busiest periods, as everyone is wanting to book appointments to look their best for the most wonderful time of the year.

Now that summer is over, this is the perfect time to start taking bookings for the Christmas period.

Posting on your social media accounts encouraging your customers to get their Christmas appointments booked in is a great way to remind them to book in advance to guarantee them a slot at their desired date and time.

If you still have some Christmas openings nearer the time and you want to get them filled in, try posting your available slots on your social media.

This will allow for more potential customers to easily access your availability and choose a time that suits them.

 

All of the tips above will guarantee to get your customers into the autumn spirit!

 

Salon Tracker x