How to convert a walk-in customer to a loyal client!

A question at the forefront of salon owner’s minds is ‘how do you add value to ensure a loyal client?’ 

There are several marketing strategies that your salon can use to get people through your door, but what's important is making sure they come through it again. This means retaining the volume of new customers you get in the salon as a result of the better marketing, salon renovations, offers or whatever it is that your doing to get fresh friendly faces in your salon. 

 With the power of social media and Salon Tracker's SMS and email marketing feature  

A main aspect of running a business is running the hype of your business. If you cannot shout about your offers and promotions then how can you expect others to? 

Besides the techniques such as refer a friend schemes and new customer loyalty vouchers, here are a few friendly pointers to remember when consolidating your message with clients… 

• Personalise messages- Entering a customer’s name into an email is more likely to increase click through rates and loyalty, get this information by capturing as much client data as possible with Salon Trackers customer information cards. Our software provides a great marketing feature enabling you to tailor your marketing messages to a various customer types in your salon. Turn those once in a while customers to consistent visitors by using the SMS and marketing feature to draw them in with exclusive deals or loyalty schemes which can be promote using SMS or email marketing.

• Be consistent- Emails and texts should go out to customers on a consistent basis, whether its once a month or once a week ensure there is a structure to your marketing. Of course not everyone takes advantage of the deal or promotion in the message but customers will take a mental note that you do have consistent marketing promotions and deals available should they want to use them as customer loyalty is created by heightened familiarity. 

• Use client purchase history- Marketing products to a client’s purchase history is a brilliant way of utilizing information as you know at some point or another they have expressed interest in this product. Research has shown that emails are more likely to be read if they are of relevance to the reader, so make content informative through a friendly tone. 

 • Aesthetics- Well-chosen imagery, logos and colour enormously enhances a messages impact by distinguishing your company from competitors and making it pleasing on the eye, get set up on our enterprise package to have your online booking web page with complete customised colours and logos for your salon implemented on the site.

 • Short and Sweet- Due to the high popularity of short form content and an increase in low attention spans, do not overload your messages and email, keep them short and straight to the point, include emojis, bold lettering and enticing titles to stand out.

 • Undertaking a loyalty scheme- providing new customers with discount vouchers encourage customers to return frequently to get that ‘tenth tan FREE!’

Contact us

If you would like to know more or want to have a chat with a member of the sales team please call on 0113 350 8230 or email info@salontracker.co.uk

How Can Your Salon Be More Secure?

In today's digital age, it's crucial to protect your salon from cyber-attacks like ransomware. But what exactly is ransomware, and how can you keep your business safe?

Understanding Ransomware

Ransomware is a type of harmful software that locks you out of your computer until you pay a ransom. It's often spread through fake emails or attachments, and it can wreak havoc on businesses, including salons.

Protecting your Salon with Salon Tracker

Salon Tracker is designed to keep your data safe. It's installed directly on your computer, so you don't always need an internet connection. Plus, if you're using our online features, you can be assured that your data is securely stored in our cloud system.

Simple Security Tips

Be careful with your personal information online. Think twice before sharing it.

Keep client data safe and only share it with trusted team members. Delete it securely when necessary.

Protect your computer with strong passwords and keep your software updated.

Be cautious when downloading anything from the internet and avoid opening suspicious attachments on emails.

Salon Software Features

Salon Tracker offers extra security features like Secure Shell, which limits staff access to non-business websites. You can also create separate logins for your team and control what they can do within the system.

Get Help When You Need It

If you're unsure about keeping your salon safe, reach out to us. We're here to help with any questions or concerns about security.

For assistance, contact us at info@salontracker.co.uk or call 0113 350 8230.

By taking these steps and using Salon Tracker's security features, you can protect your salon from cyber threats and keep your business running smoothly.

Salon Tracker x

May Day Marketing!

Tanning season is well and truly in full swing right now and what better way to keep footfall in your salon high than marketing your salon to new and existing customers? In this blog we will be sharing our best tips and tricks on how you can use different forms of marketing to help your salon stay booked and busy.

 Social Media

One of the most popular, and cost effective, ways to market your salon is through your social media accounts. For the past 10 or so years,  Instagram has been the platform of choice in the salon industry. Instagram is great for interacting with both existing and potential new customers and also sharing news regarding new offers and new products that you may be introducing.

In recent years, TikTok has also become a firm favourite amongst salon owners with many choosing to share short videos on that platform. 

Some potential video ideas for your salons TikTok could be:

·       A behind the scenes on what it takes to run and work in a salon

·       Informative videos from industry professionals educating customers on safe practices within your salon

·       Tips and tricks for how to get the most out of the services you offer

By posting on social media platforms, this gives your salon a more friendly and welcoming vibe and will encourage customers to pay you a visit.

SMS

A way you can market your salon to your existing customers and try to encourage them to keep returning to your salon is through SMS or text message marketing. Text message marketing is one of the most successful marketing channels to use with these messages getting a 98% open rate.

In Salon Trackers intelligent marketing suite you can create personalised filters and pick and choose what customers you would like to send your marketing campaigns to. 

An example of a message you could send from the intelligent marketing suite using the personalised filters is:

Filter :

Customers who haven’t had an appointment in the last three months.

Message :

Hi <<Forename>>

We miss you!

Come in the salon this bank holiday weekend for a free sachet of cream when you buy a course!

<<CompanyName>>

Email

Another way you can use our intelligent marketing suite is to do email marketing . This works in a similar way to the SMS marketing where you can use the filters to choose who you want to send the email campaign to. After you have filtered out these customers you can then either connect your Mailchimp account to Salon Tracker and sent the campaign through there or you can export this list off emails into an CSV to upload into any other email marketing platform of your choice.

If you have any questions about anything mentioned in this blog or if you would like to get booked in for a free demonstration and two week trial give us a call on 01133508230 or enquire here: www.salontracker.co.uk/freetrial

 

Salon Tracker x

Enhance Customer Experience and Security with Our New QR Code Scanner!

Are you ready to take your salon's customer experience to the next level? Then look no further than our latest innovation – the QR code scanner available soon for only £99 + VAT! Designed to streamline booking processes and enhance security, our QR code improves the way you manage appointments and interact with clients.

How does it work? It's simple yet incredibly effective. Through your customer's online booking profile, they will have their own customisable QR code. This unique code can be used in-store with our scanner. Once scanned, it automatically pulls up the customer's client card, providing you with instant access to their booking history and preferences.

Need more convincing? These are the ways our QR scanner will upgrade your salon.

Effortless Booking Management: Say goodbye to manually searching for client records or searching for bookings. With just a scan, you can access all the information you need to manage appointments seamlessly. Whether you need to add a new booking or edit an existing one, it's all right there at your fingertips.

Enhanced Security: Protecting client information is important in all salons. Our QR code scanner adds an extra layer of security by ensuring that only the authorised account can access client data. Plus, with each customer having their own unique QR code, the risk of wrong services being put on someone else’s account or others services being used is significantly reduced.

Time-Saving: Time is precious, especially in a bustling salon environment. By streamlining the booking process, our QR code scanner helps you save time and serve more clients efficiently. Spend less time on administrative tasks and more time doing what you love – making your customers look and feel fabulous! 

If you would like any more information on this feature or would like to book in for a free demonstration and two week trial then please do not hesitate to get in touch on 01133508230 or enquire here: https://www.salontracker.co.uk/freetrial

Salon Tracker x

T-Max and Sigma integration using Salon Tracker

Choose our Professional or Enterprise package to be able to use our T-max and Sigma integration feature!

Fed up of tokens or the front desk full of paper cards? By having a T-max manager to control your beds you can stop, start, reset or transfer minutes on the sunbeds from the shop computer and saves time by letting go of the tedious cards and tokens.

This works by plugging your timer manager into the PC using a USB to serial cable. With this you can send tanning minutes straight through to the sunbed from your PC. This reduces work load, and also makes it easier to track how many minutes each bed has done for when you need to retube your beds! This feature also lets you set bespoke, dress down and cool down times for your beds. 

Please note:

If you are an existing customer who uses our T-max integration, we recommend first turning on your beds, then your T-max box and finally your Salon Tracker on a morning. This will help to connect the T-max to the Salon Tracker correctly.

If you have issues with your T-max connecting then please refer to our help guides on our website or give us a call on our support line 0113 350 8230 and one of our team will be able to help. Our customer support opening times are Monday - Friday, 9:00 - 5:00.

Salon Tracker x

New Feature: Online Chat

We have exciting news! With our new update, online chat is available straight from your desktop as well as from the Salon Tracker application.

At Salon Tracker, we are always striving to create a seamless experience for our customers, and with the advancement of technology comes the advancement of Salon Tracker, with online chat.

Online chat is a great way to contact us for any questions or support that you may need! Our trained technical team monitor the chat during our working hours, making sure to answer any quer
ies that you may have! Since it launched, the online chat has been successful at quickly resolving any questions that you may have, meaning that you can focus your attention on your customers!

As the busy season begins, you may find yourself too busy to be on the phone, so you may want to just drop a message in the chat, making it easier for you to continue serving your customers, keeping them happy.  You can even use our online chat through your smartphone by going to our website and clicking the chat icon, making it easier than ever.

Studies show that 63% of consumers prefer using online chat as a channel of support communication. Online chat is a more convenient way for you to get in touch with us, with fast response times so that you won't need to wait on hold! Having the messages written out can help with having a better understanding the information given, resolving your query faster and more efficiently!

If the online chat icon does not appear on your desktop or in the help section in Salon Tracker, please contact us to update your software.

If you haven't tried our online chat already, try it next time!

Salon Tracker x

5 Essential Tips for Running a Successful Salon

Running a successful salon requires more than just technical skills – it’s about creating a great experience for your customers and effectively managing your business. 

Here are five key tips to help you thrive in the salon industry!

Invest in trained staff

Your staff are the face of your salon. Hiring trained professionals not only ensures quality services but also boosts your confidence in what your salon offers. Clients appreciate expertise and professionalism, so investing in skilled staff members is crucial for building trusty and loyalty.

 

Utilise Strategic Marketing

 In order to attract new clients and retain existing ones, effective marketing is essential. Use various marketing strategies to promote your services, including special promotions and offers. Utilise social media, SMS and email campaigns to expand your reach and keep your salon top of mind.

 

Stay Organised with Salon Tracker

Managing bookings, appointments, and client information can be overwhelming without the right tools. Implement a salon management software like Salon Tracker to streamline operations. This software helps you to stay organised, manage schedules efficiently, and maintain client records seamlessly.

 

Define your USP

What sets your salon apart from the competition? Identify your USP – whether it’s a personalised service, unique ambiance, eco-friendly products, or exclusive treatments. Highlight this USP in your marketing efforts to attract clients who resonate with your salon’s unique offerings.

Create a Welcoming Atmosphere

The ambiance of your salon significantly impact the overall customer experience. Ensure your salon is clean, well-maintained, and has a welcoming atmosphere. Pay attention to details like lighting, music, and decor to create a relaxing and enjoyable environment for your clients.

Implementing these tips will not only enhance your salon's reputation but also contribute to the growth and success of your business. By focusing on professionalism, effective marketing, organisation, differentiation, and customer experience, you'll be well-positioned to thrive in the competitive salon industry.

Salon Tracker x