May Day Marketing!

Tanning season is well and truly in full swing right now and what better way to keep footfall in your salon high than marketing your salon to new and existing customers? In this blog we will be sharing our best tips and tricks on how you can use different forms of marketing to help your salon stay booked and busy.

 Social Media

One of the most popular, and cost effective, ways to market your salon is through your social media accounts. For the past 10 or so years,  Instagram has been the platform of choice in the salon industry. Instagram is great for interacting with both existing and potential new customers and also sharing news regarding new offers and new products that you may be introducing.

In recent years, TikTok has also become a firm favourite amongst salon owners with many choosing to share short videos on that platform. 

Some potential video ideas for your salons TikTok could be:

·       A behind the scenes on what it takes to run and work in a salon

·       Informative videos from industry professionals educating customers on safe practices within your salon

·       Tips and tricks for how to get the most out of the services you offer

By posting on social media platforms, this gives your salon a more friendly and welcoming vibe and will encourage customers to pay you a visit.

SMS

A way you can market your salon to your existing customers and try to encourage them to keep returning to your salon is through SMS or text message marketing. Text message marketing is one of the most successful marketing channels to use with these messages getting a 98% open rate.

In Salon Trackers intelligent marketing suite you can create personalised filters and pick and choose what customers you would like to send your marketing campaigns to. 

An example of a message you could send from the intelligent marketing suite using the personalised filters is:

Filter :

Customers who haven’t had an appointment in the last three months.

Message :

Hi <<Forename>>

We miss you!

Come in the salon this bank holiday weekend for a free sachet of cream when you buy a course!

<<CompanyName>>

Email

Another way you can use our intelligent marketing suite is to do email marketing . This works in a similar way to the SMS marketing where you can use the filters to choose who you want to send the email campaign to. After you have filtered out these customers you can then either connect your Mailchimp account to Salon Tracker and sent the campaign through there or you can export this list off emails into an CSV to upload into any other email marketing platform of your choice.

If you have any questions about anything mentioned in this blog or if you would like to get booked in for a free demonstration and two week trial give us a call on 01133508230 or enquire here: www.salontracker.co.uk/freetrial

 

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Enhance Customer Experience and Security with Our New QR Code Scanner!

Are you ready to take your salon's customer experience to the next level? Then look no further than our latest innovation – the QR code scanner available soon for only £99 + VAT! Designed to streamline booking processes and enhance security, our QR code improves the way you manage appointments and interact with clients.

How does it work? It's simple yet incredibly effective. Through your customer's online booking profile, they will have their own customisable QR code. This unique code can be used in-store with our scanner. Once scanned, it automatically pulls up the customer's client card, providing you with instant access to their booking history and preferences.

Need more convincing? These are the ways our QR scanner will upgrade your salon.

Effortless Booking Management: Say goodbye to manually searching for client records or searching for bookings. With just a scan, you can access all the information you need to manage appointments seamlessly. Whether you need to add a new booking or edit an existing one, it's all right there at your fingertips.

Enhanced Security: Protecting client information is important in all salons. Our QR code scanner adds an extra layer of security by ensuring that only the authorised account can access client data. Plus, with each customer having their own unique QR code, the risk of wrong services being put on someone else’s account or others services being used is significantly reduced.

Time-Saving: Time is precious, especially in a bustling salon environment. By streamlining the booking process, our QR code scanner helps you save time and serve more clients efficiently. Spend less time on administrative tasks and more time doing what you love – making your customers look and feel fabulous! 

If you would like any more information on this feature or would like to book in for a free demonstration and two week trial then please do not hesitate to get in touch on 01133508230 or enquire here: https://www.salontracker.co.uk/freetrial

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T-Max and Sigma integration using Salon Tracker

Choose our Professional or Enterprise package to be able to use our T-max and Sigma integration feature!

Fed up of tokens or the front desk full of paper cards? By having a T-max manager to control your beds you can stop, start, reset or transfer minutes on the sunbeds from the shop computer and saves time by letting go of the tedious cards and tokens.

This works by plugging your timer manager into the PC using a USB to serial cable. With this you can send tanning minutes straight through to the sunbed from your PC. This reduces work load, and also makes it easier to track how many minutes each bed has done for when you need to retube your beds! This feature also lets you set bespoke, dress down and cool down times for your beds. 

Please note:

If you are an existing customer who uses our T-max integration, we recommend first turning on your beds, then your T-max box and finally your Salon Tracker on a morning. This will help to connect the T-max to the Salon Tracker correctly.

If you have issues with your T-max connecting then please refer to our help guides on our website or give us a call on our support line 0113 350 8230 and one of our team will be able to help. Our customer support opening times are Monday - Friday, 9:00 - 5:00.

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New Feature: Online Chat

We have exciting news! With our new update, online chat is available straight from your desktop as well as from the Salon Tracker application.

At Salon Tracker, we are always striving to create a seamless experience for our customers, and with the advancement of technology comes the advancement of Salon Tracker, with online chat.

Online chat is a great way to contact us for any questions or support that you may need! Our trained technical team monitor the chat during our working hours, making sure to answer any quer
ies that you may have! Since it launched, the online chat has been successful at quickly resolving any questions that you may have, meaning that you can focus your attention on your customers!

As the busy season begins, you may find yourself too busy to be on the phone, so you may want to just drop a message in the chat, making it easier for you to continue serving your customers, keeping them happy.  You can even use our online chat through your smartphone by going to our website and clicking the chat icon, making it easier than ever.

Studies show that 63% of consumers prefer using online chat as a channel of support communication. Online chat is a more convenient way for you to get in touch with us, with fast response times so that you won't need to wait on hold! Having the messages written out can help with having a better understanding the information given, resolving your query faster and more efficiently!

If the online chat icon does not appear on your desktop or in the help section in Salon Tracker, please contact us to update your software.

If you haven't tried our online chat already, try it next time!

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5 Essential Tips for Running a Successful Salon

Running a successful salon requires more than just technical skills – it’s about creating a great experience for your customers and effectively managing your business. 

Here are five key tips to help you thrive in the salon industry!

Invest in trained staff

Your staff are the face of your salon. Hiring trained professionals not only ensures quality services but also boosts your confidence in what your salon offers. Clients appreciate expertise and professionalism, so investing in skilled staff members is crucial for building trusty and loyalty.

 

Utilise Strategic Marketing

 In order to attract new clients and retain existing ones, effective marketing is essential. Use various marketing strategies to promote your services, including special promotions and offers. Utilise social media, SMS and email campaigns to expand your reach and keep your salon top of mind.

 

Stay Organised with Salon Tracker

Managing bookings, appointments, and client information can be overwhelming without the right tools. Implement a salon management software like Salon Tracker to streamline operations. This software helps you to stay organised, manage schedules efficiently, and maintain client records seamlessly.

 

Define your USP

What sets your salon apart from the competition? Identify your USP – whether it’s a personalised service, unique ambiance, eco-friendly products, or exclusive treatments. Highlight this USP in your marketing efforts to attract clients who resonate with your salon’s unique offerings.

Create a Welcoming Atmosphere

The ambiance of your salon significantly impact the overall customer experience. Ensure your salon is clean, well-maintained, and has a welcoming atmosphere. Pay attention to details like lighting, music, and decor to create a relaxing and enjoyable environment for your clients.

Implementing these tips will not only enhance your salon's reputation but also contribute to the growth and success of your business. By focusing on professionalism, effective marketing, organisation, differentiation, and customer experience, you'll be well-positioned to thrive in the competitive salon industry.

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USB Backup and Benefits of Data Stored on the Cloud

This blog will discuss the benefits of USB backup and cloud data storage, to protect important customer data and reduce chances of data loss.

USB Backup

For customers on our Standard and Professional package we highly recommend backing up your Salon Tracker using a USB memory stick that goes into the back of the PC. At the end of the day, you can select the option to back up your data to a removable drive. We encourage you to back up your data every night from Salon Tracker including your customer details, minutes, purchase history and more as it will ensure safety of your data for if your computer is stolen, broken or crashes. We also recommend selecting to save your data to a local drive, again for security purposes and keeping your customers' data stored safely. With the data saved our Salon Tracker team would be able to export this data onto a new PC or laptop safely if an issue were to occur.

Enterprise Cloud Backup 

Our Enterprise customers have access to the Salon Tracker Cloud Storage. With this feature your data will be backed up every time Salon Tracker is shut down without an external device plugged in (memory stick). In order to do this the Sync Data Online option must be ticked when closing Salon Tracker . This ensures that in the case of anything happening to your PC or laptop Salon Tracker will have all your data saved in the cloud making the data transfer to a new PC seamless.

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How Salon Tracker can work for your College

With the busy days of learning and teaching at a beauty college, keeping track of appointments without proper organisation just adds to that stress. Salon Tracker is an easy to use management software to simplify booking appointments as well as keeping track of customers’ booking history and more!

The Salon Tracker software works great for colleges, with features like multiple calendars, user permissions and advanced reports, it’s flexible to your needs. We offer completely free set-up and unlimited free support, with our phone lines and online chat available 9-5 Monday-Friday. The system is intuitive to use, but there are also help videos to assist you along the way, especially whilst first getting used to it!

Multiple Calendars

Managing multiple calendars allows you to easily differentiate between level 2 and level 3 students, having them on a separate tab for different booking calendars. This simplifies the booking process so that anyone can do it!

User Permissions and Secure Shell

Let students get the full experience of what it’s like to work in a salon by having them book the appointments using Salon Tracker. Control what they can have access to so that you can be confident that they are using the system correctly! With secure shell, you can block access on the computer for anything other than Salon Tracker to ensure that this is the only thing the computer is being used for.

Advanced Reports

With over 40 reports, you can see many different breakdowns of your sales! From a simple cashing up, to full product analysis, there’s a report for all of your needs. Teach students how to recognise popular times and get them involved in SMS and email marketing so they can learn not only the skills of the treatments, but also business skills!

Siteview

Unlimited access to view reports, calendar and more from any device means that your finance team can get the information they need, without interrupting you on the reception computer! Siteview can be accessed from multiple devices at any time, with different logins and access for each account. This means that each login can have access only to the information that they need!

Customised Pricing

Sometimes you may need to customise the prices of your services for example if it is a hair service where the price may differ for every service, you can alter the price of the service for every transaction and, as always, you can set this so that only specific users can access this. 

We hope that you found this blog useful! If you would like to know more about our other amazing features, please give us a call on 0113 350 8230 or fill out our enquiry form and we will be in touch > Free Trial - Salon Tracker

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