How Our Salon Software Helps to Save Time and Improve Organisation After Reopening

Hi everyone, hope you’ve all been keeping well and have had busy businesses since you have been able to reopen! It’s been almost 2 months since England salons were finally able to open their doors again, and around a month since our salons across the rest of the UK and Ireland were able to too. We would love to hear how you are getting on and how business has been for you, I know for many of our clients we’ve had the pleasure of catching up with you again over the past few months, and it’s been great to finally be able to help you to boost new services and get your businesses back out there!

Throughout the time you had to be closed, lots of you managed to still generate some sales by offering retail products through online delivery services, online zoom consultations & tutorials and also some of you even managed to put together some D.I.Y home treatment packs to be delivered to clients. All fantastic ideas and a great way to keep engaged with your customers throughout the time that you were closed. However, not only that, this now provides a great reason to re-engage with those clients and get back in touch, to remind them of how great the home treatments were and how nice it will be now they are able to experience this at the salon.

If you have our salon software, and if you recorded the sales of the home kits and products through the system, you are able to use our marketing filters to track which clients purchased those, in order to reach out and market to the relevant people. There are also lots of pre-filtered messages within our SMS marketing suite, which will help you to get started with your message. However, you can also create your own marketing campaign, which if you require a little bit of extra help with that, our marketing team are only a phone call away to give you a few expert tips with this!

For salon managers, especially throughout the lockdown, we received a lot of feedback about how it would be easier if you were able to make and update bookings from your smartphones. So last Summer, we actually introduced ‘editable Siteview’ that now provides the functionality for owners and employees to be able to add, edit and update appointments from within our Siteview app, wherever they are. This helped so much for home-working throughout the salon closures, however also now provides flexible working for all staff, as they are able to access and amend their calendars from anywhere, 24/7! Our app also provides the ability for salon owners to be able to view their reports and keep track of the salon, whilst at home or away, to ensure business is still performing in their absence.

We also made a lot of amendments to our online booking system, allowing for adequate cleaning time following appointments, in which this is applied to all online bookings automatically, managing this process for the salon employees. Our online booking also incorporates online registration, meaning clients can input their details through a secure link online and this will automatically synchronise to the salon database within the system, so paper client cards are no longer necessary. This is not only covid-secure (as it means lots of employees aren’t all handling the same paperwork) it also means that all client details are stored within one main system, which is much easier to access and saves time instead of searching through lots of documents.

As many salon businesses move away from allowing walk-in appointments for now, by using our online booking app, this stops overcrowding at the front desk and also saves on reception duties, as less clients will be phoning the salon to make an appointment.

Having a salon software programme not only improves management and organisation within the salon, it also saves on time and the paperwork involved with administrative tasks, which these are made so much simpler with our system.

Our system also integrates with a full POS system, to allow for seamless transactions and stock control, to track the sales of retail products. Plus, if you are a tanning or vibro salon, we are able to link with your equipment timers, to ensure accurate tracking of services used. Not only that, we can make sure your clients are using the equipment as safely as possible, as we have inbuilt service rules to ensure clients are advised on the current laws and the system ensures all regulations are abided by at all times. For hair and beauty salons, we are able to add your disclaimer digitally on registration, apply a product for patch testing and ensure the relevant development time is applied to colour treatments online!

If you are finding that you could use a helping hand with the managing of your salons busy schedule since reopening, we offer a FREE 2-week trial of Salon Tracker, for you to be able to try out our system before you make any decisions.

If you’d like to register your interest for a trial, simply head to www.salontracker.co.uk/freetrial.aspx and fill out your details, or call 0113 350 8230 and speak to a member of our sales team.

We look forward to working with you soon and are so glad to be back helping all of our clients!

Salon Tracker x

Today is the day!

We’ve done it! We are so happy that we can finally say that all of our salons across the UK and Ireland are now back open for business!

Today, all of our spa salons are finally able to open their facilities, our gyms can finally re-offer their classes, and plus any of those with salons in hotels or arcades are now able to reopen, and also offer indoor dining!

It’s been a busy 5 weeks but we’re so happy that things are moving forward.

Thank you so much to everyone for your patience over the last few weeks as we know we’ve been extremely busy, but we are so happy to be working with you all again and are excited for the remaining half of the year.

Keep an eye out on our news over the next few weeks, as we will be updating our feed more often with new ways to help you to boost business over the coming months!

The Salon Tracker Team x

Important Reminder For Our Clients - Please retrieve your activation code early!

Hi everyone, hope you're all keeping well and looking forward to re-opening!

All salons in England and remaining salon sectors in Wales are expected to reopen from Monday 12th April, with hair salons in Scotland expected to reopen from Monday 5th April, followed by close-contact services on Monday 26th April.

We would now like to remind all customers to retrieve their activation code over the next 2 weeks, as we will likely be extremely busy the week leading up to the reopen date and on reopening dates themselves. Therefore to avoid queues please contact us for your license activation early.

For your software activation, please call us on 0113 350 8230 and we able to retrieve this for you.

We will continue to freeze all of your software payments for the remainder of the time you have to be closed leading up to that date, crediting you with any remaining prepaid days from before the lockdown, before we process any payments.

We will continue to monitor information for our salons in Northern Ireland and Republic of Ireland, and will update you accordingly, the same payment freezes and crediting of pre-paid days will apply, until we receive a confirmed reopen date for your regional areas.

We look forward to working with you all again soon!

The Salon Tracker Team x

We're Virtually Exhibiting! Starting Monday 8th March Online at The National Hair and Beauty Show!

Hi everyone, we just wanted to let you know, we're exhibiting at another Virtual event!

Starting Monday 8th March, we are exhibiting at The National Hair and Beauty Show for 1 week! 

You can join us FREE from 8th-14th March at the online show, where there are lots of competitions, offers and industry advice available throughout the week long event. We are also offering exclusive deals to anyone who registers for a free trial through the show; to sign up for FREE just simply head to:

www.TheNationalBeautyShow.com

And if you're not a user of Salon Tracker already, this is a great time to see how we can help you to manage your salon on reopening. Hope to see you there!

Salon Tracker x

We are exhibiting this Sunday 28th Feb - 2nd March at the PB World online event!

Hi everyone, hope you're all okay!

For those of you that have been able to, we hope you've been busy reorganising your appointments this week ready for reopening in April. And hopefully good news is not too far away for everyone else fingers crossed.

But we just wanted to jump on here to let you all know, we are exhibiting at PB World this weekend! You can join us FREE from Sunday 28th Feb-Tuesday 2nd March at the online show, where there are lots of competitions, offers and industry advice available over the 3 day event. We are also offering exclusive deals to anyone who registers for a free trial through the event, to sign up for FREE just head to professionalbeauty.world

If you're not a user of Salon Tracker already, this is a great time to see how we can help you to manage your salon on reopening! Hope to see you there!

Salon Tracker x

Information for Salons Reopening in England

It's good news!

Following yesterday evening's announcement from the Prime Minister; that salons in England are to reopen from Monday 12th April, we can now begin to help you plan for your reopening date.

We will continue to freeze all of your software payments for the remainder of the time you have to be closed leading up to that date, crediting you with any remaining prepaid days from before the lockdown, before we process any payments.

We would now like to remind all customers to retrieve their activation code over the next 7 weeks, as we will likely be extremely busy the week leading up to the reopen date, and therefore to avoid queues please contact us for your license activation early.

We will continue to monitor information for our salons in Northern Ireland, Scotland and Wales, and will update you accordingly, the same payment freezes and crediting of pre-paid days will apply, until we receive a confirmed reopen date for your regional areas.

During this time, you are still able to access your software, should you need this for reporting or marketing purposes.

We look forward to working with you all again soon!


The Salon Tracker Team

Tips To Keep Your Clients Engaged Throughout The Lockdown

Hi everyone, hope you’re all keeping well and managing throughout this third lockdown. We completely understand and appreciate how hard this time is for our industry, especially as we have been in and out of lockdowns and different Tier’s throughout the last 9 months. There has been a lot of adapting and alterations to appointments to take care of, but we’re in this together and we’re here to help you every step of the way. And now that we find ourselves with these 6 weeks of lockdown, where the Christmas rush is over, this gives you some time to reflect and prepare for 2021. So, we wanted to use this time positively to help you, our clients, with a few little tips for what you can be doing in the meantime, to keep your customers engaged and ensure they return to you once can reopen your doors once more!




Competitions

Everyone loves a competition, and not only does this give one lucky a winner a prize, it also adds some positivity to everyone’s day in the hope that they might win too. And also, competitions are the best way to get your brand shared among your followers; their family & friends, and their further followers! And the prize doesn’t have to be something hugely costly, as we know that everyone is having to spend carefully at the moment. It could simply be that they get the privilege of having the first appointment choice with you after lockdown? Or if you can stretch to a little discount, maybe an offer on a treatment or a free retail product if you are able to offer this to the winner. Something to have a little think about!



New Product Showcasing

Currently, a lot of people are finding themselves with lots of time on their hands and so what not better way to engage with your audience whilst you know you have the time to capture their attention. Are you going to be launching some products soon, perhaps a new brand of colour treatments, new gel nail colours or even new moisturiser shots? This would be a great time to utilise the market and showcase these products to your audience. Share the idea of a zoom call to your followers, it only has to be something short (it could literally be 20 mins) but if you offer only a limited number of places to make the event feel more exclusive, you could try and get a few clients on a call to interest them in anything you have upcoming! Also, if any of you offer online sales what a great way to also achieve some of these.



Tutorials

Over the last year, many of us have had to resort to home lockdown beauty regimes, and try out styling our own nails and hair! But we definitely need advice from you, the professionals! So again, similar to the product showcasing, how about doing a little treatment tutorial for your followers to try at home? It could be something as simple as ‘how to do a home French manicure’ or ‘working from home every day make-up tutorial’ (for all of us that have to be zoom ready for virtual meetings!) Whichever you decide, this is another great way to keep your followers engaged and involved with your brand until they are able to start making bookings with you again.



Test/Sample Kits

Do you have any samples of exfoliators, creams, facemasks lying around that could potentially be used as sample kits? If you’re in a position where you are able to afford this, how about doing a giveaway, for the first say 15-20 followers that comment on a post for a free sample? Especially if these are new product samples, what a great way to great way to get clients to try these out first to hopefully promote them to further buy from you later? You could also ask for feedback in return of a free sample; in order to use these testimonials to help sell to further clients in the future!



Free Online Consultations

And finally, even though you can’t offer your clients in person consultations at the moment, how about doing an online one? Zoom is everyone’s new fave platform, where you could invite followers to pick a slot on your zoom calendar and have a free consultation for their next treatment. Whether this be a skin consultation for a facial booking or even a hair consultation if they are thinking of switching up their hair colour, these same consultations that you would usually offer at the salon can be just as informative online; another little something for you to think about and to guarantee yourselves some future bookings!

We hope that some of the information we have offered today is useful to you, and even though your salons are closed at the moment, don’t forget we are still on hand to help you with any marketing or salon advice if you need us anytime!



Keep in touch, and stay safe x


Salon Tracker