How to bounce back after Lockdown

I know lock-down seems like it never really happened, and it was all just a bad dream but the reality is that it definitely did happen and your Salons were closed for just under 4 months! That's 1/3rd of the whole year! And that also means 33% of bookings, takings and your day to day social interaction taken from you... so what now? How can you make up for that lost time and come back stronger than ever? Well I've got just the tips you'll need, so keep reading! 

For all you hair, tanning and nail salons, you'll probably have already experienced the initial rush of all your clients going crazy for their first appointment after lock-down to get their short fingernails looking luxuriously long again or more importantly to get their severely grown out roots back a beaming blonde along with finally getting their summer tan and now its been over a month since you opened, you're probably wondering when the next rush will be... well why not try the following:

An SMS marketing campaign!

If you didn't already know, Salon Tracker has a built in marketing suite where you can send your clients a text directly from the software promoting an offer or you can specifically filter out a selected audience of customers e.g customers who haven't visited in a while and send just that group of customers a texts tempting them with an offer of 15% off if they book an appointment in the next month which will bring your clients back in and keep you busy enough too! P.S, if you're not quite sure on how to use your marketing suite, just give us a call on 0113 350 8230 and we'll give you a free training session on it! Or... just head to your Salon Tracker help section and there's a full help video on it.

The classic recommend a friend campaign!

Why not get your loyal customers to rave just a little bit more (than they already do) about your amazing salon but this time do it for a reward! For every friend they refer, why not give them a voucher of £5 to redeem off any treatment or product? This way, not only are you gaining new customers, but you are also encouraging your current customers to visit again! 

Claim that online presence!

In this day and age, having a broad social presence is extremely important as nearly 1/3rd of the worlds population use Social media regularly and social media is the hub of finding a good business, just like yours. Being a young adult myself, I know that all of the places I have ever had an appointment with have been found online - especially Instagram. It is the common trend to get your hair done and post on your feed #newhairday then tag the salon that created this look for you. Not only is this a free form of marketing for you, it is done completely off your clients back shared with all their followers.Their followers will then click on your profile and see all the work you've done and want to book an appointment themselves... which is where having online booking becomes important. Over the past 4 months, our customers upgrading to our online Enterprise package has increased by around 60% resulting in our Enterprise package now being our most popular. You'll find that your bookings will increase dramatically by having online booking as again, the millennial era are much more inclined to book online rather than having to ring up, especially if your social media pages are tempting enough!

For you guys that unfortunately haven't opened yet... beauty salons, aesthetic clinics, lash parlours... we really feel your pain and we are so happy you finally get to open again in a couple of days time! We know you're going to be extremely busy for the next month or so and we know exactly how to best handle it with these following tips:

Make use of your break slots!

Within Salon Tracker you're able to add breaks in not only on the current day but you can also add them in advance routinely e.g 1pm every day meaning that nobody can book an appointment (online and in salon) over that set break which means you'll actually give yourself a break in the busy times to come! To add a routine break in go to Management -> booking items -> click edit on the person you want to put a break in for -> click on breaks tab and click add -> set the type to the desired amount of types you want the break to reoccur. Breaks are essential and you will definitely thank me later!

Encourage your clients to use online booking

Rather than your phone and messages me absolutely bombarded, make it clear that the only form of bookings you'll be accepting is online bookings and send them the direct link making it nice and easy for them. They can also cancel their booking directly from the mobile web app so you can invest all that time into appointments and sorting the Salon! 

Take advantage of the re-book feature

To make sure this big wave of clients isn't just a one-hit-wonder, you should make full use of the re-book button which pops up right after you've confirmed the appointment. You can then book them in for a routine appointment like waxing for 2-3 weeks from the current date and it'll bring you up all the available time slots so there's no room for double booking errors. Better yet, you can print them a reminder in the same transaction! This will put you at ease knowing you're not just going to have one busy month and make it more of a continuous thing.

That's about it for today, if you do have any questions regarding any of the above information then please get in touch on 0113 350 8230 or alternatively email us at info@salontracker.co.uk and we'll be happy to help!

If you do not have the software at all and would like some help managing your busy diary then please do enquire at https://www.salontracker.co.uk/FreeTrial.aspx and a member of the team will be in touch as soon as!

Best wishes,

Salon Tracker x 

Deferred Beauty Salon Re-opening, Leicester and Aberdeen Lockdown

Hi Everyone,

Hope you are all still keeping well!

So another little update from us (Feel like we've been doing a lot of those recently!)

So unfortunately, we received the news that the reopening of contact-service beauty salons was deferred for a further fortnight from the 1st August, and we were given 15th August as the earliest re-opening date. 

And this week we have also seen parts of Leicester have to re-close again, following your re-opening Monday.

Aberdeen also saw a local lock down earlier this week, with salons been forced to close there for a minimum of 1 week too.

Therefore, we just wanted to let all of our clients know that if you are in any of these affected areas, we will continue to, or re-freeze your subscriptions, payments will remain frozen until you can re-open, where we will then credit any pre-paid days for you.

You can still use your software during this time for reports, training and accountancy purposes!

And if you have any questions, please don't hesitate to contact our team who are happy to help, mon-fri 9-5!

Keep posted on our news page for all updates, where we will also be giving you some tips next week on how to bounceback business post-lockdown.

Until then, stay safe and take care!

Salon Tracker x

Re-opening of all Beauty Salons!

Since the re-opening of most UK salons on 13th July, we have had the pleasure of being able to speak to lots of you again and help you to re-setup your salons after the recent lock-down. We saw many of our salons in Scotland be able to finally re-open their salons on 15th and 22nd of July too, all our gyms on 25th July and finally our salons in Wales were able to open on 27th July!


We're so happy that finally for the rest of you this Saturday 1st August, all of our remaining beauty salon clients are able to open! We're so glad to be able to work with all of you again. And for your subscriptions, don't forget we are giving you 50% off your next 3 months and also crediting any pre-paid days from before the lock-down, to further support you during this time.


We're aware that unfortunately for all of our lovely clients in Leicester, you are still in a local lock-down, so for you all of your subscriptions will still remain frozen until further notice from the government regarding lifting of the local lock-down. And then as soon as we have this date, the same deal will apply to you and you too will receive 50% off your subscriptions for the first 3 months once you are able to re-open again (plus all credited days from before the lock-down will still apply).

We look forward to speaking with you all again soon! And keep posted on our news page over the next few weeks, as we will be offering tips and advice for how you can bounce-back your business following the lock-down.


Good luck this weekend! 

The Salon Tracker Team

Re-Opening Is Finally Here!

Hi Everyone,

The day has arrived! for most of you the long wait is finally over!!
We are so pleased that you are able to re-open.

For all of our customers, you will have received a couple of emails last night about your salon re-opening and your Salon Tracker Subscription renewing, from Monday 13th July (England) and Wednesday 15th July (Scotland).

And for those of you that are unfortunately still awaiting a date:

Please note: this only applies if you are able to re-open next week.
We understand that there are a number of salons that aren't able to re-open in Scotland until Wednesday 22nd July, a number of salons in Wales still awaiting a re-opening date and a number of salons in England also waiting for a re-opening date, due to certain beauty contact treatments.

We just wanted to reassure you that:
We won't be reactivating your subscription payment until you are legally able to re-open.

Therefore, for all salons in Scotland that have a re-opening date of 22nd of July, the same below rules will apply for your re-opening, but from Wednesday 22nd July instead!

Any salons still awaiting a re-opening date, the same rules will apply from when you are able to re-open.

You may require your activation code on re-licensing if you haven't been in contact with us already.

We are open now (10th July) to begin taking calls to reactivate licenses. Please bare with us if you can't get through on the line, as we will have a high volume of calls due to the amount of salons requiring assistance. We promise, we will get back to everyone! 

We will also be covering Saturday 11th 8.30-4.30 and Sunday 12th 10-2 for further support.

We will also now be resuming all subscriptions from Monday 13th July (England) and Wednesday 15th July (Scotland) for all salons that can re-open.

If you are a tanning, beauty or nail salon in Scotland, your subscription will resume from
Wednesday 22nd July.

Please note: all payments will be 50% off for the first 3 months, to further support you during this time. We will also be honouring all pre-paid days from before the lockdown, so your subscription will resume following those credited days. Therefore, depending how many days you had remaining, your payment may be processed later in July or August.

If you are a salon in the UK, who is yet to still receive a re-open date, please note your subscription will still remain frozen.

If you have any further questions during this time, please don't hesitate to contact us.

We're so excited and can't wait to be working with you all again!

Best Wishes,
The Salon Tracker Team.

GOOD LUCK!

Our team just want to wish a HUGE good luck to all of our hair and barbering clients in England who have been lucky enough to be able to reopen again safely tomorrow, and to all of our Irish clients who have been lucky to also open up salons this and next week too!🍀✨

For all of our other lovely clients, we know how hard you have been working too to create a Covid-safe space, so keep positive, your turn will come soon and until then, you are still able to use our software for training and planning for FREE until we have further clarification from the government.

For all of our clients who have been fortunately able to open, your reopening discount is 50% off for the next 3 months, and all pre-paid days from before the lockdown will be credited to further support you during this time ❤️

Take care, and stay safe!

The Salon Tracker Team x

A Message To All Of Our Clients Regarding Your Subscriptions When You Are Able To Re-open

Hi All,


So first of all, we hope that you are all still well and have managed to utilise these past few months to at least evaluate your business and future plan for your re-opening.
(And have a well deserved rest too!)

We know that we have all been working towards the 4th of July for the hopeful re-opening of all salons.

Unfortunately, for our Beauty, Tanning, Nail, Spa & Leisure, Fitness and Tattoo clients in England, this hasn't been the case. So, we will now be keeping your subscriptions frozen for longer than the original date of July the 4th, in-line with the government advice. Further news from us will follow regarding your subscriptions, once we all have some more clarification from the government.

For all of our Hair & Barbering clients in England, it was good news for you and so as originally planned, your subscription payments will resume from the 4th of July, taking in to account any pre-paid credited days, that we will honor from before the lock-down. Therefore your payment may come out after the 4th, if you had a number of days remaining from your previous month.

For all of our Hair & Barbering clients in Scotland, your subscriptions will resume from 15th of July, in line with the Scottish government guidance. The same rules apply as above regarding credited days.

For all of our Hair, Beauty and Tanning clients in Northern Ireland, your subscriptions will resume from 6th of July, in line with the Irish government guidance and following the TSA announcement. The same rules apply as above regarding credited days.

For all of our clients in the Republic of Ireland, we are still awaiting definite clarification in regards to Hair, Beauty and Tanning salons re-opening on 29th of June. If you are authorised to be able to re-open on that date, subscriptions will resume from the 29th of June. The same rules apply as above regarding credited days.

For all of our Salon clients in Wales, we too are awaiting clarification for your re-opening dates, therefore further information will follow for you and payments will currently remain frozen.

Finally, for all of our customers who unfortunately are still unable to open, we will keep your subscription payments frozen for the foreseeable, until we receive further advice from the government.

Please note: when subscriptions are resumed, all payments will be 50% off for the first 3 months, to further support you during this time.

If you however require any assistance or advice during this time, please don't hesitate to contact our team, who are on hand to help you with any queries you may have.

Take care, and we look forward to being able to work with some of you, and eventually all of you again really soon.

Best Wishes,
The Salon Tracker Team x

Activating your Salon Tracker in time for your July 4th reopening!

Hi guys, hope you are all still doing well and are looking forward to getting back to business in early July, I know we are!

With the reopening date for salons now fast approaching, we just wanted to keep you updated with what we’re doing towards this date. And as you are all aware, we have and continue to keep your payments frozen until you are authorised to re-open!

Following your re-opening on July 4th, we will then begin to start reactivating subscription payments, taking in to account your credited days that you had prior to the lock-down. You will also receive a 50% discount on your first 3 months resumed payments, to further help you out during this time.

During the next few weeks however, and as we have continued to say throughout this time, we encourage you to use the software to prepare for your re-opening (and also use our help videos as a refresher for you and your staff to familiarise yourselves with our features again). There is no limit for how long you can use the software for, we still continue to provide this service for free until you are able to open again.

We will also have a dedicated team working on Sat 4th July 10-4, and also Sunday 5th 10-2, to support you across your re-opening weekend.

However, as a lot of you won’t have used your software for quite some time, we would advise you to call us at your earliest convenience before 4th July, to get your activation code to reactivate your software (as a lot of you will see that your software is de-active due to our licensing company not being able to connect each month as your systems haven’t been used). This takes around 5 minutes to re-license; therefore, we encourage you to call us as early as possible to minimise your wait time, due to the volume of calls we may receive.

Our team is still around Mon-Fri 9-5 to help with all re-licensing and also any setups that you may require, or please email info@salontracker.co.uk if you want us to provide you with your activation code beforehand - as we can then send you instructions through on how to reactivate your software simply so that you can begin planning for your open date!

Any questions you may have also during this time please don’t hesitate to contact our team.

We’re really looking forward to working with you all again! And until then, keep safe and take care!

Salon Tracker x