Feature of the Month - Siteview on Holiday

As we enter the prime holiday season, I’m guessing that many of you will have a holiday up and coming?! Although when you’re on holiday you want to be away from all of the busy work stress, there must be part of you still that wants to know what’s going on in your absence. So, for this feature of the month we’ve chosen Siteview! For anyone who isn’t sure on what Siteview is, it’s a great feature for salon owners as it gives access to the systems reports, the calendar and the overall dashboard.

One of the main benefits of Siteview is that it can be accessed anytime, anywhere, as long as your device has an internet connection you will be able to login to your account. This is great for those of you that are going on holiday this summer, as many phone carriers now allow you to use your data abroad, meaning that you should be able to check on your salon whenever you want to and make sure that everything is in order. You’ll be able to look over your takings for the day/week, your staff takings and see how many new customers have signed up. With Siteview you can also look at your calendar, so you’ll be able to see which customers have been in etc. By just looking at the dashboard on Siteview, this will give you a pretty good overall for the day you have selected. So, if you just wanted to look at the dashboard it would only take you a matter of seconds to check this, and then you can go back to relaxing! It’s also great for your staff, as they can check their schedules for when they’re returning back to work from their holidays. You can set permissions for them so they are only able to access certain areas, for example, you can make it so that they can’t see any reports or the dashboard. 

Even if you’re not going on holiday Siteview is still a great feature for not only you as salon owners but also for your staff. Especially, during these busy summer months, it means that instead of having to stay late at the shop and sorting through all your end of day admin, you can just easily do this at home instead. And again, for your staff, it’s and easy way for them to check what time they’re working and what appointments they’ve got booked in, so they make sure that they’re prepared for them. Siteview is password protected, so you don’t need to worry about your staff or anyone being able to log into your admin account. It uses the usernames and passwords that are set up on Salon Tracker and these can only be changed from within the software, making it very secure. 

Our Siteview feature is available on our Enterprise package, we can show this to your over a demo if you would like. Feel free to contact us either via our email info@salontracker.co.uk or calling us on 0113 350 8230.

Salon Tracker x

Q&A time!

Have you got unanswered questions about Salon Tracker you'd like to know the answer to? Lucky for you, we created a Q&A session on our Instagram last week and I've pulled together what we think were the best questions asked!

Question 1: Does your software send appointment reminders?

YES. Is the answer to that one, our software sends automatic appointment reminders which can be altered to send 1 day before, 2 days or 1 week prior! You can also customise the text to say what you want it to say and the sender comes up as your Salon Name rather than a number so no clients can reply which will save you heaps of time. 

Salons have proven to have no shows reduce by a massive 80% minimum with use of our appointment reminders. If you calculate around 2 no shows a week both with a £60 service that's £6240 a year you're missing out on! 

Question 2: Can you link multiple Salons?

YES. Our software gives you the ability to link all your customers across multiple sites. On top of that, our HQ licence allows you to access all sites from your home laptop/ computer with access to editing bookings and adding them. 

Plus - we offer multi site discount too! Get in touch to find out more.

Question 3: Can I use Salon Tracker on an Apple Mac?

YES. Although Salon Tracked is primarily a windows based software... you are able to use it on a Mac providing you have parallels http://bit.do/Parallells-for-mac or boot camp https://support.apple.com/boot-camp with windows downloaded. This way the software will be compatible with a mac and plenty of our clients are using the software on macs! 

Question 4: Do you integrate with TMAX?

YES. We are one of few software providers that provide a full integration with TMAX so you can run your beds directly from the software which makes everything run so much smoother!

Question 5: What makes you different from your competitors?

• One of few software providers that provide full integration with TMAX
• We offer free support, training and set-up, just the monthly subscription - no hidden, extra charges.
• We listen to what each individual client has to say and adapt the software to their needs.
• Direct one to one communication with your own account manager.
• Hybrid software - both local based and online so software is still accessible without Wi-Fi.
• Bio-metric technology - Finger print reader for staff users and for clients.
• Unlimited training with no cap

Question 6: Can you do marketing through the software to customers?

YES! On the professional package and above, the software has its very own marketing suite where you can use a range of filters to filter our the group of customers you'd like to send an SMS too - which works perfect for getting customers that haven't visited the Salon in a while back in.

You can then use your own pre-made text templates or create your own. Once you're happy with the text, you can preview it to your own mobile phone to see what it will look like!    

Question 7: Are there any new features coming to Salon Tracker?

We have lots of new and exciting features in store over the next 6 months and we know you'll love them! Keep in tune to find out more.

Question 8: What are your prices and do you charge extra for support and training?

No we don't charge extra for support and training, it is all included in your subscription!

Our prices are: 

If you have any other questions you can think of, don't hesitiate to give us a call on 0113 350 8230 or email info@salontracker.co.uk and a member of our friendly sales team will be more than happy to answer them! 

Salon Tracker x

    

      

Father's Day Marketing!

Just over a week to go until Father’s Day, how is it that time of year again?! These annual celebrations are always great for salons, as it gives you a chance to put together some promotions and really up your customer count. As with most of our marketing blogs, we’re going to give you some of our top tips on how you can increase your footfall this Father’s Day!

We all know by now that social media has become the most popular method for promoting your salon, and it should be no different for your Father’s Day offers! Facebook and Instagram are the perfect place to get your offers out there, so that both your current customers and potential ones are able to see them. With the ability for people to share your posts, this also gives you a great opportunity to run some sort of competition, in which you ask people to share the post and like your page to be entered. This will massively help to not only share the promotions that you have on for Father’s Day, but it will also help to share your salon and hopefully entice people into booking an appointment. There are plenty of different offers and competitions that you can run, here’s just some examples that we came up with:

• Put together a few different package deals for different price ranges, that way you’re reaching a wider audience.

• Offer a voucher or a % off the next time they come in anytime someone books a Father’s Day treatment, that way you can get the customer to return again after Father’s Day.

• Run a competition for a luxury treatment bundle for a Dad and one of their friends or family members.

• Put together some of your best-selling retail products into a retail hamper pack, offering it as a cheaper price for buying it as a bundle.

Although just solely posting your campaigns on your Facebook page will still get your customers interested, there is also ways of targeting people that haven’t already liked your page. Across both Facebook and Instagram, you can promote your posts, so you can spend £5 and promote it to say 500 people that fit the category of person you’re wanting to buy your services. You can spend as much as you like, the more you spend the more people your post will reach. This is a great cost-effective way of promoting your offers, as you will only need it to get the attention from a few people in order to make your money back. I would recommend starting off with a lower value to make sure that it works for you, and then you can increase your budget gradually.

There might be some people that just want to keep it simple, and get their dad a gift voucher for you salon. So, if gift vouchers aren’t something that you already offer, it’s definitely something you should look at introducing in the near future. Many people will often first visit a place due to having a gift voucher, giving you a great opportunity to work your magic and make sure that they want to return again in the future. If possible you could even get some limited-edition Father’s Day gift vouchers, just to make it a bit more personalised for the occasion, and this will also help to catch the eye of any potential buyers. 

Although your treatments will be aimed towards Dads, you will more than likely be targeting your female customers, as they are the main buyers for Father’s Day gifts. This is where Salon Tracker can help you out! Our marketing section allows you to segment your customers, meaning that you can send an SMS message to only females or only males. This is great as it means that you can write a more female targeted message and then also send a more male targeted message separately. You can even set an age filter, so that you can target it further to young adults who will be buying a gift for their Dad. SMS campaigns are a great way to directly address the customers that you have in your database, and these can be sent our straight from Salon Tracker. We recommend that you only use around 150-160 characters for the SMS, as this means that people are more likely to read it, so make sure that you get straight to the point! Although email is another great way of marketing your deals to your customers, the open rate is much less in comparison to when you send out an SMS texts. Did you know that over 90% of texts are opened/read within the first 3 minutes! So clearly this is a great way to target your customers and make sure that your salon is full this Father’s Day. Understandably for those of you that own barber shops or work in barber shops it will be much harder to target a female audience through the SMS marketing suite, so I would suggest using social media to do your promotions instead.

Hopefully this will help you with promoting your salon this Father’s Day! If you would like to test out our marketing suite, you do receive 50 free SMS credits when you trial our software for 2 weeks, so feel free to contact our sales team today by either emailing info@salontracker.co.uk or calling us on 0113 350 8230 and someone will be happy to help.

Salon Tracker x

Salon Tracker’s Best Festival Picks for 2019!

Festival season 2019 is right around the corner and here at Salon Tracker we’ve been loving all the new looks that we’re sure will be showcased at all the festivals this summer. We have decided to put together a look book with all of our favourite up coming trends to give you a little inspo!


Mesh looks are everywhere this summer. We love this pink floral mesh co-ord from Boohoo. We’d pair this with a pink bralette and shorts or even a bikini with some strappy sandals and a pair of sunnies! At only £18 each for the top and skirt we think this is a great festival staple. Shop this look at https://www.boohoo.com/flower-embroidered-mesh-skirt/FZZ93706.html






We’re also loving neon looks this season. We love this neon orange satin bralette paired with these cargo trousers. This outfit will make sure you stand out! We’d pair this with some trainers or boots and maybe a belt to break up the orange. You can shop both parts of this outfit on Pretty Little thing here https://www.prettylittlething.com/neon-orange-satin-bralet.html p.s they often have discounts on so keep a look out for those.






As we all know, here in England the weather can be a little unpredictable. Even in the summer. This is why we think its always a good idea to take a jacket with you, just in case. We love this jacket and trouser co ord set from ASOS. The reflective element makes this perfect for festival season. Paired with a simple bralette and some chunky trainers this is the perfect look for any festival, day or night. Shop the look here https://www.asos.com/daisy-street/daisy-street-reflective-cargo-trousers-co-ord/prd/12287254?CTAref=Recently+Viewed&clr=silver






Accessories are the way forward with any festival look. Even the most boring outfit can be brought up a few notches with the right accessories. From sunglasses, to belts to some glitter, anything goes in festival season. Here are a few of out top accessory picks that you can get from ASOS.









We hope this gives you some inspo and make sure to tag us on insta in all your festival looks @Salontrackersoftware!


We cant wait to see all the different looks!


Salon Tracker x

Utilising Holiday Season and Summer Events to Promote your Salon!

Only 1 month to go till the longest day of the year, and the official start of Summer, this year’s flying by don’t you think! So, as we step in to Summer and everyone starts to plan their vacay’s, we thought we’d offer you our best ideas to put some simple sunny tips to get you in the right direction for a seasonal success!


There are lots of events happening that your salon can capitalise on throughout the coming months. You have the likes of Father’s Day coming up, then there’s School and College Proms, University Graduations and Weddings to cater for, all of which are typically planned for during the Summer. Which, if you’re a regular follower of our blog you’ll notice that we did a little post last week dedicated solely to how you can push your salon through prom & wedding season and how you can put some little pamper packages together. (If you wanna have a little read, link is here >> https://bit.ly/2LMxwek ) Similar however applies to the holiday months, as everyone wants their pre-hol treatments, you are best to start advertising this now.


The great thing about Summer events is, they can be targeted to such a large audience, of all ages both male and female! There’s an event for everyone. However, a big upcoming event for the guys is Father’s Day.


With Father’s Day, this is a good one to not only attract the Dad’s and advertise your salon vouchers or grooming packages, you can also advertise family packages, especially if you’re a spa. However, barbers are going to capitalise on this the most being a solely male industry, however as mentioned, there are ways that multi-sex salons can also get the benefit, see some of our best ideas below:


- Run a Dad-Daughter/Son pampering day, or family spa package. A great time to advertise family package discounts so that people can treat their Dad’s but also make a day out of it themselves too.


- Up-sell your gift vouchers and get some personalised Father’s Day ones made if possible! A good way to make some gift card sales and also secure yourself some future footfall!


- Grooming packs! This is great if you sell a lot of male products at the salon. Make a gift table at the front of the shop or in your salon window to really promote those retail sales.


- Following on from selling product packs, how about offering a gift-wrapping service? This is such a nice little add on service for anyone buying Father’s Day pressies and also saves your clients time having to wrap the gifts themselves. It’s a nice little touch and such a simple, easy way to make a little extra profit!


Now, on to Holiday packages!

We all know that this time of year is one of the busiest for salons aside from Christmas, especially with people wanting their pre-holiday treatments. So, what can you do to ensure that clients choose your salon over competitors?


How about Party Packs? This is a great one to advertise to the younger market who are going on girls and guys trips, as you could advertise this as a friends’ package and maybe add some complimentary drinks or snacks to the treatment. Advertise this through an SMS campaign or even run a little promotion on social media to get some engagement and attract new clients. 

A little example could be:

“Hi <name> going on a girls/guys holiday this year? Fancy a pre-holiday pamper with your friends? We’re offering vacay packs for you and your pals to get summer-ready before you jet off! Simply call <salon tel> to secure your slot today!” 

You can then put together some little holiday bundle packages, so for example where you have a ‘lash tint’ then a ‘eyebrow wax’, you could merge these treatments together as a ‘holiday eye pack’ for maybe a slightly lesser price than the 2 individual treatments would be, in order to attract those clients to have more treatments done at your salon. Even if you have to put a slight discount on the package, in the long run this should work out more profitable for you as you’ll be selling more treatments this way.


Do you sell product minis in the salon? Another great sell around holiday season, especially for those going abroad, as you can advertise the ‘less than 100ml’ bottles & sachets, perfect for plane journeys! If you keep a track of your best sellers, maybe this is a good time to see whether our suppliers offer mini versions of your products, to stock up for Summer. If not, how about investing in the mini empty travel bottles and then advertising these next to your normal retail products, to try and sell your faves but prompt clients to buy the mini bottles so that they can still take their preferred products away with them! Something to think about!

If you are a tanning salon, this is the perfect time to upsell your SPF-inclusive bottles and sun creams. Especially if you run some deals and are in line with the supermarket prices, as if you have loyal salon customers, they are more likely to trust your business and hopefully purchase their sun-lotions from you. Safety-first for your clients and also promotes that you are looking out for your customers welfare over Summer.



Then there’s your general Summer pamper pack, that are applicable to all events. What about something inclusive of: highlights, a brow tint, spray tan and nails? Little idea for you, as through research we’ve found that people go to separate salons for their brows, then nails and then their hair treatments - so if you are a multi-service salon that can offer all these together, a great opportunity for you and really profitable.


If you however are solely a hair, or just beauty or a nail bar, why not look in to partnering with your surrounding salons, or mobile technicians who offer different treatments to you, to boost each other’s business throughout Summer? Or could you perhaps rent chairs? Self-employed therapists will pay a flat rate to rent your space but then take their sales just as they would if they were mobile? But the plus side for you here is that you will get more footfall in the salon, which will contribute to hopefully further retail sales for you.


Other things that you could promote are competitions or selfie contests, to increase brand awareness & engagement, and hopefully attract some new clients too. Facebook advertising is a great technique to use during this time, especially with Prom, Wedding and graduation season coming up. Advertise to certain age ranges, genders, and liked pages, to ensure that you are targeting the correct audience. You could run a competition to win a gift voucher for your salon, in the hope that this promotes your services to a new client who may return in the future.


And finally, if you offer online booking, promote your client base to use your booking app by sharing your unique link with them. This could be done either by text, email or a social media post. With our software, we’ve actually introduced QR scan, where you could display a salon-branded mount board at the front of the shop for clients to scan your QR using their smart phone – which will instantly open your salon’s registration page. A simple way to advertise that you offer online booking, which means clients can make bookings with you from anywhere, 24/7!


Hopefully we’ve given you a few ideas to give you something to think about over the coming summer months. If you need a bit of help or inspiration with your salon Summer marketing, our team are always here to help you with a few tips! Just call on 0113 3508230 or email us at info@salontracker.co.uk and we’ll help you out! Looking forward to a busy (and hopefully successful) few months!


Salon Tracker x

How to make the most of Prom and Wedding Season!

One of the busiest, most hectic times of the year for salons is fast approaching as prom and wedding season is upon us. Here at Salon Tracker we have a few helpful tips and tricks in order to help you manage and make the most of this time. 


Package Deals


Package deals are a great thing to offer especially around this time of the year. Offering package deals such as ‘Hair, Makeup and Nails’ all together for a set price of £100 or doing a ‘Bride and Bridesmaid’ bundle may then encourage potential clients to get all of these different services all done at your salon rather than just going to multiple different places for each different service to try and save a bit of money. These deals may also attract the attention of people whom haven’t previously been to your salon and you could then after this have a new group of regular customers.


Online Booking


Online booking and only taking pre booked appointments are a must during this busy time. Making sure you advise all your customers to pre book their appointments and deciding not to take in any walk-in clients will reduce the stress load significantly for both you and your customers and will make the atmosphere of your salon a much calmer place to be.



Advertising

Advertising is a really good thing to do to make the most of this busy season and it will remind existing customers to pay a visit to your salon and will also be able to draw in new customers. Using social media platforms such as Facebook and Instagram are some of the most efficient ways to advertise your company and will come at little to no cost!



Competitions


Running competitions are also a great way to help promote and advertise your salon. By running a competition which encourages people to share your salon page or tag their friends. This will help you reach a bigger audience for the small price of one person getting a free service. You could also look into giving away one of the package deals we mentions earlier!



This wouldn’t be a Salon Tracker prom and wedding blog if we didn’t leave you with a little look book of some of our favourite hair, makeup and nail looks for this season!

If you have any more questions about any of the points here today or would life some more information on our software please don't hesitate to contact us on 0113 350 8230 or email us on info@salontracker.co.uk


Salon Tracker x