Pre-Tan Prep!

Give V.I.P service by offering this spray tan after-care advice to all your clients this coming Easter bank holiday, courtesy of Salon Tracker...

Pre Tan Pointers

- Clean yourself up before your spray tan session. Make sure you are all buffed and exfoliated 24 hours prior so your skin is fresh.

- Rid skin of all moistures. Skin shouldn't hold any deodorising products, perfumes, moisturisers or make up on as this can affect the tans development and end result.

- Be sure to remove all extras i.e. jewellery, contact lenses. This will prevent damage to your personals.

After Tan Tips:

- Wear dark loose clothing to protect the tan and your clothing! You don’t want smears on a newly sprayed tan or it rubbing off onto your clothes to stain. Avoid wearing light colours for 8 hours of even 12 to be safe while the tan develops.

- Avoid any water activities for around 8 hours or even 12 to be safe! Whether it be exercising and sweating, bathing or swimming. All strenuous activity is out of bounds! This is us giving you permission to skip the gym- yes! ;o)

- After you have exceeded this time and when it is time to shower, dont worry- it is normal to see the bath tub run orange. It is merely excess liquid on your skin but your tan will still remain with a more natural sun-kissed glow. Just remember when you shower, don't use an exfoliation scrub or blunt blade razor. The tan will need to be treat delicately so wash with a mild lather with your hands and to avoid arguments with your other half/ friends/ parents.....use a dark towel to gently pat yourself down after! If shaving is a must use an electric razor or a lubricated razor if you do not have an electric; keep it gently and to a minimal.

- Apply a light oil or moisturiser to damp skin after the shower and also before bed so that your tan will maintain an even fade. After this initial period, moisturising daily using a thick moisturiser will prolong your tan.

- Exfoliate 3 days after tanning, so your tan fades evenly.

- Certain products such as alcohol based products, anti-ageing products, exfoliation and blackhead scrubs, plasters or stickers can ruin tan by lightening or causing blotches.

- Perfumes and body sprays when sprayed directly onto skin, can remove or fade the tan. Instead, spray on clothing or hair.

Lynsey Bennett, TheSecret Day Spa » Belfast

“We have found Salon Tracker to be an invaluable part of the day-to-day running of our salon. It is so easy to use and our salon is now practically paper free! It is far from being just a booking system as it let's you keep track of stock control, marketing and HR details. 

Our no-shows have decreased by at least 70% and our revenue has increased using the effective marketing features. Having moved premises Salon Tracker has been brilliant, we initially did an advertising campaign to let our clients know our new address, however, it wasn’t until we used SMS messaging that we saw a significant increase in client foot fall. In the first week after sending SMS messages at least 60% of those targeted visited our new salon. 

The marketing function of the software is great, we have an SMS message marketing campaign scheduled for end of Oct 2009. Our aim is to target females 25 + to inform them of new services, such as botox and derma filler injections. As we have captured clients DOB we are able to select the appropriate demographic with no wastage.”

Beauty is a state of mind...

In this 5 minute video Dove go to show the effects and strength of inner beauty and confidence. A lovely little video.

Salon Tracker x

Text marketing can transform your salon business

At Salon Tracker we are seeing many salon owners increasing their sales by using SMS text messaging to customers using our leading salon management solutions provider. Text message marketing gives salons and spas an easy way to increase revenues, avoid missed appointments nor no shows and keep customers loyal.

Salon Tracker managing director Lorraine Cave says: “We like to think that Salon Tracker, which can manage your text marketing automatically, gives salon owner’s marketing strategy a digital makeover. Text message appointment reminders means no-shows are no more. Mobile coupons and discounts are also a simple ways to bring in new customers when business might be slow up a slowdown.

“Sending beauty tips can keep your customers entertained and engaged with your business. And all these messages can be reinforced through the salons website or Facebook page.”

Appointment reminder messages have been proven to dramatically reduce no-shows, and text promotions help maintain a steady flow of clients through your doors and by using its salon management software users don't need to remember to send your messages each day.

Once salon owners have chosen their messages and loaded them onto the system they can send them automatically.

Since 90 per cent of texts are read in three minutes, it doesn’t take long for a steady stream of loyal customers to walk in, often with a friend or two. At Salon Tracker we offer five reasons to text messaging:

• Customers are already texting–why not text with them?

• People will see your texts and 97 per cent of marketing texts are read.

• Texts are instant and can customers into your salon exactly when you need them.

• With texts you can reach your customers any time and anywhere.

• The cost of text campaigns are small - as little as three pence per text.

Salon Tracker users Luke James of Ultra Tan in Hull, says: "We put a text message together on a Friday morning and we had 48 people in that afternoon and evening alone in response. That's a 33 per cent response in under right hours.

“In real terms that was an extra £1,000 sales for a cost of under £20. It's great because the cost is low and it’s easy. We are now experimenting with other offers and getting good responses."

Salon Tracker is available in three formats – Standard, Professional and Enterprise – and allows users to manage every facet of their beauty business.

Fully integrated with Facebook and with a dynamic SMS messaging service, Salon Tracker allows users to manage and prioritise appointments; capture customer information and build an interactive database – which can even tell users how clients like their coffee and market special offers to customers direct from the system with mobile text messages.

The system also delivers fast and efficient Point of Sale with simple business sales reports; cash flow and profit and loss accounts management; staff commission and stock management; and remote access from anywhere in the world – even when the salon owner is on holiday.

The profit power of SMS...

Marketing can be costly, time consuming and difficult to get right. There are a variety of approaches salon owners can adopt to market their business, such as social media, print or online but SMS is one of the emerging trends in today’s market. Here at Salon Tracker, we are seeing many salon owners increasing their sales by using SMS text messaging to customers using our leading salon management solution. You might question why and the answer is that, it is the only form of marketing that reaches your customers instantly and directly. Of course it is of high importance to keep enticing new customers, however new research has proven that it costs six times more to acquire new customers than it does to keep existing ones. Food for thought…

Here are our list of top reasons why you should invest in Salon Tracker and start your SMS marketing ASAP...

1.   Get personal. Text message marketing is a highly personable tool and can help salons increase their profits by encouraging customer loyalty and repeat visits and through preventing no shows. 

2.   Targeted marketing. Look at your customer database, how many people have a birthday in the next two weeks? Birthday messages with vouchers are a great way to increase customer loyalty because the message is targeted directly at the customer (see point 1). This in turn, encourages a booking. 

3.   Reducing No Shows. For most salons no shows can be very weakening, the hour is now wasted and you have lost money. Reminder texts can reduce this problem as clients will be reminded of their booking prompting them to ring if they are unable to make the appointment. Ask all clients to try give 24 hours’ notice so you can try and fill the missed booking.

4.  Filling Cancellations. In addition, the use of text messages can allow you to fill in no-show gaps. You can send a text message to clients offering 50% discount between the hours of 2-3pm for example.  This offer is sure to get your free slot filled and ensure you spend your time productively. You might not make what you would have but anything is something when it is short notice!

5.   Making it simple. Having a salon software system can increase the benefits and ease of using text marketing. Salon software systems allow you to select which clients you want to target in your campaigns, for example you may want to target clients who haven’t visited the salon in the last 6 months with a 20% discount. Birthday messages can be automatically set so you don’t have to spend time checking your client list every day to see who has a birthday. A salon software system will also give reports enabling you to track results to show which campaigns deliver effective response.

6.   Improve client database. Texting can result in word of mouth. If in a group of friends, one receives a texts, she might not be interested but knowledge of certain promotions could almost double the awareness of your salon consequently helping expand your client base.

Salon Tracker is available in three formats – Standard, Professional and Enterprise. Optional integration with online booking, Facebook and a dynamic SMS messaging service, Salon Tracker allows users to manage and prioritise appointments. You have the ability to capture customer information and build an interactive database so that you are giving your clients a first class experience with a first class product. 

Call us today on 0113 350 8230 for your FREE trial! 

The beauty of Monday's!

Lion King Cast Footage!

Amazing footage of the Lion King cast who let loose 'The Circle of Life' on the plane to Oz...http://  #ifcarlsbergdidflights

#ifcarsbergdidsoftware