27 May 2025

Keep Your Salon Clean and Safe During Hotter Months with Salon Tracker


As temperatures rise and salon footfall increases, keeping your space clean, safe, and efficient becomes even more important. Whether you're running a busy tanning studio, beauty salon, or multi-service space, the summer months bring unique challenges; from hygiene to equipment upkeep.

That’s where Salon Tracker comes in. Our all-in-one salon management software is designed to help you maintain high standards, even during your busiest season.

 

Inventory Management for Cleanliness Supplies

From disinfectants to disposable towels and gloves, your summer hygiene game depends on staying stocked up. Salon Tracker’s stock management features help you keep track of what’s running low, so you never find yourself short on essential cleaning supplies when you need them most.

 

Track Sunbed Usage and Stay on Top of Maintenance

Summer means peak tanning season—and more demand on your sunbeds. Salon Tracker’s sunbed timer and usage tracking features allow you to monitor exactly how many minutes each bed has been used.

When a bed is due for retubing, Salon Tracker will prompt you, helping you ensure that clients continue to receive safe, effective, and dark tanning results. Well-maintained equipment doesn’t just improve results—it also protects your reputation and reduces the risk of safety issues.

 

T-Max Integration and Dirty Bed Feature

We seamlessly integrate with T-Max timer managers, allowing you to take full control of your sunbed operations from one central system. One powerful tool in this setup is the Dirty Bed feature—which ensures no bed can be used again until it’s been cleaned by a staff member.

After a session, the bed is automatically marked as "dirty" in the system. Staff must confirm it’s been cleaned before the next client can use it, creating a reliable, trackable hygiene routine that keeps clients safe and gives them peace of mind.


Effortless Client Communication

Keep your clients informed and reassured with Salon Tracker’s SMS and email marketing tools. Share updates about your summer hygiene protocols, equipment maintenance, and promotions like “summer-safe” tanning or sun-protection treatments.

 

Safe, Clean, and Summer-Ready

From monitoring sunbed usage to streamlining staff workflows, Salon Tracker is your ultimate partner for a safe and successful summer. Our features are built to help you stay ahead of seasonal challenges while giving clients a relaxing, professional experience they’ll return to again and again.

 

Want to see how it works?

Book a free demo and free two-week trial by calling us on 0113 350 8230 today to discover how Salon Tracker can help your salon shine this summer—while keeping safety and hygiene top priority.


Salon Tracker x

 

20 May 2025

Managing Summer Holiday Travel and Salon Operations


Summer often brings a wave of pre-holiday appointments, and balancing this with staff holidays can feel overwhelming. However, with Salon Tracker, managing your salon's diary becomes far simpler. The software provides full visibility into your appointment calendar, making it easier to plan ahead and allocate resources where they're most needed. Whether it's identifying peak times, blocking out unavailable slots, or rearranging bookings using the drag-and-drop function in the calendar, you’ll have complete control over your salon’s schedule, ensuring smooth operations, even when your team is running on reduced numbers.

 

Managing Your Salon from Anywhere

With Salon Tracker’s Siteview app, managing your salon remotely is simple and secure, perfect for when you're taking time off! You can monitor daily takings, bookings, and staff activity in real time, giving you peace of mind from anywhere. With our HQ system you can have even more control via PC or laptop, allowing you to oversee multiple locations, track KPIs and stock, view staff schedules, and even impersonate individual sites for deeper insights. Whether you're on holiday or just away from the salon, Salon Tracker ensures you're always connected and in control.


Dealing with High-Demand Periods

The summer season typically sees a sharp rise in appointment requests, and efficiency becomes key. Salon Tracker helps you handle this demand with smart booking tools that ensure nothing slips through the cracks. Real-time scheduling enables fast, hassle-free appointment management, while integrated online booking means clients can secure their slots 24/7. Automated SMS reminders reduce no-shows, giving your team more time to focus on providing top-notch service during the busiest weeks of the year.


Boosting Business with Seasonal Marketing

Summer is a prime time to reach out to clients with timely offers and promotions, and Salon Tracker makes marketing effortless. Its built-in tools allow you to send targeted SMS and email campaigns, whether you’re launching a summer glow package or promoting last-minute availability. You can schedule messages in advance to keep the momentum going while you're away and even tailor communications based on client preferences or previous bookings, helping you keep your calendar full with minimal effort.


Real-Time Insights for Smarter Decisions

Keeping tabs on your salon’s performance is just as important as managing bookings. Salon Tracker’s reporting features give you real-time access to key metrics like daily takings, best-selling products, and your top-performing team members. Whether you're in the salon or checking in remotely, this data empowers you to make quick, informed decisions and spot opportunities for growth, even in the middle of a busy season or while relaxing abroad.


Final Thoughts

Summer should be a time to seize business opportunities and enjoy some well-deserved rest. With Salon Tracker Software, you get the best of both worlds. Its combination of scheduling, booking, marketing, and performance tools ensures your salon runs smoothly, whether you're on the floor or taking a break.

Ready to see how Salon Tracker can support your salon this summer? Book a free demo and trial today to experience the difference.

Salon Tracker x


13 May 2025

Benefits of Tanning You Can Share with Your Clients



As a tanning salon owner, you do more than offer bronzed skin, you help your clients feel confident, boost their mood, and take a moment for self-care. Sharing the benefits of tanning through your blog, emails, or social media is a great way to educate, engage, and build trust with your community.

To help you do just that, here’s a ready-to-use list of tanning benefits you can easily repurpose into your own content:

 

1. Vitamin D Support

Many clients don’t realise that moderate UV exposure helps the body produce vitamin D, which plays a key role in bone health, immune function, and mood. Especially in the winter months, a controlled tanning session can provide a much-needed sunlight substitute. Sharing this fact helps let your clients know that in the winter months a quick session can boost their health and be a part of their wellness routine.

 

2. Mood-Boosting Effects

Tanning isn’t just about how you look, it’s also about how you feel. Exposure to UV light can increase serotonin levels, which may lift your mood and reduce stress. Some clients even use indoor tanning as part of their strategy to combat seasonal affective disorder (SAD). Let your audience know that visiting your salon can be a mini mental health boost!

 

3. Smoother, More Even-Looking Skin

Tanning can help visually reduce the appearance of:

  • Blemishes
  • Scarring
  • Stretch marks
  • Uneven pigmentation

Remind your clients that a subtle tan can give the illusion of clearer, smoother skin - especially when paired with high-quality tanning lotions or aftercare products available in your salon.

 

4. Skin Condition Support (When Approved by a Doctor)

While this benefit requires a clear disclaimer, some clients with conditions like psoriasis, eczema, or acne have found that controlled UV exposure helps improve their symptoms. Encourage customers to consult a healthcare provider first, and position your salon as a knowledgeable and responsible resource.


5. Convenience and Confidence

Your clients are busy, so convenience and consistency are key. Whether they're prepping for a vacation, a special event, or just love maintaining that year-round glow, a smooth experience keeps them coming back. 


With Salon Tracker, you can make every visit feel effortless and personal:

  • Let clients book online 24/7, right from their phone or laptop, no calls, no hassle!

  • Track session history for safe and effective tanning

  • Send follow-up messages or reminders to keep clients engaged and coming back at the perfect time with our SMS reminders feature.

By integrating these features, you’re not just offering a tan - you’re creating a professional, confidence-boosting experience that’s easy to trust and love.


🎯 How You Can Use This Content

Here are a few ways you can repurpose this list:

  • Break it into a weekly Instagram tip series
  • Turn each benefit into a separate blog post with product tie-ins
  • Share it in your email newsletter
  • Use it in a “New to Tanning?” info packet or welcome kit

Here at Salon Tracker, we want to support your success - from organising your daily operations, to helping you market your services with ease. Whether you need help turning this content into a branded blog post or want to send out marketing campaigns, our team is here to make it simple.

 

Salon Tracker x

6 May 2025

Marketing in the Prom & Wedding Season



Prom and wedding season presents one of the most lucrative times of year for salons. From hair styling and makeup to tanning and nails, clients are willing to invest in looking and feeling their best for these major life events. For salons, it’s a golden opportunity, but capturing that business takes thoughtful, well-timed marketing.

Here’s how your salon can stand out during prom and wedding season, and how using a tool like Salon Tracker can give you a competitive edge.

 

Start Early with Targeted Campaigns

Prom and wedding bookings are typically planned weeks or even months in advance. The earlier you promote your services, the better your chances of securing those all-important appointments.

Tips:

  • Launch a “Countdown to Prom” or “Bridal Beauty Calendar” campaign via email and social media.
  • Offer incentives for early bookings, such as a free trial tan or discounted hair consultation.

How Salon Tracker Helps:
With Salon Tracker’s integrated SMS and email marketing tools, you can schedule and automate personalised messages to specific customer segments. You can even set up reminder campaigns as key dates approach.

 

Create Seasonal Packages

Bundling services into packages not only provides convenience for your clients, but also encourages them to spend more with you. Think “Prom Queen Package” (hair, makeup, nails) or “Bridal Glam Squad” (hair, makeup, and a pre-wedding trial).

Tips:

  • Collaborate with other local businesses like dress shops or photographers for cross-promotions.
  • Feature these packages prominently in your salon and online.

How Salon Tracker Helps:
Use the booking system in Salon Tracker to create and manage bespoke packages. Clients can book multiple services in one go, streamlining their experience and making it easier for your team to manage appointments.

 

Promote Real Results

Nothing sells like success. Use client photos (with permission) from past proms or weddings to showcase your team’s skills on your website and social media platforms.

Tips:

  • Post before-and-after transformations.
  • Encourage clients to tag your salon in their event-day posts.

How Salon Tracker Helps:
Salon Tracker’s client profile system allows you to store consultation notes and service history, making it easy to recall what was done for each client. This can help tailor social media content or personalise follow-up marketing to repeat clients.

 

Offer Flexible Payment Options

High-ticket services can be a barrier for young prom-goers or bridal parties managing tight budgets. Offering flexible payments or deposits can make premium services more accessible.

Tips:

  • Let clients pay a deposit upfront and the rest on the day.
  • Promote gift cards as great group presents for bridesmaids or prom groups.

How Salon Tracker Helps:
Salon Tracker supports payment tracking and deposit management, helping you secure bookings in advance while giving your clients more payment flexibility.

 

Use Smart Reminders & Follow-Ups

No-shows and last-minute cancellations can be costly. Timely reminders and confirmations are essential during busy periods.

How Salon Tracker Helps:
Salon Tracker’s SMS automated reminders reduce no-shows and keep your appointment book running smoothly. You can also send thank-you messages or review requests after appointments to build client loyalty and trust.

 

Final Thoughts

With the right strategy and tools, your salon can turn prom and wedding season into a major revenue boost. Salon Tracker offers all-in-one marketing, booking, and client management features that make promoting your services simpler and more effective.

Make this your salon’s most successful prom and wedding season yet! Start planning and marketing with Salon Tracker today.


Salon Tracker x

Benefits of Good Quality Equipment

When you’re running a salon or tanning business, having the right tools in place is essential. Not just for smooth day to day operations, bu...